TrueCar Case Study
TrueCar is a digital automotive marketplace that provides comprehensive pricing transparency about what other people paid for their cars while enabling consumers to engage with TrueCar Certified Dealers who are committed to providing a superior purchase experience. TrueCar, based in Santa Monica, California, operates its own branded site, and its nationwide network of more than 14,000 certified dealers also powers car-buying programs for some of the largest U.S. membership and service organizations, including USAA, AARP, American Express, AAA, and Sam's Club. More than half of all new car buyers engage with the TrueCar network during their purchasing process.
Instead of having to plan around a timeframe measured in months, we now use our AWS-powered Spacepods to spin up environments in as little as five minutes. This means we can innovate much more quickly.”
Chief Technology Officer, TrueCar
While experiencing rapid growth, TrueCar had to ensure that its technology infrastructure could adapt to changes in the business while continuing to deliver value for consumers, dealers, and partners. This meant, among other things, that it needed to be able to adjust capacity to handle seasonality in car buying, empower its software engineers to develop products rapidly, and enable data-driven decision making by everyone in the company—all while keeping costs under control.
“We were running many of our key applications in internal data centers, and the hardware in that environment wasn’t keeping pace with the business,” says Tommy McClung, chief technology officer for TrueCar. “Also, we have a relatively small operations team managing thousands of virtual servers in our data centers. That was getting more difficult to do as we enhanced our consumer-facing products, signed up more partners, brought more data sources online, and added more dealers to the network.”
Why Amazon Web Services
For TrueCar, moving to the cloud was the most obvious solution to its business challenges. “We continued to see more companies successfully migrating key applications to the cloud, and we knew it was the right time for us to do it,” McClung says. After evaluating several cloud providers, TrueCar made the choice to go all in on Amazon Web Services (AWS). “AWS is the category leader, and it had all the services we need to run our application and our company. The choice was very clear for us,” says McClung.
AWS introduced TrueCar to CorpInfo, a Premier AWS Partner Network (APN) Consulting Partner with multiple AWS Competencies, including the AWS Migration and AWS DevOps Competencies. “We needed outside experts to help us build the cloud platform we wanted, and CorpInfo was the right choice,” says McClung. CorpInfo worked with TrueCar to adopt the AWS services best suited to each major use case and workload.
TrueCar leverages AWS Direct Connect to bridge the gap between new application servers running in AWS and legacy services running in the data center. The used car-buying application is powered by Amazon Elastic Compute Cloud (Amazon EC2) instances, with automobile images stored in Amazon Simple Storage Service (Amazon S3) buckets and delivered to visitors with Amazon CloudFront.
TrueCar uses Amazon Kinesis Streams to collect and process log data, and Amazon Kinesis Firehose to load the log messages to S3 for permanent storage. TrueCar is migrating all of its business analytics and reporting to Amazon Redshift data warehouses.
The company also created internal development and test platform called “Spacepods.” These containers for self-service development are managed as Docker containers powered by Amazon EC2 Container Service (Amazon ECS), a scalable container-management service, and by Amazon Relational Database Service (Amazon RDS). TrueCar software engineers can create a pod to quickly provision full AWS environments for experimenting with new features. “A pod contains all of the AWS resources necessary to power the application a developer is working on, and it’s a replica of what’s in production,” says Giffin.
By migrating thousands of virtual machines from its data center to AWS, TrueCar hopes to minimize or eliminate the need to manage hardware. “Even though our operations team is small, we expect to keep pace with our growth by relying on AWS,” says McClung.
Its development and test environments also give engineers the flexibility to quickly test ideas. “We are no longer as limited by turnaround time for buying and setting up hardware,” says McClung. “Instead of having to plan around a timeframe measured in months, we now use our AWS-powered Spacepods to spin up environments in as little as five minutes. This means we can innovate much more quickly.”
The company’s flexible new development and test environments have also transformed the way operations engineers and application engineers work. “Previously, things were siloed. Our infrastructure team focused on the back end, and our application team focused on software,” says Giffin. “Using AWS, we now have an infrastructure-as-code approach that enables cross-functional collaboration.”
TrueCar is a digital automotive marketplace that provides comprehensive pricing transparency about what other people paid for their cars while enabling consumers to engage with TrueCar Certified Dealers who are committed to providing a superior purchase experience.
About the Partner - CorpInfo
AWS Services Used
Amazon Simple Storage Service (Amazon S3) is an object storage service that offers industry-leading scalability, data availability, security, and performance.
Amazon Elastic Compute Cloud (Amazon EC2) is a web service that provides secure, resizable compute capacity in the cloud.
Amazon CloudFront is a fast content delivery network (CDN) service that securely delivers data, videos, applications, and APIs to customers globally.
Amazon Kinesis makes it easy to collect, process, and analyze real-time, streaming data so you can get timely insights and react quickly to new information.
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