Retailing & Personalization

Differentiate your brand and foster loyalty with personalized guest experiences using machine learning and artificial intelligence on AWS.

With travel and hospitality becoming ever more commoditized, personalized experiences are a true differentiator. Companies providing products and services matching a specific customer’s tastes and preferences are rewarded with loyalty.
Using machine learning (ML) and artificial intelligence (AI) to evaluate customer data has become "table stakes" in order to assess possible patterns and solutions. AWS has the most comprehensive set of ML/AI services and ecosystem to deliver personalized experiences – even for companies with little to no prior experience. With AWS, companies can process their data, identify what is meaningful, experiment with algorithms, then optimize a personalization model.


Create unforgettable experiences
Drive meaningful engagement with your customers through curated, personalized journeys at scale.
Increase customer loyalty
Keep guests coming back for more by catering to their preferences and standing out from your competitors.
Leverage ML, no experience required
Make relevant recommendations that deliver an enhanced and inspired guest experience.

Retailing & Personalization use cases and solutions

Explore solutions by use case

Product Offerings & Pricing

Increase personalization and adjust pricing and product offerings based on analysis of customer data.

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Single View of the Traveler/Guest

Acquire data from every customer interaction and store it in a single repository that is constantly augmented and enriched.

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Traveler/Guest Acquisition

Increase revenue by building customer loyalty, reducing sales costs, and better managing channel and product distribution mix.

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Traveler/Guest Engagement & Retention

Personalize the customer experience and deliver the right message at the right time and the right price.

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Up-Sell, Cross-Sell, & Ancillary Sales

Increase both value and basket size (the number of products sold in a single purchase) while using data to increase personalization, and ultimately enhance customer satisfaction.

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Guidance for Dynamic Pricing for Airlines on AWS

This Guidance demonstrates how airline companies can use data analysis and artificial intelligence and machine learning (AI/ML) to dynamically adjust pricing and personalize product offerings for their customers.

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The omnichannel Datalex Digital Commerce Platform provides airlines with a unique opportunity to drive revenue and engagement.

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Customer Data Platform for Lodging

Build a data platform to serve both operational and analytics needs using open data standards, purpose-built databases, and extensible serverless architecture.

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Get started with select AWS services

Create real-time personalized user experiences faster at scale
Multichannel marketing communication service
Build a secure data lake in days

Customer stories

Domino's logo

Domino’s Pizza Enterprises Delivers in Record Time Using AWS for Predictive Ordering

Domino’s Pizza Enterprises uses AWS machine learning solutions to predict ordering behavior and deliver meals faster to customers.

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Domino's delivery person on bike
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Subway logo

Braze Delivers Personalized Customer Engagements Using AWS

Braze leverages multiple AWS services across storage, compute, and machine learning to empower its customers to deliver best-in-class experiences.

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G6 Hospitality logo

G6 Hospitality Innovates on Behalf of its Guests Using AWS

Building on AWS, G6 Hospitality is able to ensure a seamless, connected, and more personalized experience for its guests, while saving money.

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Hyatt logo

Hyatt Hotels Enhances Personalization on AWS

Through personalized recommendations, Hyatt was able to drive nearly $40 million in incremental revenue.

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United logo

United Airlines Gamifies Its Loyalty Program on AWS

United Airlines achieves personalization at scale using machine learning and gamified its United miles-redemption program.

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Innovate with Travel and Hospitality Competency Partners

Discover purpose-built solutions and services from an expansive network of industry-leading AWS partners specializing in consumer experience, personalization, and engagement.

Algonomy logo

Algonomy’s travel and hospitality suite provides businesses with a unified view of customers with analytics-driven insights, journey-based omnichannel marketing orchestration, contextually relevant real-time personalization, and deep operational insights.

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Amperity logo

An Enterprise Customer Data Platform, Amperity accelerates the way brands identify, understand, and connect with their customers by leveraging AI to deliver a comprehensive and actionable Customer 360 insights.

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Boxever logo

Boxever is a customer intelligence and personalized marketing platform for the travel industry. The Boxever solution enables airlines and online travel agencies to capture, analyze, and act on large volumes of data in real time.

