Advertising & Marketing: Solution In Focus
Win, retain, and grow customers in a digital-centric world
Organizations worldwide are modernizing customer engagement by customizing each interaction, while reaching more customers and better understanding the complete digital journey. Marketing, advertising, operations, and IT teams leverage AWS Marketplace – a curated digital catalog that makes it easy to procure end-to-end advertising technology (AdTech) and marketing technology (Martech) solutions. This page is designed to help you evaluate solutions to your top daily challenges, from designing excellent customer experiences to leveraging consumer data to monetizing the user journey.
Hear from respected industry experts and AWS technology partners
Chapter 1: Digital Customer Experience
Chapter 2: Customer Data Platforms
Chapter 3: Customer Engagement
Chapter 4: Marketing Analytics & Intelligence
Chapter 5: Advertising Technology Solutions
The state of advertising and marketing technology modernization
Review the results from a Forrester conducted survey of respondents with responsibility for advertising and marketing technology strategy and procurement at their organizations.
Ben Tepfer
James Meyers
James Meyers is a Product Strategy Director at ActionIQ with extensive experience at a leading research firm where he previously studied and advised organizations on customer data platforms (CDPs) and data-driven marketing. James’s unique expertise in data management solutions derives from building and operating a homemade CDP at Lowe’s Home Improvement in addition to implementing an MDM solution there, among other feats.
Jason Breed
Jason has built his career in the marketing and technology space and is currently responsible for establishing, growing and maintaining a competitive, world-class partner program for Crownpeak - an enterprise CMS - across all product categories, worldwide. Prior to Crownpeak, he led new growth pillars for both IBM and Accenture – building skills, channels and new consulting models that transformed businesses.
Jonathan Barouch
Kevin Chochrane
Kevin Cochrane is SVP, Product Marketing at Acquia. Kevin has been a leader in the CMS industry since its inception, leading marketing teams at Interwoven, Alfresco, Adobe, Bloomreach and most recently, SAP. He is excited to continue driving innovation in the digital experience space. Kevin studied international relations at Stanford University.
Lisa Box
As Senior Vice President and General Manager, Enterprise, Lisa Box leads WP Engine's efforts for Enterprise agencies, brands and partners such as R/GA, Microsoft, and Omnicom. Her teams focus on delivering the best customer and technical success, white glove onboarding, and enablement while fostering our growth, and marketing and sales strategy.
Marina Klusas
Marina Klusas is SVP of Global Partnerships and Alliances at Amperity, the leading customer data platform (CDP) for enterprise consumer brands. In this role, Marina designed and is currently advancing Amperity’s global ecosystem of Cloud partners, ISV tech partners, System Integrators, and Strategy Consulting firms across high-growth markets to accelerate business impact for customer-centric brands and transform siloed customer data into world-class customer experiences.
Martin Salle
Matthew Gray
Michelle Lerner
Miling Pansare
Milind Pansare is VP of Product Marketing at Cloudinary. Milind has a background in computer science, and has led marketing, alliances, and engineering teams at startups and larger tech companies in silicon valley for 30 years. When not immersed in tech, he tends to his vineyard, studies wine making, and prays for snow.
Nathan Smith
Scot Gillespie
Scot Gillespie is the Chief Technology Officer and General Manager of Arc XP, a cloud-native digital experience platform. Under Gillespie’s leadership, Arc XP has grown exponentially evolving from a headless CMS to a feature-rich digital experience platform that supports the content, commerce and digital experiences needs of enterprise companies, retail brands and media and entertainment organizations around the world.
John Hollands
John is the Vice President of Business Development at Zeta Global.
John Baudino
John Baudino serves as Group Vice President of Digital Data and Indirect Sales for Acxiom Marketing Solutions. In this role, John leads a team focused on developing relationships with digital publishers, platforms, agencies and traditional resellers to demonstrate the value data has on their businesses and the clients they serve.
Mike Marzano
Michael is an alliance and partnerships professional with over 15 years of combined account management, business development and partnerships experience within SaaS, Martech and Technology Solutions.
Allison Windon
Allison is a marketing, sales, and go-to-market executive with deep experience in SaaS and Financial Services sectors. She is a trusted advisor and sparring partner with experience evaluating and executing mergers and acquisitions, international expansion, and launch of new businesses. Allison is passionate about building new functions and solving complex problems.
David McCarthy
David is responsible for Sprinklr’s advertising pre-sales strategy for Europe, the Middle East, and Africa.
Adena DeMonte
Adena is a seasoned marketing leader dedicated to helping organizations improve operational efficiencies and increase the value of all business spend.
Lans Crauer
Lans is a versed leader dedicated to CX Innovation and Analytics to improve organizations through digital transformation and process improvement. As an operations specialist, he is skilled at leading and mentoring people and improving processes, and has wide-ranging industry experience—from Retail and Medical to IT and SEO.
Nathan Loveless
Previously Director of Business Strategy and Development at Goodway Group, VP Sales Strategy and Operations and RVP of Sales at Lytics, and VP of Marketing and Business Development at Kryptiq (Acquired by Surescripts).
Aaron Verstraete
Aaron Verstraete is a Head of Strategy and Partnerships at unitQ.
Zac Fuld
With a deep technical and go-to-market background within data infrastructure, analytics, and mar-tech, Zac Fuld now runs all things partner acquisition, development and management, partner/alliance strategy, partner operations, and partner marketing.
Nick Ippel
Nick is a 15+ year Southeast Asia startup and B2B SaaS veteran with experience in building, growing and managing regional (sales and partnerships) teams.
Sunil Rao
Sunil bring over 13 years of experience in advanced analytics, marketing technology, and CRM. He is an expert in digital data and audience platforms and leverages his deep expertise in quantitative methods to apply them in today’s digital world. He currently leads Merkle’s Audience Science & Management practice where he helps clients deliver a superior customer experience and drive ROI through the application of first-party data, advanced analytics, and state of the art marketing technology platforms. Sunil also leads the creation of unique and integrated solutions across Merkle’s proprietary identity and data platform, Merkury, and leading marketing technology providers. He has led analytics engagements across industry verticals for a variety of clients including AT&T, Universal Orlando, Citizens Bank, American Express, Abercrombie & Fitch, Sony, Aviva Insurance, and many others.
Chelsea Wadsworth
Chelsea Wadsworth is the Director for Cloud Alliances at LiveRamp. She is responsible for evangelizing, developing, and executing successful cloud Product and GTM strategies with AWS.
Fabio DeBernardi
Fabio DeBernardi has dedicated the past 15 years of his career to business development for digital media, digital marketing and analytics and solutions. He focusses on developing channel and technology partnerships and loves what he does.
Why AWS Marketplace?
AWS Marketplace is a curated digital catalog that makes it easy to find, test, buy, and deploy the third-party software you want, with the simplified procurement and controls you need.
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