Programmatic Advertising

Scale and optimize real-time-bidding worldwide at low latency & low cost

Scale bidding and auctions across the cloud. Then use machine learning to optimize bid decision-making, analyze supply path, and improve ad serving with millisecond latency, agility and scalability at low cost. With AWS, data science teams can spend less time preparing data and more time experimenting with machine learning that drives new efficiencies for ad targeting, audience segmentation, real-time bidding, bid decision-making optimization, media yield management and fraud detection.

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Why AWS

Breadth and Depth

More capabilities for compute, serverless, networking, database and machine-learning than any other cloud provider—enabling more possibilities to optimize and run bidding, auctions, ad serving and other programmatic workloads in the cloud cost-efficiently at scale and low-latency.

Cost Leadership

Use Amazon EC2 Spot Instances, which allow customers to save up to 90% on On-Demand instances, and easily run containerized workloads with Docker and Kubernetes in the cloud to reduce costs on training and production workloads like identity resolution, auction-pricing, supply path optimization and bidding.

Business Agility

Launch cloud-based programmatic workloads in new regions in weeks—not months—and scale to meet global media demand anytime, anywhere. Focus data science teams on experimentation and optimization by reducing time on pre-processing and model training.

Customer Spotlight

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Quantcast

Quantcast reduced costs by 60% for its QCLearn machine learning system, and 25% less on Amazon EC2 Spot Instances for its real-time bidding solution.

“Amazon EC2 Spot Instances are helping us control costs and scale our systems to meet demand.”

- Leah Blank, Senior Systems Engineer, Quantcast

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Quantcast reduced costs by 60% for its QCLearn machine learning system, and 25% less on Amazon EC2 Spot Instances for its real-time bidding solution. “Amazon EC2 Spot Instances are helping us control costs and scale our systems to meet demand.”

Leah Blank, Senior Systems Engineer, Quantcast

Quantcast reduced costs by 60% for its QCLearn machine learning system, and 25% less on Amazon EC2 Spot Instances for its real-time bidding solution. “Amazon EC2 Spot Instances are helping us control costs and scale our systems to meet demand.”

Leah Blank, Senior Systems Engineer, Quantcast

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AdRoll

“Because we’re running on AWS, we’re able to focus 95 percent of our staff on new product development. AWS saves us time and money.”

- Valentino Volonghi, CTO, AdRoll

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Mobvista

“The stability, scalability, leading technology and rich product line of AWS cloud services and professional technical support services are the main reasons why we choose AWS."

- Huang Weijian, Co-founder , Mobvista

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Videos

Smaato on AWS (2:12)
Digital Advertising - Customer Learning & the Road Ahead (1:00:59)
1 Million bids in 100ms – using AWS to power your Real Time Bidder (49:37)
AdRoll Uses AWS to Serve 50 Billion Daily Ad Impressions (3:17)

Get started

Getting started with AWS is easy. You can set up an account with just a few clicks without any up-front or on-going commitment. Contact our experts and start your own AWS Cloud journey today.