How to sell in AWS Marketplace

A guide for sellers to sell and grow their business in AWS Marketplace

AWS Marketplace makes it easy for ISVs to list products, expand customer reach, and enable customers to quickly buy and deploy their products.

Learn how to sell your products and services on AWS Marketplace, grow your business and more with this selling in AWS Marketplace guide. 

Why Independent Software Vendors (ISVs) choose AWS Marketplace

Streamlined procurement

Deliver software for customers to deploy in minutes, with features to drive simplified offers, metering, billing, collections, disbursements of payments, sellers can focus on marketing and selling software.

Accelerate and win more

ISVs see profound benefits of using AWS Marketplace including: 27% higher win rates, 40% faster sales cycles, and 80% richer deal sizes (Forrester TEI Study 2022).

Co-sell with AWS

AWS field teams are compensated on AWS Marketplace transactions, so ISVs have sales support to co-sell solutions. ISVs can also access data for their customers to understand the likelihood of a successful co-sell engagement.

Expand customer reach

AWS Marketplace has over 300,000 active AWS customers, listing and transacting on AWS Marketplace enables ISVs to meet customers where they are.

Contentsquare Scales AWS Marketplace Usage to Increase Enterprise Software Sales by 14x

We’re constantly meeting our customers where they are, and the support we receive from AWS along with these procurement efficiencies have empowered us to increase enterprise software sales in AWS Marketplace by 14-times year-over-year.”
Lucie Buisson

Chief Product Officer, Contentsquare

Get started on your journey

Get Started

Go-to-Market

Co-Sell

Scale