Advertising Technology Solutions

Strategically plan, optimize, and effectively manage your targeted digital advertising campaigns across channels

Show consumers what they want, when they want to see it

Targeting the right online consumers with the right content at the right time is key to growing your business. But how do you know which strategies are working and which are draining your marketing budget? The advertising technology (adtech) solutions here can help you leverage your data for insights that simplify the digital marketing process and maximize your ROI.

Solution in Focus: Chapter 5

Dive in and learn about the leading advertising technology solutions

Qualtrics in Focus

Module #1
Available on demand

Speaker: Allison Windon, Senior Vice President, Strategy, Qualtrics

How do you elevate customer experiences costs when you’re challenged by siloed data and technology that can’t deliver the multi-channel experience customers expect? Hear from Allison Windon, Senior Vice President of Strategy, to learn how Qualtrics helps elevate customer experiences based on insights generated from customers’ real-time journeys.

LiveRamp in Focus

Module #2
Available on demand

Speaker: Chelsea Wadsworth, Director of Cloud Alliances, LiveRamp

Data collaboration is more critical than ever to marketers and advertisers, but it's also more difficult than ever. Hear from Chelsea Wadsworth, Director of Cloud Alliances, on how LiveRamp accelerates the speed, safety, and impact of data collaborations between all your teams.

Merkle in Focus

Module #3
Available on demand

Speaker: Sunil Rao, Senior VP of Analytics, Merkle

How do you deliver highly personalized customer experiences without third-party cookies and still complying with data privacy regulations? Hear from Sunil Rao, Senior VP of Analytics, on how Merkle helps brands transform using data, analytics, and technology to create meaningful, personalized customer experiences in a privacy-safe, compliant way.