Solution Provider Private Offers (SPPO) and ISV Program with AWS Marketplace
Scale your channel business with AWS Marketplace
Benefits
Customers
Customers benefit from easy access to Private Offers, streamlined procurement, ease of deployment, and consolidated invoicing through their existing AWS Solution Provider relationship.
AWS Solution Providers
AWS Solution Providers benefit from pre-negotiated ISV discounts and a simplified resell model that enables them to serve their customers and grow their business.
ISVs
ISVs benefit from AWS Solution Providers extending Private Offers of ISV solutions to select or all customers at once, driving awareness of ISV solutions through targeted campaigns, and enabling quick closing of opportunities.
How it works
APN ISV Accelerate program partners with AWS Marketplace public paid listings provide a pre-negotiated discount on their participating products to all qualified AWS Solution Providers enrolled in the SPPO Program. These Solution Providers can then create Private Offers on their managed payer accounts, extending offers to select or all of their customers’ linked accounts leveraging the automated tools available through AWS Marketplace. The AWS Solution Provider owns and maintains contractual and financial relationship from start to finish. AWS manages the disbursement to the ISV, with no additional purchase orders or invoicing required.
Eligibility requirements
AWS Solutions Provider Eligibility
- Confirmed in the AWS Solution Provider Program (SP)
- Registered as a Seller/Reseller in AWS Marketplace to conduct paid offerings
ISV Partner Eligibility
- Confirmed in the APN ISV Accelerate program
- Have public paid listings on AWS Marketplace
- Agree to extend a recurring discount authorization to all current and future AWS Solution Providers enrolled in SPPO
How is SPPO different from the CPPO Program?
Solution Provider Private Offers (SPPO) and Consulting Partner Private Offers (CPPO) are both part of the current AWS Marketplace Channel Programs, allowing Consulting Partners to offer software solutions to their AWS customers. Leveraging our Channel Programs helps Consulting Partners expand reach, accelerate deal closure, optimize costs, and extend value during the engagement process.
SPPO Program
SPPO is built on top of the CPPO feature, designed as a scalable solution through a standardized pricing authorization program – only open to APN Accelerate ISVs and AWS Solution Providers (SPs). SPPO offers a speed to price to scale quickly across a large customer base.
- Available to ISVs in the APN ISV Accelerate Program
- Standardized ISV price structure
- Designed to scale; choose eligible product IDs to offer to all enrolled SPs
- Optimized exclusively for AWS Solution Providers who manage many linked accounts
- ISVs must have public paid listings on AWS Marketplace
CPPO Program
CPPO is a highly customizable feature that can drill down to the Partner, Opportunity, or Product level – open to all ISVs and authorized Consulting Partners. CPPO engagements typically consist of direct ISV engagement on each opportunity.
- Available to all ISVs
- Negotiate variable ISV price structure
- Customization per Partner, Opportunity, or Product
- Available for all APN tiers and partner types, including traditional resellers
- ISVs can have Private or Public listings
Partners
Successful, secure and scalable cloud transformations are built with Sophos complete SaaS security platform. Protect environments from ransomware, advanced threats, and stop active cyberattacks fast.
Barracuda enables you to deploy a comprehensive security architecture and a more seamless experience across your cloud and on-premises environments, providing enhanced security against cyberattacks and advanced threats.
Snyk enables over 2 million developers to build securely across the entire application lifecycle, from code and open source to containers and cloud infrastructure.
At $0.02 per compute hour, CIS provides 36 independently hardened AMIs that meet many compliance frameworks. CIS patches these OSs regularly and provides an assessment report to enable quick auditing.
Channel Programs Resources
Interested in learning more?
To learn more about AWS Marketplace SPPO Program contact your Partner Development Manager (PDM), or email the AWS Marketplace channel team ✉.