Guidance for Activating Seller Defined Audiences on AWS
Overview
How it works
This diagram shows how to activate publisher first-party data from Software as a Service (SaaS) environments that support Seller Defined Audiences (SDA). It uses page content without Personally Identifiable Information (PII) to automatically map proprietary taxonomies, returning the associated SDA IDs for activation through Real-Time Bidding (RTB).
Well-Architected Pillars
The architecture diagram above is an example of a Solution created with Well-Architected best practices in mind. To be fully Well-Architected, you should follow as many Well-Architected best practices as possible.
Operational Excellence
This Guidance uses a microservices-based approach so that components operate independently of one another, allowing you to easily integrate and deploy changes.
Security
IAM and AWS KMS are AWS services that you can deploy with this Guidance to protect your resources and data. IAM policies grant least privilege access to data, so that users only have the permissions required to perform a specific task. AWS KMS encrypts data at rest and in transit as an additional layer of protection against unauthorized use.
Reliability
Scalable services and features included in this Guidance, such as autoscaling for Amazon EKS , help you adapt to changes inherent in dynamic workloads. And the deployment pipeline implements and logs configuration changes, allowing you to roll back to a previous state in the case of a disaster.
Performance Efficiency
This Guidance allows you to deploy, update, and scale components individually to meet demand for specific functions, allowing you to experiment with this Guidance and optimize it based on your data.
Cost Optimization
Amazon EC2 Spot Instances offer scale and cost savings for up to a 90% discount when compared to Amazon EC2 On-Demand Instances. And, Amazon EKS and DynamoDB scale based on demand, so you only pay for the resources actually used.
"> We recommend using AWS pricing models to help reduce cost. For example, Amazon EC2 Spot Instances offer scale and cost savings for up to a 90% discount when compared to Amazon EC2 On-Demand Instances . And, Amazon EKS and DynamoDB scale based on demand, so you only pay for the resources actually used.
Sustainability
By extensively using serverless services, you maximize overall resource usage because compute is used only as needed. This also reduces the overall energy required to operate your workloads. And to minimize the amount of hardware needed to provision this Guidance, AWS Graviton processors maximize performance for workloads.
Disclaimer
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