Category: Storage

Overview Contextual advertising matches advertisements to the content a user consumes, creating a personalized advertising experience. It involves three key players: publishers (website or content owners), advertisers, and consumers. Publishers provide the platform and content, while advertisers create contextually tailored ads. Consumers engage with the content, and relevant ads display based on context. A challenge […]

AWS Deadline Cloud is a fully managed service from Amazon Web Services (AWS) that enables you to have a scalable, fully managed visual compute farm up and running in minutes. Executing render jobs for digital content creation (DCC) applications like Blender, Houdini, Maya, and Nuke can be a rapid, turnkey experience with Deadline Cloud Sevice-Managed Fleets […]

This blog is co-authored by Jessica Powell, AudioShake. Introduction A significant market opportunity exists for individual creators and organizations to provide transcription, dubbing, and captioning services to reach global audiences rapidly. By quantifying demand and optimizing these services, providers can deliver high-quality viewing experiences for consumers worldwide. Automated speech recognition (ASR), artificial intelligence (AI), and […]

Introduction One common feature request from customers using AWS Media Services is the ability to visualize and monitor live video workflows. To address this, Amazon Web Services (AWS) introduced the workflow monitor for AWS Media Services and Amazon CloudFront. The workflow monitor provides a visual representation of services and connectivity in a video workload. In addition, the […]

Today, Amazon Web Services (AWS) announces the general availability of Prebid Server Deployment on AWS. This new solution empowers AWS customers to monetize their content with programmatic advertising at scale across web, mobile, connected TV, gaming, and other properties by quickly and easily deploying Prebid Server, an open-source solution for real-time ad monetization, in their […]

Hollywood studios are rapidly adopting cloud-based content production workflows to realize benefits such as scalability, security, and cost savings available with the cloud. However, a major challenge for content producers is allowing secure, controlled access to production media to third-party vendors, such as VFX houses and color grading teams. Shot Locker is an example web […]

This blog is co-authored by William Reyes, Data Engineer, MLSE, Sport Performance Lab. How MLSE developed a cloud-based rapid prototyping solution to reduce time-to-insight In the dynamic world of professional sports, analytics and data-driven decision-making offer competitive advantage to sports teams and leagues. New avenues for competitive advantage have emerged as the varieties of performance […]

This blog is co-authored by Steve Cockett, Sports Data Adviser – Tech, at Warner Bros. Discovery and Andrea Fanfani, Principal Product Manager – Tech, at Warner Bros. Discovery. In this blog post, we explain how Warner Bros. Discovery (WBD), a global media and entertainment company, used serverless components from Amazon Web Services (AWS) to improve […]

Live sports production has followed the same formula for decades. To send broadcasts out to fans, production teams have relied on massive production trucks to distribute game feeds from arenas to a fixed control room with workstations and production gear. The National Hockey League (NHL), one of the biggest sports leagues worldwide, is shaping the […]

Catching the action of a European football (or soccer) match is easy today, with no shortage of available streaming platforms and services to watch players from all leagues go head-to-head. Yet, when it comes to other sports—like handball, basketball, volleyball, hockey, and table tennis—fans have fewer options. To level the playing field for these enthusiasts, […]