Differentiate your brand and foster loyalty with personalized guest experiences using machine learning and artificial intelligence on AWS.
Retailing & Personalization use cases and solutions
Explore solutions by use case
Product Offerings & Pricing
Increase personalization and adjust pricing and product offerings based on analysis of customer data.
Single View of the Traveler/Guest
Acquire data from every customer interaction and store it in a single repository that is constantly augmented and enriched.
Increase revenue by building customer loyalty, reducing sales costs, and better managing channel and product distribution mix.
Traveler/Guest Engagement & Retention
Personalize the customer experience and deliver the right message at the right time and the right price.
Up-Sell, Cross-Sell, & Ancillary Sales
Increase both value and basket size (the number of products sold in a single purchase) while using data to increase personalization, and ultimately enhance customer satisfaction.
Learn more about featured solutions
The omnichannel Datalex Digital Commerce Platform provides airlines with a unique opportunity to drive revenue and engagement.
3Victors Travel Demand Insights
3V's market-leading data coverage and real-time insights empower travel companies to thrive.
Customer Data Platform for Lodging
Build a data platform to serve both operational and analytics needs using open data standards, purpose-built databases, and extensible serverless architecture.
Get started with select AWS services
Domino’s Pizza Enterprises Delivers in Record Time Using AWS for Predictive Ordering
Domino’s Pizza Enterprises uses AWS machine learning solutions to predict ordering behavior and deliver meals faster to customers.
Braze Delivers Personalized Customer Engagements Using AWS
Braze leverages multiple AWS services across storage, compute, and machine learning to empower its customers to deliver best-in-class experiences.
G6 Hospitality Innovates on Behalf of its Guests Using AWS
Building on AWS, G6 Hospitality is able to ensure a seamless, connected, and more personalized experience for its guests, while saving money.
Hyatt Hotels Enhances Personalization on AWS
Through personalized recommendations, Hyatt was able to drive nearly $40 million in incremental revenue.
United Airlines Gamifies Its Loyalty Program on AWS
United Airlines achieves personalization at scale using machine learning and gamified its United miles-redemption program.
Innovate with Travel and Hospitality Competency Partners
Discover purpose-built solutions and services from an expansive network of industry-leading AWS partners specializing in consumer experience, personalization, and engagement.
Algonomy’s travel and hospitality suite provides businesses with a unified view of customers with analytics-driven insights, journey-based omnichannel marketing orchestration, contextually relevant real-time personalization, and deep operational insights.
An Enterprise Customer Data Platform, Amperity accelerates the way brands identify, understand, and connect with their customers by leveraging AI to deliver a comprehensive and actionable Customer 360 insights.
Boxever is a customer intelligence and personalized marketing platform for the travel industry. The Boxever solution enables airlines and online travel agencies to capture, analyze, and act on large volumes of data in real time.
Braze is a comprehensive customer engagement platform that powers memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands deliver personalized service across channels in real-time.
Foursquare (FSQ) is a leading independent location data platform, powering business solutions and consumer products through a deep understanding of location. FSQ enables travel & hospitality brands to better understand customers, predict behaviors, and identify guests and travelers’ trends.
MoEngage offers solutions that power a seamless experience before, during, and after the trip, helping brands delight their guests with thoughtful connections delivered at the right moment and at every digital touchpoint.
mParticle makes it easy to manage customer data along the entire product and customer lifecycle. mParticle offers a customer data infrastructure that allows data to flow freely and securely between systems and applications in the growth stack while protecting consumer privacy preferences.
Reltio combines modern Master Data Management software with data-driven applications into a connected customer 360 view, enabling travel and hospitality brands to power their transformation with connected customer data and drive hyper-personalization at scale.
Tealium connects customer data—spanning web, mobile, offline, and IoT devices—so brands can connect with their customers, generate insights, and drive growth. Tealium's Customer Data Platform provides companies with the data foundation they need to put their customers at the heart of every decision.
AWS Service Partners
Our network of AWS Service partners offers strategy and deployment services to Travel and Hospitality brands to accelerate digital transformation and innovation.
Accenture Travel Industry Practice helps travel companies outmaneuver uncertainty by innovating around industry-specific functions and capabilities to provide clients with speed-to-value.
Deloitte Travel & Hospitality helps to mobilize data and insights to optimize customer experiences, create operational efficiencies, improve product pricing, and inform management decisions.
Slalom specializes in helping clients maximize the value of AWS cloud, from planning to migration. Its expertise extends across infrastructure architecture, enterprise data management, and more.
Wavicle’s cloud-native technologies enable enterprises to capture, analyze, and share growing volumes of data for advanced analytics, AI/ML–to help consumer brands imagine new ways to optimize and innovate.
Discover AWS Travel & Hospitality Competency Partners
AWS Travel and Hospitality Competency partners are validated for technical proficiency and proven customers success and have deep domain expertise to accelerate the industry’s modernization and innovation journey from behind-the-scenes operational efficiencies to guest-facing customer experiences.
See related technical guides, solution briefs, blogs, and much more.
Personalizing Customer Experiences in Travel and Hospitality
From recommendations for the perfect meal to suggestions for the right hotel room, tailored experiences drive higher engagement and loyalty. Learn how companies, with the help of AWS, are transforming their businesses through personalization.
TUI Accelerates Its Digital Transformation and Delivers Personalized Travel Experiences Using AWS
Watch Pieter Jordaan, TUI’s director of IT engineering, discuss how TUI is undergoing a digital transformation by migrating its on-premises data centers to AWS.
2022 Digital Transformation Report from Skift + AWS
The 2022 Digital Transformation Report—the third annual collaboration between Skift and AWS—explores how travel companies are taking stock of their technological systems, benchmarking best practices against their peers, and learning when to build in-house, buy off-the-shelf, and partner with specialized vendors.
How personalization can power growth in travel and hospitality
In this blog, learn how retailing and personalization can enhance the traveler and guest experience with services and solutions from AWS.
How cloud-based customer data platforms are helping travel brands reignite growth
To stand out in the crowded travel and hospitality industry, brands will need to improve how they segment and target their ideal customers. Learn more in this blog about customer data platforms for travel and hospitality.