Sold by: LabraÂ
Deployed on AWS
Vendor Insights
Co-pilot to accelerate your Cloud Marketplace and Co-sell revenue. Automate your Cloud Sales with no engineering effort and our deep Salesforce and Hubspot CRM integrations.
Overview
Accelerate your revenue with cloud Marketplace and Co-sell
Labra provides end-to-end solutions and services to enable success on aws Marketplace and Co-sell with ACE.
IBM, GitLab, Proofpoint, Udemy, Trellix, Checkpoint, and Sysdig are among our customers who have chosen Labra to drive their success.
All-in-one enterprise-grade SaaS Platform for listing and managing Software and Professional Services on all Cloud Marketplaces and streamlining the entire Sales operations and Co-selling using built-in advanced automation.
(1) ACCELERATED LISTING PATH:- Get your Cloud Software (SaaS and Container), and Professional Services listed on Marketplaces within a few days, not in weeks, without technical integration.
(2) ADVANCE SALESFORCE and HUBSPOT INTEGRATION:- Labra CRM connectors are the most advanced integration app in the industry, automating your CRM activities to streamline marketplace and co-sell operations, putting them in co-pilot mode.
(3) TRANSACT WITH EASE:- Streamlined Private offer creation and management (Contract renewal, up/downgrades, extensions, etc.) for your end-customers and Channel partners instantly from Salesforce, Hubspot, and more.
(4) BUILT-IN CO-SELL:- Start and grow your Co-sell with Cloud hyperscalers by sharing opportunities and leads to strengthen your partnership. Automated bi-directional syncing enables prompt interaction with sales reps, accelerating deal wins.
(5) INSTANT NOTIFICATIONS:- Get notified instantly for Marketplace and Co-sell lifecycle events via Slack, Email, or MS team.
(6) REVENUE INSIGHT and REPORTING:- Gain a clear view of your business performance with our intuitive dashboard. Track progress and access insightful reports anytime, enabling your finance team to download and utilize the data as needed.
(7) ADVISORY SERVICE:- Elevate your Marketplace and Co-sell journey with our expert advisory service, backed by years of experience and proven success. Let us guide you through the complexities with confidence and ease.
For custom pricing, please get in touch with sales@labra.io for a private offer.
Highlights
- Accelerated listing (Container, SaaS, and Professional services) on the Marketplace in a few days without any engineering effort. Manage all Marketplace operations (private offers, CPPOs, Renewals - ABO and FDA, Metering, etc.) effortlessly.
- Most advanced CRM integration in the industry with Salesforce and Hubspot to automate Co-selling and related activities.
- Advisory service - Marketplace and Co-sell for Cloud Partnerships are our core strengths. With our years of expertise, we guide you through these complex processes, helping you achieve the same level of mastery. We also handle FTR/WAFR for you during your marketplace onboarding and make you Co-sell eligible.
Details
Sold by
Delivery method
Deployed on AWS
Unlock automation with AI agent solutions
Fast-track AI initiatives with agents, tools, and solutions from AWS Partners.
Features and programs
Trust Center
Access real-time vendor security and compliance information through their Trust Center powered by Drata. Review certifications and security standards before purchase.
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Skip the manual risk assessment. Get verified and regularly updated security info on this product with Vendor Insights.
