Run ultra-low latency advertising workloads with unmatched cost-performance by leveraging the broadest selection of compute capabilities and fastest processors in the cloud.

How four leading businesses optimized real-time advertising performance

Achieving optimal price performance and accelerating innovation with real-time advertising on AWS

The surge in media usage and growth of streaming video continues to push the boundaries of performance for advertising platforms executing millions of ad transactions per second.
AWS is the cloud standard for advertising platforms that buy, serve, and measure trillions of ads per day at single-digit millisecond latency, offering AWS and partner solutions along with the broadest selection of compute capabilities to help companies improve performance and optimize costs.
The Trade Desk Processes 30M Items per Second on AWS for Real-time Advertising (:54)



AWS offers more sizes and types of compute instances and the fastest processors in the cloud to help customers to choose the most cost-effective and performant instance types for high-scale, real-time workloads. Partner solutions from industry leaders such as Aerospike running on AWS Graviton-based instances can deliver tens of millions of transactions per second with up to 60% improvements in price-performance potential.


Expand into new markets, improve development velocity, and migrate networking-intensive, high-throughput workloads to the cloud more quickly with purpose-built solutions that enable cost-optimization and reduce heavy lifting through cloud-native architectures and services such as Amazon EC2 Auto Scaling and Spot Fleets.


With AWS, advertising platforms accelerate revenue growth through the broadest set of cloud partner opportunities—including greater flexibility and agility to share, enrich, and activate audiences with media partners on the most widely adopted cloud.

Advertising Platform use cases and solutions

Explore solutions by use case

Real-Time Advertising

Real-Time Advertising solutions provide best practices and reference implementations that accelerate development of cloud-native architectures, reduce network latency, and improve price-performance per billion requests.

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Aerospike on AWS for Ad Tech

Run real-time advertising workloads cost-effectively at petabyte scale and ultra-low latency with Aerospike on AWS.

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Guidance for AdTech Private Network on AWS

This Guidance enables supply-side and demand-side platforms to optimize data transfer cost and improve security.

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Real-Time Analytics with Spark Streaming

Data-processing architecture that supports Apache Spark Streaming applications.

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Get started with select AWS services

AWS Graviton processors are designed by AWS to deliver the best price performance for your cloud workloads running in Amazon EC2.
Amazon EC2 Spot Instances let you take advantage of unused EC2 capacity in the AWS Cloud.
Amazon EC2 Auto Scaling helps you maintain application availability and allows you to automatically add or remove EC2 instances according to conditions you define.
AWS Entity Resolutions is an easy-to-configure, ML-powered entity resolution service that helps companies easily match, link, and enhance related records across applications, channels, and data stores.

Leading advertising platforms on AWS

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Tapjoy Uses Amazon SageMaker for Programmatic Mediation in Near Real-Time Advertising

Tapjoy used Amazon SageMaker as an end-to-end solution to build, train, and deploy machine learning for near real-time advertising, implementing five single-model and four multi-model endpoints for low-latency inferencing in production.

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Tapjoy uses Amazon SageMaker to Deploy ML Models in Days Instead of Months

BrightLine Reduces Costs by over 70% Using AWS Services

By migrating its infrastructure to AWS, BrightLine boosted customer satisfaction, improved cost transparency, and reduced its monthly costs by over 70 percent compared to its previous cloud provider.

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Integral Ad Science Goes All In on AWS to Scale Ad Verification Globally

A global leader in digital ad verification, Integral Ad Science migrated from physical data centers to AWS, optimizing time; reducing costs by 12 percent; and improving agility, scalability, and security.

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AppsFlyer logo

AppsFlyer Runs Near-Real-Time, Ultra-Low Latency, High-Throughput Workloads at Scale

AppsFlyer is running high-throughput advertising workloads in the cloud using Amazon EKS, reducing latency by 30–90 percent.

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Innovate with key industry partners

Accelerate deployments and reduce heavy lifting with AWS Partners for Ad Platforms.


See related trainings, briefs, videos and much more.

Featured resource

Running ultra-high throughput ad tech workloads on Aerospike

See how The Trade Desk implements Aerospike on AWS to support millions of queries per second at the edge for real-time bidding and peak loads of 20 million writes per second.

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Case Study

AppsFlyer Prevents Mobile Ad Fraud through Cost-Effective Processing of 100B Events per Day

AppsFlyer uses AWS compute, including Amazon EC2 Spot Instances, to process 100 billion daily events and save its customers $8.1 million every day.

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Leadership session: Digital marketing and ad technology

Industry leaders share stories about how they used AWS to enable breakthroughs in areas such as customer data collection, identity resolution, audience targeting, and more.

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Get started

Leading companies in Advertising and Marketing are already using AWS. Contact our experts and start your own AWS Cloud journey today.