Collaborate with brands, publishers, and partners to drive innovation and growth
Privacy-enhanced data collaboration on AWS
Customers want to collaborate and interoperate more effectively with their business partners while improving upon data security and protecting consumer data. AWS offers purpose-built services and solutions to help brands, media publishers, and ad tech companies securely match, analyze, enrich, and collaborate on their datasets. AWS Clean Rooms and AWS Entity Resolution can help customers and their partners improve advertising and marketing campaigns while protecting customer data.
Benefits
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Match, link, and enhance related records in minutes
With AWS Entity Resolution, you can create a unified view of your customer records stored across multiple applications, channels, and data stores using configurable matching workflows that can seamlessly connect to your data service providers and existing applications, while minimizing data movement.
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Create clean rooms to collaborate in a few clicks
With AWS Clean Rooms, you can securely collaborate with your business partners without moving, sharing, or revealing underlying data with each other. You can create your own clean rooms in minutes, and use a broad set of privacy-enhancing controls that define restrictions for each participant and help protect consumer data.
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Improve interoperability while minimizing data movement
AWS brings together ready-made, easy-to-deploy identity solutions from leaders such as UID2, LiveRamp, Experian, and TransUnion that help you interoperate more effectively across advertising and marketing platforms while minimizing movement of data outside of your AWS environment.
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Collaborate with hundreds of thousands of companies on AWS
With hundreds of thousands of data lakes running today on Amazon S3, AWS enables you to more easily collaborate with leading brands, agencies, media publishers, and partners without needing to maintain a copy of your data outside of your environment or load it into another platform.
Use cases
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Match disparate consumer records
Accurately clean, match, and deduplicate disparate consumer records into a unique view with easy-to-configure, ML-powered entity resolution workflows.
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Enhance and enrich customer records
Understand, reach, and engage your customers more effectively with insights from data service providers.
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Improve campaign planning and relevancy
Improve your marketing messaging relevance, and enhance customer experiences by safely matching datasets from brands, agencies, publishers, and networks.
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Measure and optimize campaign performance
Analyze disparate exposure, engagement, conversion, and purchase data logs to understand and optimize campaigns without revealing underlying data.
Get inspired
Customers are rapidly evolving their technology stacks to optimize data security, maximize campaign performance, improve monetization, and innovate around first-party data solutions.
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Services to build and scale
Innovate faster with new services, capabilities, and infrastructure that pushes the envelope to deliver the highest performance while lowering costs for privacy-enhanced data collaboration.
Featured solutions to rapidly solve business challenges
Vetted solutions and architectural guidance for privacy-enhanced data collaboration, whether you prefer off-the-shelf deployments, or customizable architectures.
Featured AWS Partners
Leverage the broadest set of partner offerings to reimagine privacy-enhanced data collaboration to generate insights, and interoperate with your existing and future technologies.
