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Reviews from AWS customer

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5-star reviews ( Show all reviews )

    NIHARIKA P.

Outstanding UI/UX Delivers a Seamless Experience

  • November 13, 2025
  • Review provided by G2

What do you like best about the product?
The UI and UX are quick and user-friendly. The team at Webengage is also extremely helpful.
What do you dislike about the product?
There is no option to directly select user behavior within campaigns, which means I have to create a separate segment for every single scenario. This makes the process less efficient than it could be.
What problems is the product solving and how is that benefiting you?
They are always striving to make the portal more user-friendly and convenient for clients.


    Samkit S.

The Ultimate One-Stop Solution for Analytics and Automation

  • November 09, 2025
  • Review provided by G2

What do you like best about the product?
One stop Solution for ANALYTICS and Automation
What do you dislike about the product?
The support provided by the retention consultant was disappointing, and I also found the platform lacking in user friendliness.
What problems is the product solving and how is that benefiting you?
Analysis and Marketing Automation


    Pallove R.

Incredible Data Access and Speed—A True Time Saver

  • November 08, 2025
  • Review provided by G2

What do you like best about the product?
Any type of data you think of or plan is already there to download or view at great speed , great time saver. Problem solver.
What do you dislike about the product?
There isn't much that I dislike. However, I do think there is room for improvement by introducing something innovative that isn't currently available in the industry.
What problems is the product solving and how is that benefiting you?
Fore specifically how and when I can target users for my product or find the issues asap currently present in my product l.


    Vivek R.

Powerful Multi-Channel Platform for Personalized Journeys

  • November 08, 2025
  • Review provided by G2

What do you like best about the product?
As someone new to Webengage, I have found it to be a highly capable and useful platform. What I appreciate most is its ability to unify multiple channels, allowing for personalized journeys—this feature is what I enjoy most about using LiveLaw. Because of this, I find myself using the platform quite frequently.

Although I am not from a technical background, I have an interest in technology, and I found the interface to be user-friendly. However, there are still some technical aspects that I struggle to grasp. During those times, the POC, Vineeth, has been very helpful and provided valuable support.

Once you find your way around the software, it is very easy to implement campaigns.
What do you dislike about the product?
I would've loved to have sample case studies where can refer to for creating journeys and campaigns with webegage. there isn't much content out there to help me do this. Also, as a non-technical person, it was slightly difficult for me to integrate webengage with our website.
What problems is the product solving and how is that benefiting you?
Webengage has been instrumental in allowing us to segment our users effectively and deliver personalized experiences. As a result, we have seen a reduction in churn, an improvement in user experience, and better cost optimization.


    RISHIT U.

Excellent Retention Marketing Tool

  • October 14, 2025
  • Review provided by G2

What do you like best about the product?
1. Customized Segments that can be created help you understand consumers on a deeper level.
2. Can be easily integrated with multiple softwares
3. Overall analytics is really good. You can make custom funnels and view DoD, MoM data very easily
4. Users and Events help you track the entire lifecycle of a customer.
5. Support team is very responsive.
6. Campaigns can be launched easily from it.
What do you dislike about the product?
1. Reports and data is not exportable in an accessible format.
2. Debugging automated Journeys can be a headache and difficult for new users to understand.
What problems is the product solving and how is that benefiting you?
1. Retention Marketing
2. Customer Lifecycle Management
3. Understanding buyer behaviour.
4. Automating marketing campaigns.


    K SRICHARAN B.

Webengage is great for analytics and data insights

  • October 03, 2025
  • Review provided by G2

What do you like best about the product?
Great for dashboarding and tracking business metrics
What do you dislike about the product?
Nothing to dislike. It's a great platform
What problems is the product solving and how is that benefiting you?
It helping me create dashboards and monitor the user funnel


    Davinder S.

Great tool for Marketing Automation

  • August 03, 2025
  • Review provided by G2

What do you like best about the product?
I have been using WebEngage from last six months for my organization. Its user friendly dashboard is all what i loved the most. Sending marketing communications to target audience is very easy, it offers various channels like Whatsapp, RCS, SMS, Email and WebPush Notifications. Moreover, it is very easy to create various types of Audience Segments. The most important thing is it has capability to reach unknown users via Onsite Notifications. And those users can further be used for remarketing purposes via Google and Meta Ads. I highly recommend WebEngage to Marketers who want to go with Automation.
What do you dislike about the product?
Sometimes it takes time to approve the Whatsapp templates. I don’t know whether it is from Meta side or WebEngage.
What problems is the product solving and how is that benefiting you?
There were various data feeds related pages on our website where displaying a lead capture form was not possible due to shared server from our developers. With the help of WebEngage, we created a Onsite Survey and implemented on those pages as a lead capture form. It makes our lead capturing job possible on our Next.js platform.


