Amazon Connect Customer Profiles

Empower agents with the customer insights they need to deliver personalized customer service

Amazon Connect Customer Profiles provides customer service agents automated experiences with real-time access to up-to-date customer info to personalize each customer interaction. Simplify how you provide your contact center with customer information by automatically syncing data from disparate applications (e.g., CRMs) and databases across the enterprise into a unified profile and accurately surfacing the right profile by matching customer identifiers (e.g., phone number, email address) in real-time to improve automated IVR and agent experiences. With a complete view of relevant customer information in a single place, using generative AI to combine contact history information (e.g., transcripts, customer sentiment) with customer information (e.g., current product orders, mobile app interactions), your agents can provide more personalized customer service, addressing issues faster and improving CSAT.