Security credentials achieved
(1)
SOC2
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Platform fee | Includes 1 listing and up to 300 Opportunities | $30,750.00 |
Labra CRM automation app | Create Private offers/CPPO directly from CRM. | $18,000.00 |
Additional Listing | For every additional listing on the same cloud | $11,250.00 |
Dimension | Cost/unit |
|---|---|
More than 300 opportunities per month | $10.00 |
Vendor refund policy
Contact support for refund information
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By WorkSpan
By CloudSmart
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Cloud Marketplace Integration
Advanced CRM connectors for Salesforce and Hubspot with bi-directional synchronization capabilities
Marketplace Listing Automation
Rapid onboarding process for software and professional services with minimal technical integration requirements
Co-sell Opportunity Management
Automated opportunity sharing and lead tracking with cloud hyperscaler platforms
Sales Lifecycle Notifications
Real-time event notifications through multiple communication channels including Slack, Email, and Microsoft Teams
Performance Analytics
Comprehensive dashboard with intuitive reporting and insights for tracking business performance and revenue metrics
CRM Integration
Bi-directional synchronization between CRM platforms and AWS ACE with automated opportunity creation and real-time data updates
Performance Analytics
Real-time KPI reporting and visualization dashboards tracking deal velocity, pipeline health, and revenue trends
Data Security
Configurable security policies with granular access controls for shared data management
Marketplace Listing Management
Expert support for launching product types on AWS Marketplace with streamlined listing complexities
Co-Sell Automation
Automated workflows for opportunity sharing, referral tracking, and partner-sourced revenue management
Sales Analytics
AI-powered sales forecasting with comprehensive visualization of customer subscriptions and marketplace metrics
CRM Integration
Seamless embedding of dashboards in Salesforce, HubSpot, and custom CRM platforms
Partner Collaboration
Support for public, private, channel partner private, and distributor marketplace offerings
GTM Acceleration
Automated private offer generation and delivery with buyer engagement capabilities
Technical Review Support
Provides advisory services for AWS Well-Architected Framework Review and Foundational Technical Review preparation
Validated by AWS Marketplace
FedRAMP
GDPR
HIPAA
ISO/IEC 27001
PCI DSS
SOC 2 Type 2
-
-
-
-
-
No security profile
No security profile
Standard contract
No
Customer reviews
0 ratings
0 AWS reviews
|
18 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Computer Software
Your AWS GTM strategy needs Labra
Reviewed on Aug 12, 2025
Review provided by G2
What do you like best about the product?
Labra keeps us automatically aligned with AWS team and field sellers. They understand AWS GTM motions inside and out, and both their team and product are easy to work with .
It's simple to stay compliant with the latest AWS policies, Marketplace rules, and co-sell requirements. Labra offers plenty of bult-in automation and a central dashboard that brings everything together across co-sell, CPPO and Marketplace
If you're in a mature stage of your Cloud GTM journey and looking to consolidate and scale efficiently, we highly recommend Labra.
It's simple to stay compliant with the latest AWS policies, Marketplace rules, and co-sell requirements. Labra offers plenty of bult-in automation and a central dashboard that brings everything together across co-sell, CPPO and Marketplace
If you're in a mature stage of your Cloud GTM journey and looking to consolidate and scale efficiently, we highly recommend Labra.
What do you dislike about the product?
Labra works like a charm, even at scale. Feels like we still haven't pushed it to its limits.
What problems is the product solving and how is that benefiting you?
Labra helps us improve visibility and traction within our AWS partnership.
Their automation and centralized dashboard make managing AWS GTM simple and effective.
Their automation and centralized dashboard make managing AWS GTM simple and effective.
Non-Profit Organization Management
A co-sell multiplier for AWS-aligned sales teams
Reviewed on Aug 11, 2025
Review provided by G2
What do you like best about the product?
Since we set up Labra six months ago, our team has more than doubled the volume of opportunities and leads shared with AWS. We’ve achieved that with less manual effort, which has delivered clear ROI for us.
The automation built into their Salesforce app is a game-changer. Features like propensity scores help our reps focus on the right accounts based on co-sell potential.
What really stands out is that Labra’s team understands Cloud GTM, not just the tech behind it. They’ve helped us unlock real value from our AWS co-sell strategy, and I’m confident they can do the same for others too.
The automation built into their Salesforce app is a game-changer. Features like propensity scores help our reps focus on the right accounts based on co-sell potential.
What really stands out is that Labra’s team understands Cloud GTM, not just the tech behind it. They’ve helped us unlock real value from our AWS co-sell strategy, and I’m confident they can do the same for others too.
What do you dislike about the product?
The initial CRM integration and field mapping require someone familiar with co-sell workflows. But once it’s set up, the system basically runs on autopilot.
What problems is the product solving and how is that benefiting you?