    Neelesh S.

Feature-rich and reliable platform for user engagement

  • July 22, 2025
  • Review provided by G2

What do you like best about the product?
The platform brings a lot of value with its wide number of features—push notifications, emails, journeys, segmentation, everything works well together. I found the ease of use to be very good, especially once things were up and running. We use it regularly, and it’s helped us improve communication with users across different channels. The journey builder is especially well-designed and easy to work with.
What do you dislike about the product?
The ease of implementation could be better. Setting things up, especially for web, needed some back and forth. The documentation wasn’t very clear in some places, and the ease of integration depends a lot on your setup. It wasn’t super difficult, but I did expect it to be smoother. Also, customer support was helpful, but responses could have been a little quicker during the setup phase.
What problems is the product solving and how is that benefiting you?
We’re mainly using WebEngage for marketing automation, push notifications, and customer journey analytics, and it’s been a big help. Earlier, we had to rely on separate tools or manual processes to send campaigns, track engagement, and understand user behaviour. Now, with WebEngage, we can manage everything from one place.

It’s solving the problem of scattered communication and helping us engage users in a more timely and personalised way. Whether it’s onboarding journeys, transactional nudges, or re-engagement campaigns—it’s all automated. Also, the mobile marketing part is solid, especially with push and in-app notifications. Plus, the marketing analytics help us track what’s working and what needs improvement, which has really helped us make smarter decisions.


    Piyush S.

Experience with Webengage

  • July 14, 2025
  • Review provided by G2

What do you like best about the product?
1. Accurate campaign metrics & analytics:
WebEngage’s dashboard provides precise, real-time campaign data—funnels, cohorts, paths, and more—so I always know what's working and can optimize quickly.

2. Easy and smooth campaign execution
The journey builder and campaign manager are intuitive and user-friendly, enabling me to set up multi‑channel campaigns (email, SMS, WhatsApp) with minimal effort.

3. Excellent customer support
WebEngage’s support is proactive and responsive, helping me troubleshoot and refine campaigns swiftly

4. User-friendly and growth-oriented platform
The interface is clean and easy to navigate, even when building complex workflows. It's helped me grow professionally by enabling me to design and execute sophisticated, data-driven campaigns independently.
What do you dislike about the product?
1. Slow performance during peak times:
I often experience noticeable slowdowns, especially around 6 pm each day when the platform seems to lag. It affects my workflow and campaign setup process.

2. Segmentation limitations
While WebEngage allows segmentation based on inclusion or exclusion criteria, it doesn't support combining both for more advanced, nuanced audience targeting. This restricts the flexibility in crafting precise segments.

3. Lack of control over email A/B test timing:
In email A/B testing, I can't specify how long the experiment should run before selecting a winner. The tool doesn't let me wait for a custom duration; it just picks the winning variant based on default criteria and immediately applies it. This limits my ability to make data-driven decisions over a chosen time frame.
What problems is the product solving and how is that benefiting you?
WebEngage solves the challenges of fragmented customer engagement by providing a unified, drag‑and‑drop journey builder for seamless omnichannel automation (email, SMS, WhatsApp), empowering me to personalize and time campaigns more effectively. It also delivers real-time analytics and live segmentation, enabling me to monitor performance instantly and optimize campaigns on the fly.


    Akarsh G.

Powerful customer engagement platform with excellent segmentation and automation.

  • July 12, 2025
  • Review provided by G2

What do you like best about the product?
WebEngage offers an intuitive dashboard and a powerful journey builder that helps us automate our customer engagement across multiple channels like email, push, SMS, and WhatsApp. Its segmentation feature is highly precise, enabling us to create dynamic user journeys based on real-time behavior. The analytics and reporting tools are also helpful in optimizing campaigns for better ROI.
What do you dislike about the product?
While the platform is feature-rich, the learning curve can be slightly steep for new users. It would be great if they offered more quick-start templates or guided walkthroughs for setting up campaigns. Also, at times the UI can feel a bit cluttered when handling large projects.
What problems is the product solving and how is that benefiting you?
WebEngage has helped us solve the challenge of engaging users across multiple channels in a personalized and automated way. We use it for sending targeted campaigns based on real-time user behavior, which has significantly improved our retention and conversion rates. It also helps us reduce churn by proactively reaching out to inactive users with customized offers and content.