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5-star reviews ( Show all reviews )

    Seema B.

Helps manage all CRM Commnunication Channels in one place with Personalization

  • July 25, 2024
  • Review provided by G2

What do you like best about the product?
The only CRM tool I handled before this was MailChimp for emails. In my current job when I was given access to webengage it was easy to pick it up with its step-by-step tools and easy personalisation methods. Plus I could get all the channels in one place and it was easy to integrate with the AWS we were currently on with just one click - Yeah. I was also surprised, especially after manually uploading so many lists at previous jobs.

Our company was that boring transaction-based email company - i.e., boring signups, and delivery instructions to our users. But now we send them timely pushes, SMS, emails, rcs, and web push. We have automatic user journeys for new users, abandoned carts etc which has helped our company get more revenue. We use webengage daily as an e-commerce business we can't afford to leave gaps with our customers. So, pushes, nudges, timely sale announcements, and educational emails are a necessary part of our life.

I like the way the email journey is made. It is systematic, from naming the campaign, timing, and scheduling methods, to the ability to A/B test msgs, see sample emails, and personalise for mobile and desktop. What I love I how easy it is to get test emails and check it. And we always are able to find minor issues in our scheduled emails and fix them before scheduling them. The peace of mind is priceless. Our team enjoys this maker-checker process a lot.

The RFM, Funnels and Cohorts help us create new lists easily and it is especially a delight after they started refreshing them. Now we segment and target users based on the lists we create easily knowing full well that everyone in the segment is covered when they are starting their journey-with automatic refreshes... The insights for the business are valuable. We have for sure upped our retention game in the company and enjoy looking forward to regular product updates from Webengage as they are always up to something new based on retention strategies and usecases.
What do you dislike about the product?
Earlier a lot of lists were static - not anymore, The learning curve especially for tasks a bit complicated tasks like personalisation, and fetching important dynamic things was a bit hard. We had to contact customer support to sort out some of those issues. We received responses within 24 hours with solutions. Now they are starting with their academy to help with common tasks.
What problems is the product solving and how is that benefiting you?
As a startup we didn't know how to engage our users across all channels to give a full stack experience and personalise the journeys. And WebEngage helped us get all channels in one place, track everything, and A/B test our ideas. Which we use a lot as we are trying to find the best way to reach our segmented users.

Our team easily schedules the pushes based on the winning science - clicks, purchases or event-based conversions, we can get a look at how our snapshot view of how the campaigns are doing. Recently we started with RCS and since we didn't activate that in web-engage. I know how hard it was to manually down the list of users and send them the msg out and then come back and send the left-out users SMS or Whatsapp based on their reach. As a small team, WebEngage helped us implement journeys and campaigns faster and across multiple channels. Their segmentation helps us send relevant msgs to our user in less time. We can see good retention and a considerable increase in revenue and repeat businesses from our customers because now we are in front of them through their preferred channel with content personalised to their segments. Looking forward to hyper-personalisation and other experiments on it.


    Mahima B.

I've been using website for 1.5 year and it has been wonderful.

  • July 18, 2024
  • Review provided by G2

What do you like best about the product?
What I appreciate most about WebEngage is their relentless commitment to continuous improvement. They consistently enhance their product, making it better with each passing day. Their customer support is also pretty good.
What do you dislike about the product?
It is easier to use and I don't see any issues in this.
What problems is the product solving and how is that benefiting you?
WebEngage is solving critical problems in customer engagement and retention by providing a robust platform for personalized, multi-channel marketing campaigns. It helps streamline communication through emails, SMS, push notifications, and web overlays, ensuring we reach our customers effectively. By leveraging real-time analytics and customer journey mapping, we gain valuable insights into user behavior, allowing us to tailor our strategies for better results. This comprehensive approach not only improves our customer interactions but also boosts conversions and loyalty, ultimately driving business growth.


    Stalin L.

