CHAPTER 2
Customer Data Platforms
Leverage data to inform more efficient marketing programs
Dive in and learn about the leading advertising & marketing technology solutions
Segment in Focus
How do you connect the dots between marketing, product, data and engineering teams? Hear from Tyler Vickers, Strategic Partner Engineer, on how Twilio Segment provides both technical and line-of-business decision makers with a unified view of customer data in order to accomplish company-wide goals.
ActionIQ in Focus
Are you prepared for the deprecation of 3rd party cookies? Tune in to James Meyers, Product Strategy Director, to learn how ActionIQ enables marketing teams to break down data siloes in order to leverage the full customer profile and orchestrate holistic and personalized customer journeys across all customer channels.
Tealium in Focus
Measuring return-on-investment for marketing and advertising expenditures is difficult to do across web, mobile, social and offline. Hear from Matt Gray, VP of Global Partnerships, to learn how Tealium drives quality growth and insights across the entire customer journey.
Amperity in Focus
How does a company increase customer retention and lifetime value while driving digital innovation across the organization? Tune in to Marina Klusas, SVP of Strategic Partnerships, to learn how Amperity empowers direct-to-consumer brands to modernize analytics and attribution capabilities in order to build a single view of customer data.
Zeta Global in Focus
Do you know consumers well enough to personalize their experiences—even if they’re not returning customers? Tune in to hear John Hollands, VP of Global Channel & Alliances, discuss how the Zeta Marketing Platform empowers enterprises to acquire, grow, and retain customers with highly individualized experiences driven by deep data-based insights.
Blueshift in Focus
The more you can connect your customer data and marketing teams, the more insights you can generate to drive meaningful 1:1 customer engagements. Hear Nathan Loveless, Vice President of Sales, Americas, share how the Blueshift customer data platform helps organizations deliver relevant, real-time experiences powered by artificial intelligence.
Why AWS Marketplace?
AWS Marketplace is a curated digital catalog that makes it easy to find, test, buy, and deploy the third-party software you want, with the simplified procurement and controls you need.
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