Marketing Analytics & Intelligence

Get more out of your data and gain deeper insights

Deliver the experiences that customers want and expect

Customer experience is no longer a function of a business, but a primary driver in business growth. Marketing analytics and intelligence tools help measure the impact of your marketing efforts across channels and resources. The solutions explored here can help you collect, analyze, monetize, and optimize your data to improve your customer experiences and increase ROI.

Solution in Focus: Chapter 4

Dive in and learn about the leading marketing analytics & intelligence solutions

Module #1 - Amplitude in Focus

Available on demand

Speaker: Dan Stephen, Director of Partnerships, Amplitude

Without understanding a customer’s digital experiences, how do you truly know what they want from your business? Hear from Dan Stephen, Director of Partnerships, to learn how the Amplitude Digital Optimization System brings together an entirely new depth of customer understanding with the speed of action to optimize experiences in the moment.

Module #2 - Contentsquare in Focus

Available on demand

Speaker: Mike Marzano, Director, Global Cloud Alliances, Contentsquare

How can you humanize the digital world and deliver more customer happiness? Hear from Mike Marzano, Director, Global Cloud Alliances, as he discusses how the Contentsquare platform provides insight into customer behaviors, feelings, and intent, enabling businesses to build empathy and create lasting impact.

Module #3 - Heap in Focus

Available on demand

Speaker: Zac Fuld, Director of Strategic Partnerships, Heap

If your digital experience isn’t precisely right, users can struggle and drop off during their digital journeys. Hear from Zac Fuld, Director of Strategic Partnerships at Heap on how Heap can help you surface the blind spots in your customer’s journey so you can make the most impactful improvements to your digital product or website.

Module #4 - unitQ in Focus

Available on demand

Speaker: Aaron Verstraete, Head of Strategy and Partnerships, unitQ

When you have a data set of user feedback, are you able to quickly analyze it, share it across teams, and use it to improve product quality? Hear from Aaron Verstraete, Head of Strategy and Partnerships, on how unitQ helps guide your roadmap of where to continue solving issues for customers.

Module #5 - Adverity in Focus

Available on demand

Speaker: Fabio De Bernardi, VP of Business Development, Adverity

Market, sales, and eCommerce teams around the world struggle to turn siloed data into actionable insights that can lead to smarter, faster, and more impactful decisions. Hear from Fabio De Bernardi, VP of Business Development, on how Adverity enables businesses to make insights-driven decisions with more speed and ease than ever before, thanks to an advanced intelligent data and analytics platform.