The pandemic radically—and permanently—reshaped consumer shopping behaviors and spending habits. AWS offers technologies to help CPG companies unify sales channels to ensure consumers find the products they want, when and where they want to buy them.
How AB InBev is Using Direct-to-Consumer to Connect with Customers and Empower Small Retailers
Find out how AB InBev’s 5-year investment in DTC capabilities helped them weather the pandemic.
Benefits
Unify and enhance the shopping experience
With so many options for consumers to purchase products, AWS can help CPG companies break down the silos across different channels to improve shopper insights, enhance merchandising efforts with retailers, create better shopping experiences, and optimize support across the entire buying journey.
Custom-built solutions
Customer and category management
Improve joint planning, store planning, merchandising, and coordination to maximize sales and ensure OTIF compliance. AWS allows companies to aggregate production, supply chain, inventory, and merchandising data to improve volume forecasting and revenue growth.
Digital commerce
Attract new shoppers, build deeper relationships with consumers, and drive direct sales through integrated digital commerce solutions. AWS can help migrate your existing ecommerce systems to the cloud and take advantage of modern, cost-effective cloud services. Start selling in just eight to 10 weeks using advanced ecommerce solutions with low implementation costs that scale across the globe.
AI-powered contact centers
Reduce call volume by as much as 24% while saving up to 80% compared to traditional contact center solutions with no minimum fees, long-term commitments, or upfront license charges. Amazon Connect is an easy-to-use omnichannel cloud contact center that uses built-in AI and ML to personalize interactions. Improve agent productivity with the same solution used by over 70,000 Amazon service associates to support millions of customers who speak dozens of languages from customer service centers in 32 countries.
AWS services
Customer stories
We work with the industry’s leading consumer packaged goods (CPG) companies - innovators and pioneers - who expect more from their technology partners and know that great experiences speak louder than words. Learn more about the exciting ways CPG companies are leading their customer journeys with AWS.
Zé Delivery fuels growth with a serverless architecture
This start-up beverage delivery service in Brazil has been using AWS IT infrastructure since 2016. With 1,688% growth YoY in 2020, Zé Delivery’s serverless architecture has enabled the company to manage its explosive growth.
Coca-Cola Argentina improved product delivery time frames with app development services
Dollar Shave Club improves data insights with a lake house
This popular subscription company was born in the cloud in 2011. To accelerate its analytics capabilities, the company implemented a lake house solution and can now generate reports in five minutes instead of eight hours.
Margarita’s Mexican Restaurant managed pandemic disruption with Amazon Connect
The COVID-19 pandemic forced this family-owned restaurant in Justin, TX to quickly shift from eat-in to carry-out and delivery. Margarita’s Mexican Restaurant deployed Amazon Connect in a half day and increased orders by 91%.
Natura optimized IT infrastructure with AWS Professional Services
Natura, the fourth largest cosmetics company in the world, deployed a global sales platform using AWS technologies. To optimize the platform, the AWS Professional Services team conducted a framework review and improved response times by 300% and reduced operating costs by 40%.
How can CPG companies modernize their Contact Centers to better serve consumers while keeping costs down?
Innovate with key CPG industry partners
VTEX helps CPG brands deliver the experience consumers want with a composable, connected, and complete digital commerce platform.
Evolved from Skava Commerce, Infosys Equinox uses microservices-based technology to help CPG brands quickly create personalized omnichannel experiences.
Build multi-channel commerce experiences for B2B and B2C customers on a single platform with rich, out-of-the-box features, and flexible headless architecture.
Seamlessly integrate a DTC channel under a single software solution integrating retail infrastructure, eCommerce platform, and international eCommerce operations.
Ultra Commerce’s fully integrated platform features built-in OMS, CMS, and PIM, providing a seamless end-to-end customer experience.
Elastic Path is a headless commerce system, allowing template-less eCommerce to be integrated as middleware into Enterprise ERP systems.
AWS CPG Service Partners
Our network of AWS Service Partners offers strategy and deployment services to CPG brands to help unify the shopping experience.
Tech Mahindra helps deliver innovative and customer-centric experiences by leveraging technologies such as 5G, Blockchain, Cybersecurity, AI, and more, to enable end-to-end digital transformation for global customers.
Pivotree offers frictionless commerce solutions with a focus on e-commerce, master data management (MDM), Cloud, Cybersecurity, and Supply Chain solutions.
Accenture is a leading, global professional services company that provides an end-to-end solution to migrate to and manage operations on AWS.
Infosys Equinox helps businesses transform their digital commerce across marketing, merchandizing, e-commerce, store operations, supply chain, and customer service.
AWS Marketplace
VTEX is a leading commerce platform provider with ecommerce, marketplace, and order management in a single solution, helping CPGs accelerate and transform their commerce business.
Elastic Path provides industry-leading headless commerce solutions for brands to rapidly build, deploy, and continuously optimize highly differentiated commerce experiences.
Tech Mahindra offers a range of services in strategy and consulting, professional services, technology, and operations services, with digital capabilities for CPG companies.
Tech Mahindra on AWS Marketplace »
Accenture helps brands develop digital commerce strategies with a transformation system that balances complexity and simplicity to maximize growth.
Resources
See related technical guides, solution briefs, blogs, and much more.
Headless Commerce: What Is It and Why Does It Matter to CPGs?
Unpack one of the most discussed and least understood new terms in ecommerce so you can start benefiting from a headless commerce architecture today.
Seven Ways to Improve the Customer Path to Purchase Journey
Learn how the concept of customer journeys applies to CPG companies with the shift to DTC channels and what technology strategies to consider to enhance your customers’ journey.
Three Steps for Modernizing Your DTC Ecommerce Website
The typical legacy architecture for a DTC ecommerce website is a monolithic application deployed in an on-premises data center with a team of DBAs who manage and tune the massive website. Learn three modernization strategies to lower costs, improve scalability, and streamline management—even during peak holiday shopping seasons.
The Path to Direct-to-Consumer Sales for CPGs
With the recent explosion of ecommerce, CPG companies are wondering how to quickly roll out or expand their DTC strategies with as little risk as possible—and at a reasonable cost. Luckily, we have a solution.
Using Amazon Athena and Amazon SageMaker for Improved Customer Churn Analysis
Customer churn is a growing concern for many companies. Over 45% of consumers shifted their long-term brand choices during the pandemic. Learn how to lower your churn rate using Amazon Athena and Sagemaker.
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