Advanced features

  • July 18, 2024
  • Review provided by G2

What do you like best about the product?
As a marketing manager, it is very necessary to know what customers are looking for and then create segments accordingly and send personalise communications to them to get more results, track the entire user journey and nurture them timely. All my needs have been fulfilled using WebEngage for last one year.
What do you dislike about the product?
The platform is a little difficult to understand for new bees. it could be better if its more easy to use.
What problems is the product solving and how is that benefiting you?
Segmenting clients and sending them personal communications in automated from was the big problem that Web Engage has solved.


    Sathishbabu N.

My Go to Engagement Platform been using it for 5 years

  • July 16, 2024
  • Review provided by G2

What do you like best about the product?
I've been using WebEngage for 5 years. It is super simple to navigate and easy to setup campaigns. The interface is user-friendly, so setting up and managing campaigns is a easy task. I love there analytics part where we can able to combine engagement with product to get better data understnding, It also making our communication much more effective. The automation features are a huge time-saver, ensuring our users always hear from us at the right time.

Browine points for their startup program I have recommeded 3 startups to be part of their startup program, do check it out.
What do you dislike about the product?
Not much of dislike, they keep evolvoing and listern to their customers to constantly improve.
What problems is the product solving and how is that benefiting you?
For us Webengage has been helping us solve several key business problems.

One is Customer Engagement,after we implemented webengage we saw significant improvement on our customer engagement, This has led to higher customer satisfaction and retention rates.

Secondly, the automation features streamline our marketing efforts, saving us time and ensuring consistent communication.

Lastly, the detailed analytics provide insights into customer behavior, helping us make data-driven decisions to optimize our campaigns.


    Mahan P.

Excellent Martech platform that does wonders

  • July 15, 2024
  • Review provided by G2

What do you like best about the product?
First of all WebEngage helps you target the right users with the right channel with a very easy to use interface. Features such as Personalization, A/B testing helps garner better response rates in campaign efforts. Simple yet easy SDK integration with application allows us to better track events such as login and session details etc. Web engage journeys are one of the best when it comes to implementing campaign logic. Automation of Campaign workflows is breezy with action based triggers and delays based on user behavior. Link Tracking and analysis features further help me understand campaign performance at the deeper level. For eg. with A/B testing i can test two variants of the SMS and which ever gets the most engagement will be used for the bulk of the users. Which intern helps me improve my campaign strategies. I am using web engage for all of our daily campaigns. Marketing as well as collection. lastly the support that you received from the customer support team. They are like wizards who know what needs to be fixed and will promptly take actions on it.
What do you dislike about the product?
There are a few features that are lacking or missing such as AI content suggestion tool for push and email campaigns. some pre built templates would have also helped. Another feature which I think should be improved is the reports section. They should offer more customization options when it comes to reports.
What problems is the product solving and how is that benefiting you?
WebEngage is enabling us to streamline and improve our digital collection efforts. earlier, we used to struggle a lot with Disjointed communications across different channels such as SMS, IVR, EMAIL. Manually triggering of these collection messages at the right time was a difficult task and personalization was also missing from it. Earlier we used to juggle between multiple vendor platforms to execute these campaigns and moving from one vendor to another for SMS or IVR services was an hassle. Web engage allowed us to use multiple vendors minus the hassle of going through the vendor specific panels. Another advantage of using web engage is effective link tracking. This feature allowed me to identify which channel is actually driving the conversion and which isn't. This information can be further used to do the cost optimization of campaigns. Omnichannel journeys have allowed us to put sms,ivr, Whatsapp and push in one simplified journey which gets triggered based on user actions such as click, open, read and events such as paid, form filed, documents submitted etc. Further more A/B testing not just allows you to test different variants of content but also different vendors. To put it simply assume you want to send 2 different versions of sms through two different vendors this can be done with web engage. All of these feature have allowed us to Design seamless collection journeys that reach users on their preferred channels at preferred time. Also Automated collection messages based on user behavior ensure that they receive the right message at the right time on the right channel.

Overall, WebEngage is making our digital collection efforts more automated, data-driven and ultimately more successful.


    Rahul R.

