AWS for M&E Blog
Category: Artificial Intelligence
Reach plc delivers impactful journalism with AI driven Guten powered by AWS
This post is co-authored by Lewis James, Senior Data Scientist at Reach plc and Dan Taffler, Group Director of Data and Analytics at Reach plc. News occurs at breakneck speeds. Publishers need to constantly evaluate and innovate business processes to accelerate the process of publishing—from initiation to publication. Changing this became one publisher’s mission—creating their […]
Transforming sports storytelling with generative AI on AWS
Sports broadcasters face an ongoing challenge: how to deliver compelling stories while managing vast amounts of real-time and historical data during live events. For mountain bike racing commentators, this means processing information about hundreds of athletes, multiple race configurations, and constantly changing conditions—all while keeping viewers engaged in real-time. We’re excited to share how Warner […]
Glide GAIA powers responsible newsroom AI with Amazon Bedrock Guardrails
In the ever-competitive market of news publishing, editorial efficiency has become key to gaining an advantage. Generative AI has emerged as a powerful tool, allowing editors and writers to offload repetitive tasks so they can concentrate on keeping readers better informed. However, adoption of this technology in newsrooms has been cautious, as publishers rightfully prioritize […]
5 ways Prime Video improves the viewing experience with generative AI on AWS
When it comes to streaming, audiences have a wide selection at their fingertips. With so many options available to customers, a key differentiator when considering where to watch content is often the user experience. Prime Video continuously strives to provide the best streaming experience possible, from helping customers find the perfect movie (or the next […]
Increase engagement with localized content using Amazon Bedrock Flows
Content producers and publishers have large collections with thousands, if not hundreds of thousands, of articles that could be localized for new audiences and geographies to deliver increased engagement to novel and emerging markets. Localization is broadly, the process of transforming content (lexical choice, tone shift and translation) for new audiences from one geography to […]
NAB Show 2025 featured latest generative AI, live cloud sports production capabilities from AWS
More than 55,000 media and entertainment professionals from 160 countries gathered in Las Vegas for NAB Show 2025. At this year’s event, Amazon Web Services (AWS) served up new innovations, industry announcements, and memorable moments at the show. Creating. Connecting. Captivating. As the road to convergence starts with data and scalability, the AWS booth featured […]
Streamlining content compliance: Automating media analysis with Amazon Nova
Streamline content compliance using Amazon Bedrock and Nova foundation models to automatically analyze content across multiple rating systems, significantly reducing review time while maintaining accuracy and lowering costs.
Nomalab automates ad break detection in media workflows with AWS
The Media and Entertainment industry is undergoing unprecedented transformation, with the volume and complexity of content continuing to grow at a rapid pace. To stay competitive, broadcasters and publishers must find innovative solutions to optimize their media workflows from ingest to delivery. Recognizing this challenge, Nomalab, a leading cloud-based media management platform available on the […]
New multi-partner live cloud production workshop supported by AWS
As live cloud production (LCP) workloads gain more momentum, customers want to deploy, integrate, and scale their systems more easily while gaining workflow observability. This includes gaining insights into the infrastructure, exposing meaningful application metrics, and monitoring their media assets in the cloud with comparable operational familiarity to their on-premises deployments. To help partners and […]
AWS Audio Innovation showcase at NAB 2025
At NAB 2025, April 5-9 in Las Vegas, NV, Amazon Web Services (AWS) will present four integrated demonstrations focused on audio innovation that feature AWS Cloud services and AWS Partner solutions. These demonstrations bring together complete audio workflows including podcast and radio programming creation, content analysis and summarization, metadata creation and tagging, and live transcription […]