Drive CPG IT and Digital Transformation

Improve decision-making and operational efficiency with unmatched cloud capabilities with AWS.

How Large CPG Companies Can Act with the Agility of a Start-Up

How can you use AI and ML to gain insights to uncover opportunities and overcome challenges in your CPG business?

Drive digital transformation to improve decision-making, reliability, and cost of ownership with unmatched cloud capabilities.
CPG companies need to improve the agility of their operations while driving down cost. AWS helps companies modernize infrastructure, embrace AI and ML to innovate new applications faster without placing your enterprise at risk. AWS allows you to focus on accelerating growth and winning with consumers every day—not on maintaining your IT infrastructure.


Reliable scale
AWS allows CPG companies to take advantage of the widest array of compute capabilities to optimize performance, innovate faster, and drive down operating costs of workloads. It also provides the reliability CPG companies need—with 7X fewer downtime hours than the next largest cloud provider.
Unmatched analytics
AWS combines the largest global infrastructure footprint, unmatched compute capabilities, and millisecond latency with the broadest analytics and ML capabilities in the cloud to connect data across the entire supply network to predict and react to opportunities and issues, increase manufacturing agility, improve supply chain resiliency, enhance customer collaboration, and create personalized connections with consumers.
Improve ERP performance
AWS is the platform of choice and innovation for 5000+ SAP customers and hundreds of partners. Whether you want to lift and shift ECC to reduce costs, migrate to SAP S/4HANA, or innovate with AWS services, you can count on AWS’s unmatched experience, infrastructure, and platform breadth to get more value out of your SAP investments.
AWS supports more security standards and compliance certifications than any other cloud provider, including PCI-DSS, HIPAA/HITECH, FedRAMP, GDPR, FIPS 140-2, and NIST 800-171, to satisfy compliance requirements for virtually every regulatory agency around the globe. All 117 AWS services that store customer data—such as highly sensitive point-of-sale information— can encrypt that data with Bring-Your-Own-Key (BYOK) and Hold-Your-Own-Key (HYOK) encryption from vetted AWS partners.

Improve decision-making and operational efficiencies

AWS provides unmatched cloud capabilities to help CPG companies drive digital transformation with the broadest, most flexible, and secure capabilities for data lakes, analytics, databases, and ML compared to any other cloud provider to create highly scalable, cost-efficient platforms.

Guidance for Carbon Accounting on AWS

Calculate carbon footprints, track Greenhouse gas (GHG) emitting activities, and identify carbon hotspots.

Learn more »

Guidance for CPG Data Products on AWS

Use a data mesh to break down data silos and scale data analytics capabilities.

Learn more »


With Snowflake, retailers have the power to create seamless customer experiences and personalization. Hundreds of leading retail and CPG brands, ranging from ecommerce companies to brick & mortar retailers worldwide, trust Snowflake to solve their data challenges and unlock business insights.

Learn more »

Solutions by use case

Carbon Tracking

Manage carbon accounting, reduce costs of goods sold, and facilitate increased transparency for regulators and customers.

Learn more »

Data Products

Deploy data and analytics capabilities to deliver measurable business value that aligns with strategic goals.

Learn more »

Data Lake

Simplify access to data and take advantage of machine learning opportunities that can ultimately help with near-real-time decision analytics.

Learn more »

AWS services

Secure and resizable compute capacity to support virtually any workload
Object storage built to retrieve any amount of data from anywhere
Machine learning for every data scientist and developer

Customer stories

We work with the industry’s leading consumer packaged goods (CPG) companies—innovators and pioneers—who expect more from their technology partners and know that great experiences speak louder than words. Learn more about the exciting ways CPG companies are leading their customer journeys with AWS.

Swire Coca-Cola logo

Swire Coca-Cola modernized its IT infrastructure with AWS

With a strategic goal of digital transformation, Swire Coca-Cola migrated all of its systems and on-premises data centers to the cloud for a more robust, flexible, scalable IT architecture.

Read the case study »
Coca-Cola employee
Wooden spoons with assortment of spices
Baba logo

Baba’s keeps its spices fresh with real-time data from SAP on AWS

Learn how Baba, the leading curry powder and spice brand in Malaysia, implemented SAP S/4HANA on AWS to scale its business processes. The company reduced order processing and deliveries by 50% and cut operations costs by 30%.

Read the case study »

People exercising in home gym
Echelon Fitness logo

Echelon Fitness implemented elastic scaling to meet online demand

This U.S.-based connected fitness device company wanted to optimize its IT infrastructure to keep pace with exponential growth. With automatic scaling groups through AWS Elastic Beanstalk, the company supported 1,000% YoY growth in 2020.