Web Engage - One stop for all our solution

  • July 14, 2024
  • Review provided by G2

What do you like best about the product?
Web Engage's customer sucess team ( customer support) plays a key role in driving your journeys and campaigns bringing in best practices and analyzing and tweaking journeys to ensure we follow all industry standards which has helped us drive incremental revenue.
Their Rnd team comes with innovatations making the tool have so many new features and functionalities that have helped us create a lot more journeys and campaigns apart from the BAU's.
Without offline and online data on web engage, now we are truly expereincing customer 360 through web engage. We have a lot of use cases that we plan to implement in the near future. The integration with various inhouse systems is surely a plus and needs to be highlighted. It is also worth noting that the implementation did not take time at all and took less than a month. Kiddos to the onboarding team for the brillant turn around time to get it up and running!
What do you dislike about the product?
Honestly, the tool is superb with a lot of features. We as a team is looking forward for the much awaited "magic box". I truly belive that this will be a revolution with so much of value addition that it will bring in! We are so much curiously waiting for this feature . This will take web engage to a different level for sure, AI/ predective analytics so much more. CEP+CDP+AI will unleash all together a new proposotion what the industry has not seen.
What problems is the product solving and how is that benefiting you?
Our offline and online data is now available in web engage giving us a customer 360. Now we are able to create segmentation, tarrget customers with personalized offers , review and analyze take up all in one tool. This is very important for us. This has helped us to understand our customers better which has led to an elevated customer experience.


    Education Management

It’s pretty much what a marketer would need to make things work

  • July 12, 2024
  • Review provided by G2

What do you like best about the product?
1) Clean, Clear and Analyzed data. Can't thank events section enough for this that even gives timely updates if a certain number of messages were sent out or not.

2) Automations: Sending series of messages based on the actions and reactions of the customer is pretty impressive. Through this, we stay connected with the customer throughout the sales funnel, giving us an opportunity to set communication tone accordingly.

3) Desiging emails

4) Regular retention meetings

5) Knowlege bank and seminars: Have attended online sessions and they're are informative.
What do you dislike about the product?
1) Product changes can be implemented
On timely basis.
2) The dashboard often runs slow
What problems is the product solving and how is that benefiting you?
1) setting automations
2) providing multiple marketing channels
3) increasing scope of personalisations, specially for content
4) setting segments


    Aman K.

WebEngage: Best way to engage with customers

  • July 10, 2024
  • Review provided by G2

What do you like best about the product?
It has a great User-friendly interface that helps to create highly personalized campaigns to engage customers in the best manner. In the past, with the help of WebEngage, we have seen a prominent growth in customer retention and satisfaction.
What do you dislike about the product?
Sometimes it becomes slow, especially during our month-end sale otherwise it is good in everything.
What problems is the product solving and how is that benefiting you?
with the help of catalog, we have automated many communications which are saving time and effort also some new in-app features like 'Spin the Wheel' and 'Scratch the Card' have played a significant role in real-time engagement of users. So overall, WebEngae has solved the problem of Customer Retention & Engagement in a great manner.


    Shruti K.

An Outstanding one-stop solution for Engagement & Retention!

  • July 10, 2024
  • Review provided by G2

What do you like best about the product?
WebEngage is an exceptional and easy to use tool with all the important features required to engage and retain users along with its great analytical capability that truly helps to deep dive into the performance of campaigns, Thus helps in optimizing the performance and planning.
What do you dislike about the product?
It needs a bit of improvement when it comes to onsite banners/pop-ups and how they align into the website. This should be imporved, rest everything seems good.
What problems is the product solving and how is that benefiting you?
WebEngage is indeed a good and easy to use tool which has effectively helped us in engaging user through an omni-channel approach, helping us improve our customer retention. All this has proven to be effective in scaling up the revenue.


    Consumer Electronics

Great tool with lots of possibilities to engage with the visitors.

  • July 08, 2024
  • Review provided by G2

What do you like best about the product?
Easy to use, the team is also very helpful in providing new ideas.
What do you dislike about the product?
A few bugs occur over time, affecting our experience and user experience.
What problems is the product solving and how is that benefiting you?
WebEngage helps us reach our customers directly, from a single platform, it also provides the best user attributes and their behavior.