Performance Analytics for Sports on AWS

Use performance analytics to monitor athlete health and safety, win on the field and during scouting and recruiting, and impact how a sport is officiated. Leverage your data to create new innovations and drive efficiencies around athlete performance, health, and safety.

New ebook: Transforming the business of sports

Download the ebook to learn how AWS is revolutionizing the business of sports with immersive, predictive, data-driven technology.

Optimize your data to create new innovations around athlete performance, health, and safety as you drive new efficiencies and business models.
Leagues and teams have vast amounts of data. AWS enables them to analyze that data at scale, and make better, more informed decisions. Sports organizations can use technologies like Amazon SageMaker to build, train, and run predictive models for real-time statistics or Amazon Simple Storage Service (Amazon S3) to monitor and help improve athlete performance.


Unlock new insights
Capture, store, manage, and analyze performance data at scale to uncover new opportunities.
Improve health and safety
Get critical data on training, health, and safety to help players achieve peak performance while keeping them safe.
Level up competitive strategy
Stay ahead of what the competition will do next with strategy insights, scoring probability, and overtaking predictions.

Customer stories

We work with the industry’s leading sports organizations who expect more from their technology partners and know that great experiences speak louder than words. Learn more about the exciting ways sports organizations are optmizing performance analytics on AWS.

Swimming Australia logo

Swimming Australia dives deep into data and ML to win gold in Tokyo

Swimming Australia is leveraging Amazon's Machine Learning Solutions Lab to build a solution that brings together a wholistic view of athlete performance.

Swimming Australia Dives Deep into Data and Machine Learning to Win Gold in Tokyo
NFL thumbnail
NFL logo

Jennifer Langton of the NFL on using AWS to transform player safety

Discover how the NFL is using AWS to bring speed and scale to its player health and safety initaitives by developing its "Digital Athlete."

Watch the video »

Peloton logo

How Peloton relies on the scalability of AWS

See how Peloton relies on AWS to meet its requirements of high elasticity, low latency, and real-time processing to deliver cusomizable rider data to its community.

Watch the presentation »

Orangetheory thumbnail
Orangetheory logo

Orangetheory Fitness provides live virtual classes to keep people inspired and moving

Orangetheory Fitness, a health and fitness company, leveraged AWS to build and deliver at-home experiences at scale.

Read the blog »

Intel thumbnail
Intel logo

3DAT: New technology for athletic training and live insights

Intel's 3D Athlete Tracking (3DAT) technology, running on AWS' scalable architecture, is revolutionining how we train, coach, and scout athletes worldwide.

Watch the presentation »

Sportable thumbnail
Sportable logo

With distributed edge computing, Sportable can deliver game-changing insights for rugby in real time

Sportable’s proprietary technology, Match Tracker, is at the forefront of a data revolution in contact sports such as rugby. Using wearable and ball-embedded technology, it provides real-time insights into all aspects of the game.

Read the article »

Fueling the future of sports

How the NFL is using data to change the game—on the field, in the stands, and in your home

NFL stadium

Apply performance analytics to transform the game experience

With AWS, sports organizations can enhance their performance data, athlete, competition, officiating, and consumer fitness technology workloads.

Build, train, and deploy machine learning (ML) models for any use case with fully managed infrastructure, tools, and workflows
Easily collect, process, and analyze video and data streams in real time
Fastest, easiest, and most widely used cloud data warehouse
Object storage built to retrieve any amount of data from anywhere.
The most popular cloud-native, serverless BI service

Innovate with key industry partners

Discover offerings from an expansive network of industry-leading AWS Partners specializing in performance analytics. 

Kinexon logo

KINEXON is a global technology leader that provides performance and analytics solutions for sports teams and leagues.

Learn more »

Sportable logo

Sportable is a sports data company that changes the game for teams and audiences.

Learn more »


See related presentations, articles, customer success stories, blogs, and more.

Featured resource: This is My Architecture

Going for gold at the Olympics with machine learning

Join builder, Gerardo Estaba, on this special episode of This is My Architecture as he explores how Swimming Australia uses machine learning on AWS to assist swimming coaches with their relay order decisions.

Swimming Australia: Going for gold at the Olympics with machine learning
Orangetheory thumbnail

Taking a data-driven approach to improving health and wellness

In this special edition of This is My Architecture, join builder Liz Dennett as she explores how Orangetheory has been able to scale its studio-based workouts and signature IoT hardware to create customized metrics to inspire and empower members.

Watch the episode »

NFL thumbnail

Using machine learning to improve player safety in the NFL

In this session, learn how the NFL is working with AWS to develop a machine learning system that combines player tracking data with video footage to detect helmet impacts and associate them with the correct player.

Watch the video »

Get started

The world's leading sports organizations are already using AWS. Contact our experts to start your own journey to the AWS Cloud.