Read the case study »

Stock image of manufacturing plant

INVISTA built a data science culture on AWS

Find out how INVISTA pulls ordering patterns and other data from its SAP ERP system to create a closed-loop, fully automated stocking process for high-moving spare parts that has shown significant return on investment.

Read the case study »

Stock image of woman exercising yoga
lululemon athletica logo

lululemon athletica innovates new services on AWS

After struggling to roll out new digital services in a co-located IT environment, lululemon chose AWS Cloud services for its development, test, and production environments. Now, the company can stand-up new development environments in minutes instead of days.

Read the case study »

Bring all of your industrial data together in one place with data lakes.

Innovate with key CPG industry partners

Discover purpose-built solutions and services from an expansive network of industry-leading AWS partners enabling rapid digital transformation.

Snowflake logo

Take advantage of Snowflake’s Data Cloud to seamlessly and cost-effectively create real-time, personalized customer experiences.

Learn more »

Databricks logo

Databricks Lakehouse Platform on AWS helps CPG companies unify all data sources into a simple, open, and collaborative foundation of your lakehouse.

Learn more »

Pillir logo

Pillir is a low-code/no-code, cloud-native platform that enables brands to develop mission-critical apps 20 times faster than traditional methods, leveraging the power of SAP’s digital core from any device, with or without connectivity.

Learn more »

Magnitude logo

Gain insight, intelligence, and visibility into your SAP or Oracle-powered supply chain. Magnitude provides solutions for end-to-end supply chain process insights and automation.

Learn more »

Palantir logo

Palantir Foundry is a platform that reimagines how people use data by removing the barriers between back-end data management and front-end data analysis.

Learn more »

BMC logo

BMC offers a comprehensive set of solutions for the management of dynamic, cloud-based applications and the monitoring and provisioning of AWS infrastructure.

Learn more »

AWS CPG Service Partners

Our network of AWS Service Partners offers strategy and deployment services to CPG brands to help accelerate their digital transformation and innovation journey.

Deloitte logo

AWS and Deloitte empower CPG companies to transform their business, innovate faster, and grow ahead of the curve by combining cloud technologies with deep experience.

Learn more »

Cognizant logo

Cognizant helps CPG companies build robust, secure digital platforms on AWS to accelerate innovation, improve customer experience, scale business services, and increase agility.

Learn more »

Infosys logo

Infosys is a global and managed service AWS Partner that ensures customers receive the right expertise and tools for migration, transformation, and management of workloads in the cloud.

Learn more »

Slalom logo

Slalom, a modern consulting firm focused on strategy, technology, and business transformation, offers a Consumer Insights framework that allows CPG companies to convert online data to actionable insights.

Learn more »

AWS Marketplace

CPG solutions from AWS Partners are also available on AWS Marketplace, a digital catalog of third-party software, services, and data that makes it easy to find, buy, deploy, and manage software on AWS.
Snowflake logo

Snowflake delivers the Data Cloud, a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance.

Snowflake on AWS Marketplace »

Databricks logo

Accelerate innovation by unifying data science, engineering, and business, with the Databricks Unified Analytics Platform, from the original creators of Apache Spark™.

Databricks on AWS Marketplace »

Pillir logo

Pillir enables business modernization at speed and scale, allowing companies to shift technology resources from maintenance to innovation.

Pillir on AWS Marketplace »

Magnitude logo

Magnitude Process Runner turns Microsoft Excel into your data management cockpit for SAP with no-code transaction automation and powerful data management.

Magnitude on AWS Marketplace »


See related technical guides, solution briefs, blogs, and much more.


Drive new business value from your existing SAP investments

A guide to modernizing with SAP ECC-based systems on AWS.

SAP ebook thumnbnail
Stock image of abstract data architecture

How to create a modern CPG data architecture with data mesh

Learn how to manage data at scale and find out why CPG companies should consider a new approach to data management with a data mesh.

Read the blog »

RISE with SAP solution brief thumbnail
Solution brief

RISE with SAP on Amazon Web Services

Accelerate your ERP transformation while reducing the cost and complexity of maintenance with RISE with SAP on AWS.

Download the solution brief »

Stock image of cloud graphic

Secure your CPG data in the cloud

Collecting, maintaining, and securing first-party consumer information is vital to successfully launching a DTC sales model. Learn how to keep your data secure.

Read the blog »

Graphic of SAP on AWS

SAP on AWS: Build for availability and reliability

With over 5,000 SAP customers on AWS, AWS has become a platform for innovation for SAP workloads. Learn how AWS helps customers build robust, reliable, and scalable SAP systems across the world.

Read the blog »

Get started

AWS can support your CPG business transformation.