We chose Labra for their ability to accelerate our pipeline and reduce the overhead of managing co-sell motions. Today, we’re more tightly aligned with AWS and doing it at scale.
Labra has delivered on that and more. We’re excited to keep growing our cloud co-sell motion with them.
Labra has delivered on that and more. We’re excited to keep growing our cloud co-sell motion with them.
Computer Software
Labra delivers scalable cloud revenue results without the complexity
Reviewed on Aug 05, 2025
Review provided by G2
What do you like best about the product?
Their products work even better than advertised, and the team is excellent at helping us with resolutions. Thanks to Labra, we’ve been able to integrate Marketplace, Co-sell, and Reseller operations, all into our CRM!
Sharing opportunities and offers in the thousands has been made super easy and streamlined with Labra’s CRM integration and automated workflows. We’ve seen our deal velocity increase, been able to minimize manual effort, and close bigger deals.
Labra’s CRM app is intuitive to use for our team. The onboarding experience was easy, and the process of updating opportunities is smooth.
Sharing opportunities and offers in the thousands has been made super easy and streamlined with Labra’s CRM integration and automated workflows. We’ve seen our deal velocity increase, been able to minimize manual effort, and close bigger deals.
Labra’s CRM app is intuitive to use for our team. The onboarding experience was easy, and the process of updating opportunities is smooth.
What do you dislike about the product?
There’s nothing that I dislike about Labra.
What problems is the product solving and how is that benefiting you?
We chose Labra for their seamless integrations and secure platform. Over the years, they’ve been innovating strongly, pushing boundaries, and building newer capabilities that hugely benefit complex enterprise use cases like ours.
TJ B.
Reliable platform for Cloud Co-selling and Marketplace.
Reviewed on Jul 10, 2025
Review provided by G2
What do you like best about the product?
We have been using Labra’s Salesforce CRM Application for over two years now, and it provides exactly what we want the way we want it. Our teams can manage the complete Cloud Co-sell process without ever having to leave our Salesforce CRM, and it saves us plenty of time. Their support team is truly an asset to have by our side; they've helped us reshape our Cloud business and boost revenue with ease.
What do you dislike about the product?
None, but the speed with which they bring new capabilities, sometimes we need to catch up with them. It is a good problem to have, though.
What problems is the product solving and how is that benefiting you?
Labra saves our team several hours each week through automation and has helped us save on training costs. We’ve seen better engagement with Cloud hyperscalers' sales reps than ever before, resulting in revenue growth, all thanks to Labra.
Han K.
Sales driven Cloud GTM platform
Reviewed on Jul 08, 2025
Review provided by G2
What do you like best about the product?
What I appreciate most about Labra is its ability to simplify and accelerate the entire Cloud Go-To-Market (GTM) process. The platform provides seamless integration with hyperscaler marketplaces like AWS and Azure, which significantly reduces the friction in listing, co-selling, and transacting cloud solutions. Labra's intuitive UI, automation of complex backend processes, and built-in visibility into sales pipelines make it an indispensable tool for both sales and operations teams. It’s not just a GTM platform, it’s a strategic enabler for scaling cloud revenue with precision and speed. Love the platform!!
What do you dislike about the product?
While Labra delivers significant value in simplifying Cloud GTM motions, there are a few areas where continued enhancements would make the experience even stronger. That said, the team has been highly responsive to feedback, and it’s clear that the platform is evolving rapidly based on user input.
What problems is the product solving and how is that benefiting you?
Labra is addressing one of the most complex challenges in cloud commerce: streamlining the Go-To-Market process across hyperscaler marketplaces like AWS and Azure. Traditionally, listing products, managing co-sell motions, and tracking pipeline progress with cloud providers required significant manual effort, lacked visibility, and created operational bottlenecks. Labra solves this by automating marketplace listings, simplifying co-sell collaboration, and providing a unified view of cloud revenue opportunities. This has directly benefited us by accelerating deal velocity, improving alignment with cloud partners, and enabling our teams to focus more on strategic growth rather than administrative tasks.