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Braze logo

Braze is a comprehensive customer engagement platform that powers memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands deliver personalized service across channels in real-time.

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Foursquare logo

Foursquare (FSQ) is a leading independent location data platform, powering business solutions and consumer products through a deep understanding of location. FSQ enables travel & hospitality brands to better understand customers, predict behaviors, and identify guests and travelers’ trends.

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MoEngage logo

MoEngage offers solutions that power a seamless experience before, during, and after the trip, helping brands delight their guests with thoughtful connections delivered at the right moment and at every digital touchpoint.

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mParticle logo

mParticle makes it easy to manage customer data along the entire product and customer lifecycle. mParticle offers a customer data infrastructure that allows data to flow freely and securely between systems and applications in the growth stack while protecting consumer privacy preferences.

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Reltio logo

Reltio combines modern Master Data Management software with data-driven applications into a connected customer 360 view, enabling travel and hospitality brands to power their transformation with connected customer data and drive hyper-personalization at scale.

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Tealium logo

Tealium connects customer data—spanning web, mobile, offline, and IoT devices—so brands can connect with their customers, generate insights, and drive growth. Tealium's Customer Data Platform provides companies with the data foundation they need to put their customers at the heart of every decision.

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AWS Service Partners

Our network of AWS Service partners offers strategy and deployment services to Travel and Hospitality brands to accelerate digital transformation and innovation.

Accenture logo

Accenture Travel Industry Practice helps travel companies outmaneuver uncertainty by innovating around industry-specific functions and capabilities to provide clients with speed-to-value.

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Deloitte logo

Deloitte Travel & Hospitality helps to mobilize data and insights to optimize customer experiences, create operational efficiencies, improve product pricing, and inform management decisions.

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Slalom logo

Slalom specializes in helping clients maximize the value of AWS cloud, from planning to migration. Its expertise extends across infrastructure architecture, enterprise data management, and more.

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Wavicle logo

Wavicle’s cloud-native technologies enable enterprises to capture, analyze, and share growing volumes of data for advanced analytics, AI/ML–to help consumer brands imagine new ways to optimize and innovate.

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Discover AWS Travel & Hospitality Competency Partners

AWS Travel and Hospitality Competency partners are validated for technical proficiency and proven customers success and have deep domain expertise to accelerate the industry’s modernization and innovation journey from behind-the-scenes operational efficiencies to guest-facing customer experiences.

AWS Travel & Hospitality Partner Competency logo


See related technical guides, solution briefs, blogs, and much more.

re:Invent Presentation

Personalizing Customer Experiences in Travel and Hospitality

From recommendations for the perfect meal to suggestions for the right hotel room, tailored experiences drive higher engagement and loyalty. Learn how companies, with the help of AWS, are transforming their businesses through personalization.

AWS re:Invent 2019: Personalizing customer experiences in Travel and Hospitality (1:05:22)
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TUI Accelerates Its Digital Transformation and Delivers Personalized Travel Experiences Using AWS

Watch Pieter Jordaan, TUI’s director of IT engineering, discuss how TUI is undergoing a digital transformation by migrating its on-premises data centers to AWS.

Watch the video »

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2022 Digital Transformation Report from Skift + AWS

The 2022 Digital Transformation Report—the third annual collaboration between Skift and AWS—explores how travel companies are taking stock of their technological systems, benchmarking best practices against their peers, and learning when to build in-house, buy off-the-shelf, and partner with specialized vendors.

Read the report »

guests checking in at a hotel

How personalization can power growth in travel and hospitality

In this blog, learn how retailing and personalization can enhance the traveler and guest experience with services and solutions from AWS.

Read the blog »

woman booking travel at airport terminal

How cloud-based customer data platforms are helping travel brands reignite growth

To stand out in the crowded travel and hospitality industry, brands will need to improve how they segment and target their ideal customers. Learn more in this blog about customer data platforms for travel and hospitality.

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Get started

Leading companies in travel & hospitality are already using AWS. Contact our experts and start your own AWS Cloud journey today.
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