Customer Data Platforms
Create connected, relevant experiences for consumers while meeting demands to secure data and protect privacy.
Leverage data to inform more efficient marketing programs
Customers are creating a treasure trove of data that you, while adhering to data privacy standards, can optimize, engage, and ultimately monetize. Customer data platforms unify data from online and offline sources into a single database and integrate with your martech stack. With AI, organizations can predict a customer’s needs and intent to better serve them.
Dive in and learn about the leading advertising & marketing technology solutions
Segment in Focus
Available on demand
Speaker: Tyler Vickers, Strategic Partner Engineer, Segment
How do you connect the dots between marketing, product, data and engineering teams? Hear from Tyler Vickers, Strategic Partner Engineer, on how Twilio Segment provides both technical and line-of-business decision makers with a unified view of customer data in order to accomplish company-wide goals.
ActionIQ in Focus
Available on demand
Speaker: James Meyers, Head of Martech Strategy, ActionIQ
Are you prepared for the deprecation of 3rd party cookies? Tune in to James Meyers, Product Strategy Director, to learn how ActionIQ enables marketing teams to break down data siloes in order to leverage the full customer profile and orchestrate holistic and personalized customer journeys across all customer channels.
Tealium in Focus
Available on demand
Speaker: Matthew Gray, VP, Global Partnerships, Tealium
Measuring return-on-investment for marketing and advertising expenditures is difficult to do across web, mobile, social and offline. Hear from Matt Gray, VP of Global Partnerships, to learn how Tealium drives quality growth and insights across the entire customer journey.
Amperity in Focus
Available on demand
Speaker: Marina Klusas, SVP, Global Partnerships & Alliances, Amperity
How does a company increase customer retention and lifetime value while driving digital innovation across the organization? Tune in to Marina Klusas, SVP of Strategic Partnerships, to learn how Amperity empowers direct-to-consumer brands to modernize analytics and attribution capabilities in order to build a single view of customer data.
Zeta Global in Focus
Available on demand
Speaker: John Hollands, VP of Global Channel & Alliances, Zeta Global
Do you know consumers well enough to personalize their experiences—even if they’re not returning customers? Tune in to hear John Hollands, VP of Global Channel & Alliances, discuss how the Zeta Marketing Platform empowers enterprises to acquire, grow, and retain customers with highly individualized experiences driven by deep data-based insights.
Blueshift in Focus
Available on demand
Speaker: Nathan Loveless, Vice President of Sales, Americas, Blueshift
The more you can connect your customer data and marketing teams, the more insights you can generate to drive meaningful 1:1 customer engagements. Hear Nathan Loveless, Vice President of Sales, Americas, share how the Blueshift customer data platform helps organizations deliver relevant, real-time experiences powered by artificial intelligence.