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GTM Buddy - it is really that good ?
What do you like best about the product?
GTM buddy Support to me get out of content management to spend more time delivering better for my customers. can easily store the content and find it quickly when needed.
What do you dislike about the product?
Didn't find dislike things from GTM buddy so far.
What problems is the product solving and how is that benefiting you?
I can track my status, and track my client if they open my review and are interested which any information that I had the delivery.
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AI-driven smart GTM enablement
What do you like best about the product?
A really smart sales and content distribution and enablement tool that holds a lot of promise. As a product marketer, I create a lot of sales enablement and competitive intelligence materials that need to be easily deployable and searchable for our customer-facing teams. GTM Buddy made it super easy to get these materials in front of our sellers, have them cite/display them in customer-specific sales rooms, and surface relevant materials based on search algorithms and content prioritization.
The best about the tool was that salespeople proactively went into GTM Buddy to look for content, instead of shouting into the ether: "Does anyone know where I can find xyz??" Nothing is more frustrating to a PMM than not having your primary audience leverage the content you created because they can't go through the trouble of punching it into the search bar and finding it themselves.
Also since we are relatively early-stage(?) customers for GTMBuddy's US market, so it was very nice to work hand-in-hand with the founder and CS team to get our tool up and running and see first hand how best to customize it for our uses. They were incredibly attentive to our needs and was willing to work with our feedback to improve the product as well - top notch!
The best about the tool was that salespeople proactively went into GTM Buddy to look for content, instead of shouting into the ether: "Does anyone know where I can find xyz??" Nothing is more frustrating to a PMM than not having your primary audience leverage the content you created because they can't go through the trouble of punching it into the search bar and finding it themselves.
Also since we are relatively early-stage(?) customers for GTMBuddy's US market, so it was very nice to work hand-in-hand with the founder and CS team to get our tool up and running and see first hand how best to customize it for our uses. They were incredibly attentive to our needs and was willing to work with our feedback to improve the product as well - top notch!
What do you dislike about the product?
To make full use of the tool, it is crucial to have a tool administrator or somebody who is fully dialed into tweaking the various levers available to ensure key terms are captured and content is surfaced when/where they need to. This requires a lot of tweaking of the business vocabulary, active and frequent tagging of all content, curation of personas and competitors, and attaching weights (H/M/L) to various factors that will influence the surfacing of content.
While these are not dealbreakers or things that I dislike about GTM Buddy (as this is expected for AI-based personalization given our company's needs), for anyone who has little or no understanding of AI-based categorizations/prioritizations, I can see this being an impediment/large hurdle to using it effectively. Without an easier wysiwyg feature to tweak these levers, the tool may be difficult to maintain once the primary administrator churns and the inheritor does not know how to use this tool.
While these are not dealbreakers or things that I dislike about GTM Buddy (as this is expected for AI-based personalization given our company's needs), for anyone who has little or no understanding of AI-based categorizations/prioritizations, I can see this being an impediment/large hurdle to using it effectively. Without an easier wysiwyg feature to tweak these levers, the tool may be difficult to maintain once the primary administrator churns and the inheritor does not know how to use this tool.
What problems is the product solving and how is that benefiting you?
GTM Buddy helps the surfacing of relevant content at the right place, at the right time. Its excellent search feature and AI-driven recommendation engine does a good job identifying and surfacing content that the seller should be looking given their deals.
Knowledge management
What do you like best about the product?
1) Centralized knowledge management and marketing material. It's easy to find, I can create my own space of "favorites" and my own content which I really appreciate. Creating a "digital salesroom" is also an interesting idea.
2) Integrations throughout email and other places make it easy to search for content to share with external and internal stakeholders.
2) Integrations throughout email and other places make it easy to search for content to share with external and internal stakeholders.
What do you dislike about the product?
1) It runs a little slow at times.
2) It doesn't appear to dynamically refresh. Meaning if I connect external content (e.g. a presentation from Google Drive) and update it at the source (e.g. Google Drive), it doesn't reflect in GTM buddy. Meaning I have to remember to push updates.
2) It doesn't appear to dynamically refresh. Meaning if I connect external content (e.g. a presentation from Google Drive) and update it at the source (e.g. Google Drive), it doesn't reflect in GTM buddy. Meaning I have to remember to push updates.
What problems is the product solving and how is that benefiting you?
Centralized spot for all things I need to know: marketing, competitive intelligence, and collateral I can share with external shareholders. It reduces seller friction (which is always appreciated) and given it's maintained well can be the source of truth for the organiziaton.
