AWS for M&E Blog

Category: Broadcast

IMAX streams next-level live event experiences with AWS

Pioneering live streaming tech from IMAX and AWS brings immersive sports events to giant screens globally without buffering, offering unparalleled viewing quality under 20mbps bitrate.

Create a scalable workflow using the Intel Library for Video Super Resolution

Introduction The rise of Free Ad-supported Streaming Television (FAST) channels has boosted the repurposing and distribution of archival content, including classic movies and TV shows, across modern platforms and devices. Much of this content is available only in lower-resolution, standard definition (SD) formats, and needs enhancement to meet viewer expectations. Traditionally, low-complexity methods like Lanczos […]

Introducing AWS Elemental MediaLive Anywhere: Cloud-controlled live video encoding on your own infrastructure

Background Today, broadcast, live streaming, and video distribution customers with on-premises sources or local network destinations have a range of choices when building live video workflows. These options all have trade-offs, and none are ideal when hybrid deployments on both ground and cloud are required. Customers can purchase and deploy on-premises encoding appliances and software, […]

Beyond the box score: AWS and NFL AI-powered Tackle Analysis

Picture one of the most anticipated matchups of the NFL football season with the clock winding down. The quarterback hands off the football to the running back, who is met by a wall of defenders at the line of scrimmage. In this moment, it’s unclear if the running back will evade a tackle and make […]

A new take on tackling: NFL Next Gen Stats and AWS bring data to the gridiron

In the high-stakes world of professional football, every fraction of a second counts. A defender’s split-second decision can be the difference between a game-changing tackle and a touchdown. For years, the National Football League (NFL) has sought to quantify these crucial moments, but the complexity of measuring the different factors contributing to a made or […]

AWS supports second JPEG XS interoperability workshop at Amazon Prime Video

Representatives from AWS Partners, AWS Solutions Architecture, and Prime Video at the July 2024 JPEG XS interop in Culver City, CA. At the end of July 2024, Amazon Prime Video in Culver City, CA, hosted an interoperability workshop for multiple Amazon Web Services (AWS) partner hardware and software vendors that use the JPEG XS video […]

AWS, BBC, Adobe, and others introduce open source framework for fast-turnaround media workflows at IBC 2024

At the 2024 International Broadcasting Convention (IBC), Amazon Web Services (AWS) will unveil the Cloud Native Agile Production (CNAP) project, an open-source initiative aimed at accelerating the creation and delivery of media during live production. Developed in collaboration with BBC’s research and development (R&D) team, Sky, and AWS Partners, including Adobe and CuttingRoom, CNAP debuts […]

AWS to highlight generative AI, cloud advancements at IBC 2024

With the annual International Broadcasting Convention (IBC) around the corner, Amazon Web Services (AWS) is gearing up to showcase the latest media & entertainment (M&E) innovations from artificial intelligence (AI) to live cloud production solutions. In addition to hosting meetings and demos in its double-decker stand (5.C90) in Hall 5 at the RAI from September […]

PGA TOUR automates play-by-play commentary with Amazon Bedrock

PGA TOUR harnesses generative AI for real-time, contextualized play-by-play commentary, enhancing fan engagement across multiple channels and languages.

Enhance video efficiency with the bandwidth reduction filter in AWS Elemental MediaConvert

In today’s digital landscape, content creators seek ways to optimize media workflows without compromising video quality. AWS Elemental MediaConvert, a cloud-based transcoding service, offers a bandwidth reduction filter (BRF) to streamline video delivery and maintain visual fidelity. Amazon Web Services (AWS) delivered the bandwidth reduction filter to prioritize both bandwidth efficiency and high-quality video output. […]