Unify the Shopping Experience with AWS

Consumer shopping behaviors and spending habits are constantly changing. AWS offers technologies to help CPG companies unify sales channels to ensure consumers find the products they want, when and where they want to buy them.

Overview

Heineken Taps the Cloud to Become Best-Connected Brewer

Dutch brewing company Heineken is innovating digital solutions, and at scale, to meet evolving customer needs and be the best-connected brewer with the help of AWS.

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Make omnichannel commerce a reality

Create a unified commerce experience so consumers can seamlessly move between your digital channels and physical stores. With AWS, you can focus on enhancing your omnichannel experience and improving collaboration with retailers to maximize revenue growth—not on maintaining your IT infrastructure to make it happen.

Benefits

Digital commerce is notoriously volatile. With AWS, CPG companies can tap into flexible, elastic cloud services that easily scale up or down depending on demand, so you only pay for what you use. You now have a cost-effective platform that supports all digital channels and responds rapidly to spikes in traffic to ensure a great consumer experience.
Evolving technologies and consumer preferences are rapidly transforming digital commerce. AWS gives you the ability to experiment with new ideas and quickly scale them to increase the effectiveness of your digital commerce initiatives. You can increase conversions and reach new shoppers with real-time streaming, AI, conversational commerce, personalization, and other capabilities across channels.
CPG companies need to improve collaboration efforts with retailers to enhance the shopping experience online and in stores. AWS provides solutions to improve joint planning, store planning, merchandising, and coordination to maximize sales and ensure on-time, in-full (OTIF) compliance.

Unify and enhance the shopping experience

With so many options for consumers to purchase products, AWS can help CPG companies break down the silos across different channels to improve shopper insights, enhance merchandising efforts with retailers, create better shopping experiences, and optimize support across the entire buying journey.

Featured solutions

Guidance for Amazon Seller and Vendor Central Data Producer

Develop efficient and secure applications that integrate with Amazon Seller and Vendor Central and gain valuable insights into Amazon Retail data, including product catalog updates, sales, shipments, and payments.

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VTEX Ecommerce Platform

VTEX provides a fully integrated, complete commerce solution with native marketplace and OMS capabilities delivered in a SaaS business model. Modern microservices based architecture and powerful business and developer tools allows VTEX to future proof customers businesses and free them from software updates.

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o9 Revenue Growth Management

The o9 Revenue Digital Brain enables faster and smarter decisions at scale in large CPGs, with an integrated data, analytics, and planning platform transforming marketing & commercial effectiveness, and decision-making at global enterprises for digital age speed and scale.

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Solutions by use case

Customer Experience Management

Extract meaningful information from touchpoints, across all channels, and transform the data into actionable insights.

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Direct to Consumer eCommerce

Migrate existing eCommerce systems to the cloud and take advantage of modern, cost-effective cloud services.

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Revenue Growth Management

Optimize and streamline traditionally manual processes with RGM solutions on AWS that focus on using artificial intelligence, analytics, and automation.

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