Variable analytic workloads
Increase and decrease analytic compute power to easily manage dynamic workloads.
Organizations can reduce costs by scaling analytics infrastructure to meet peak demand when it’s needed and scaling back when it’s not.
Separating compute from storage allows you to scale Amazon Elastic Compute Cloud (Amazon EC2) resources independently of Amazon Simple Storage Service (Amazon S3) data storage. This helps provision just the right amount of compute resources needed to run high-performance analytics from month to month, day to day, or hour to hour.
Solutions
Vertica
Vertica, a Seller in AWS Marketplace, provides Eon Mode, a cloud analytics cost optimizer mode tied to dynamic workloads and business value. Vertica in Eon Mode allows you to store all data in a dedicated Amazon S3 bucket and launch Amazon EC2 instances to handle changing workload requirements.
TravelBird leverages Vertica and AWS infrastructure to optimize customer experience through high-performance analytics and targeted marketing. The company generates and sends more than 2.5 million highly personalized emails daily and manages a multi-touch marketing attribution model in a cost-effective and scalable environment. TravelBird tested out three software solutions and, after comparing the cost of usage, support, and maintenance, chose Vertica.
Vertica on AWS now acts as the primary data warehouse and operational data store for TravelBird. It provides event tracking, BI, email, and CRM history, event-based customer segmentation, and multi-touch marketing revenue attribution. Vertica’s advanced analytics helped TravelBird streamline and target its marketing audience to reduce operating costs and significantly lower marketing spend without affecting revenue. Overall, Vertica was able to help TravelBird reduce operational costs and provide a user-friendly interface for its users.
AWS Marketplace is a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on AWS.
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We're here to help you get started with AWS Marketplace. Ask for or give advice on the AWS Marketplace discussion forum.
We're here to help you get started with AWS Marketplace. Ask for or give advice on the AWS Marketplace discussion forum.