GTM Buddy is a fantastic place for Sales collateral that cuts down time in the sales process.
What do you like best about the product?
Marketing can upload new content directly to GTM Buddy and Sales can immediately begin using it. No more PDFs or attaching the wrong document weeks later.
What do you dislike about the product?
GTM Buddy is very young software - UX issues and new features are not the most polished. Their core features are solid, but the new development is shaky.
What problems is the product solving and how is that benefiting you?
GTM Buddy ensures that I have a single repository for sales collateral. Instead of saving aging PDFs or redownloading copy, GTM buddy ensures I always have the optimal materials quickly.
Ever-evolving tool, Great Support, Vast-array of solutions.
What do you like best about the product?
The tool is easy to use from a PMM, Enablement & Seller standpoint.
It has a great list of features backed by a fantastic support team that is available round the clock.
It has a great list of features backed by a fantastic support team that is available round the clock.
What do you dislike about the product?
Adoption with Outreach, especially templates, is still a WIP. But the team has provided a decent workaround as well.
What problems is the product solving and how is that benefiting you?
Firstly, Content Awareness. Our Sales Teams are aware of the different initiatives driven by PMM & Enablers. Turning GTM Buddy into the single source of truth was a great decision.
Secondly, tracking is great for SDRs, AEs and even CSMs. We now know what type of content the Sales-folks share and serve them better. Hence it is acting like a bridge between Sales & PMM.
Secondly, tracking is great for SDRs, AEs and even CSMs. We now know what type of content the Sales-folks share and serve them better. Hence it is acting like a bridge between Sales & PMM.
Great sales tracking tool
What do you like best about the product?
Tracking views of Live feeds and shared collaterals, GTM Buddy has been easy to navigate and is excellent to track prospect views and interest on specific collaterals in detail
What do you dislike about the product?
Unable to upload excels in the desired formats
What problems is the product solving and how is that benefiting you?
Tracking prospects interest
Action your content in a few Clicks, Get direction to your content Marketing
What do you like best about the product?
- Ease to use
- Availability (Emails, Salesloft, Linkedin, and compatible with many other modern tools)
- Very proactive customer support and customer centric product growth.
- Availability (Emails, Salesloft, Linkedin, and compatible with many other modern tools)
- Very proactive customer support and customer centric product growth.
What do you dislike about the product?
Hav'nt encountered any Bad experiences so far.
Maybe the search results can be more accurate.
Maybe a star rating from customers as well on our content can give confidence to our marketers.
Maybe the search results can be more accurate.
Maybe a star rating from customers as well on our content can give confidence to our marketers.
What problems is the product solving and how is that benefiting you?
- Before GTM buddy, Content used to be in Silos.
- I used to ask my peers for Help on identifying the right content. After integration, Never had to ask anyone for help
- I used to ask my peers for Help on identifying the right content. After integration, Never had to ask anyone for help
Easy accessibility
What do you like best about the product?
One of the challenges of working with a fast-growing start-up is having access to documents and decks. New ones are created all the time. GTM buddy provides a curated platform.
What do you dislike about the product?
The interface could be improved. Auto recommendations for the most used files by the team could be helpful. Updates and notifications for the new documents added could be improved.
What problems is the product solving and how is that benefiting you?
One of the challenges of working with a fast-growing start-up is having access to documents and decks. New ones are created all the time. GTM buddy provides a curated platform.
Makes communication easy
What do you like best about the product?
The most valuable part of the tool is that you get insights like who has viewed the document and how much time was spent on particular collateral.
What do you dislike about the product?
Nothing in specific I dislike, but one can take some time to understand and use all the possible features
What problems is the product solving and how is that benefiting you?
Makes sharing collateral extremely easy and helps understand clients' sentiments.
Buddy for Sure!
What do you like best about the product?
Ease of use, chrome extension is the best; you can add content to email at will, with ease, and at the click of a button.
Most importantly, content share tracking helps a lot to engage with customers
The team is highly responsive to queries and receptive to feedback regarding the requirements.
Most importantly, content share tracking helps a lot to engage with customers
The team is highly responsive to queries and receptive to feedback regarding the requirements.
What do you dislike about the product?
So far, so good; Overall experience is good.
What problems is the product solving and how is that benefiting you?
Content discovery, management and sharing.
Learn how buyers are engaging with our content.
Learn how buyers are engaging with our content.
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