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Amazon Rekognition makes it easy to add image and video analysis to your applications. You just provide an image or video to the Rekognition API, and the service can identify the objects, people, text, scenes, and activities, as well as detect any inappropriate content. Amazon Rekognition also provides highly accurate facial analysis and facial recognition on images and video that you provide. You can detect, analyze, and compare faces for a wide variety of user verification, people counting, and public safety use cases.

Many AWS customers require a data storage and analytics solution that offers more agility and flexibility than traditional data management systems. A data lake is a new and increasingly popular way to store and analyze data because it allows companies to manage multiple data types from a wide variety of sources, and store this data, structured and unstructured, in a centralized repository.

Despite the hype, many organizations don’t realize they have a big data problem, or they simply don’t think of it in terms of big data. In general, an organization is likely to benefit from big data technologies when existing databases and applictions can no longer scale to support sudden increases in volume, variety, and velocity of data.

Failure to correctly address big data challenges can result in escalating costs, as well as reduced productivity and competitiveness. On the other hand, a sound big data strategy can help organizations reduce costs and gain operational efficiencies by migrating existing workloads to big data technologies, as well as deploying new applications to capitalize on new opportunities.

In cloud computing, hybrid cloud refers to the use of both on-premises resources in addition to public cloud resources. A hybrid cloud enables an organization to migrate applications and data to the cloud, extend their datacenter capacity, utilize new cloud-native capabilities, move applications closer to customers, and create a backup and disaster recovery solution with cost-effective high availability.

We know customers care deeply about privacy and data security. That’s why AWS gives customers ownership and control over their customer content by design through simple, but powerful tools that allow customers to determine where their customer content will be stored, secure their customer content in transit or at rest, and manage access to AWS services and resources. AWS GovCloud (US) is available to government customers, organizations in government-regulated industries, and other private entities that meet AWS GovCloud (US) requirements.