AWS Countdown

Optimize your business-critical events, product launches, migrations, and modernizations on AWS

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Why AWS Countdown?

Plan and execute successful events with AWS Countdown, a service designed for a broad range of cloud use cases, including migrations, modernizations, product launches, streaming, and go-live events. AWS Countdown helps you throughout the project lifecycle to assess operational readiness, identify and mitigate risks, and plan capacity, using proven playbooks developed by AWS experts.

AWS Countdown Premium tier provides critical support across all phases of your cloud projects from design to post launch retrospectives. It offers designated engineers selected from a team of AWS experts who provide proactive guidance and troubleshooting. Designated engineers get involved from project inception to ensure continuity, provide access to subject matter experts, and leverage support tools for faster issue resolution. They participate in critical events calls, e.g. for sales events or migration cutovers, to provide rapid issue resolution. AWS Countdown Premium helps you increase your infrastructure investment return by accelerating migrations and modernizations, and enabling you to deliver high impact go-live events and achieve your business goals.

AWS Countdown replaces AWS Support’s Infrastructure Event Management (IEM) service, and is included with Enterprise Support. Enterprise On-Ramp customers receive one (1) Countdown engagement each year at no cost. AWS Countdown Premium is available for Business Support, Enterprise On-Ramp, and Enterprise Support customers as a monthly subscription for an additional fee.  

Benefits of AWS Countdown

Streamline planning, execution, and tracking with access to proven artifacts, runbooks, and decision templates.

Leverage AWS prescriptive guidance across the journey that is specific to your desired outcomes.

Engage with designated specialist engineers to receive context-specific guidance and troubleshooting (Premium Tier).

Easy monthly subscription with no term commitments (Premium Tier).

Use Cases


Migrate with confidence with the help of a designated engineer who can provide context awareness and help you resolve issues, even when it requires additional help from service teams. Leverage cloud migration services for a smooth transition.


Leverage AWS prescriptive guidance and best practices for deployment, DevOps, security audits, and automation.

Live Streaming

Stream events with support from AWS experts and designated specialist engineers to ensure that your infrastructure scales effectively to manage rapid traffic increase.

Product launches and upgrades

Prepare for high visibility product launches with AWS experts to ensure your infrastructure is ready to manage customer traffic.