Customer Stories / Media & Entertainment / Spain

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Futbol Club Barcelona Case Study

Futbol Club Barcelona (FCBarcelona) is a highly popular soccer team based in Barcelona, Spain. In order to maintain the FCBarcelona website—which boasts over 6,000 pages and over 12,000 digitized photos, and is available in six languages—FCBarcelona's partner, Gnuine, uses a number of Amazon Web Services products to host Ubiquo Sports, a specialized SaaS CMS: Amazon Route 53, Amazon CloudFront, Amazon S3, Amazon EC2, Elastic Load Balancing, Amazon CloudWatch, Amazon SNS, Amazon RDS, and AWS CloudFormation.  

Uses "one-click" deployment

of entire infrastructure

Supports 6,000 pages

and 12,000 digitized photographs

Scales to easily manage traffic spikes


Futbol Club Barcelona (FCBarcelona) is a highly popular soccer team based in Barcelona, Spain. The development team manages short message service (SMS), e-commerce, social media, and mobile apps. This team works with IT provider Gnuine, which develops custom web applications and mobile applications and provides system administration services primarily in the media sector.



One of Gnuine’s main products is Ubiquo Sports, a specialized SaaS content management system (CMS) focused on solving the specific needs of sport organizations, including FCBarcelona, which runs Ubiquo Sports entirely on an Amazon Web Services (AWS) platform.


AWS is really a game changer because it removes the need to devote a lot of the dedication and resources to micro-manage your own platform."

Ramon Salvadó
CTO of Gnuine


Lluí­s Alsina FCBarcelona Online Manager, says they decided to use AWS based on elasticity and the pay-per-use model. Ramon Salvadó, CTO of Gnuine, was pleased with this decision. He comments, “We already had a lot of experience with AWS from several previous projects, all with good results.” He adds, “Scaling, provisioning, and security are very important for us and for our customers. AWS is a natural fit, because it allows us to have virtually unlimited capacity while only paying for what we use without upfront investments. AWS also makes it easy to deal with traffic spikes, which are common in sports, thanks to its elastic capabilities.”

The Gnuine solution for FCBarcelona uses a number of AWS products:

Pep Gubau, CEO of Gnuine, describes the tools used to build the solution: “The FCBarcelona website uses the latest HTML5, JavaScript, and CSS advancements and techniques and is powered by our Ubiquo Sports SaaS CMS. Ubiquo Sports is based on Ubiquo, which is our open source CMS platform based on Ruby on Rails. For interfacing with AWS, we are using Amazon S3, the AWS Ruby gems, and the Amazon SDK for Java. We are using Varnish Cache which is an open source application accelerator. We are also using Puppet for our configuration management needs, and the Amazon Linux AMI, with very good results.”


The FCBarcelona web platform boasts over 6,000 pages and over 12,000 digitized photographs. It is available in six languages and consolidates up-to-date information for five elite professional teams.

Salvadó says, “We are very happy with AWS CloudFormation, because it means we are able to use ‘one-click’ deployment of our whole infrastructure.” He advises other developers: “Look into AWS CloudFormation and spot instances. They have a lot of potential to save you time and money.”

Overall, says Lluí­s Alsina “AWS provides us with scalable and flexible hosting solutions. The elastic cloud solution is ideal for platforms that support traffic peaks. This solution represents a significant savings for us.”

Salvadó adds, “AWS is really a game changer because it removes the need to devote a lot of the dedication and resources to micro-manage your own platform. AWS is key for us. As a service provider, it allows us to combine the best time to market and technical capability with very competitive prices and a pay-per-use model. Because AWS is strategic for us, we also have an AWS specialized team to provide services for our customers.”

About Futbol Club Barcelona

Futbol Club Barcelona (FCBarcelona) is a highly popular soccer team based in Barcelona, Spain.

AWS Services Used

Amazon S3

Amazon Simple Storage Service (Amazon S3) is an object storage service that offers industry-leading scalability, data availability, security, and performance. 

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Amazon Route 53

Amazon Route 53 is a highly available and scalable cloud Domain Name System (DNS) web service.

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Amazon CloudFront

Amazon CloudFront is a fast content delivery network (CDN) service that securely delivers data, videos, applications, and APIs to customers globally.

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Amazon EC2

Amazon Elastic Compute Cloud (Amazon EC2) is a web service that provides secure, resizable compute capacity in the cloud.

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