Unify first-party data to create a 360-degree view of the customer that drives audience segmentation, ad targeting, and attribution in the post-identifier world.

Marketers and media companies now must gather unprecedented volumes of first-party data to create connected, relevant experiences for consumers—and meet demands to secure data and protect privacy.

With AWS Services and partner solutions, you can create a 360-degree customer record that drives audience segmentation, ad targeting, and attribution in the post-identifier world. Customers looking to build scaled customer data platforms-as-a-service can choose from the broadest capabilities for data lakes, analytics, databases, and machine learning (ML) of any cloud provider to create highly scalable, cost-efficient platforms. Additionally, AWS enables marketers and publishers to accelerate adoption of first-party data platform capabilities with dedicated partner solutions available through the AWS Digital Customer Experience partner competency and AWS Marketplace.

Salesforce CDP Unifies Consumer Data at Exabyte Scale on AWS (1:35)

Benefits

Innovate
faster

AWS offers ready-made solutions to help customers accelerate development of each component of a customer data platform. Combine all sources of marketing data into a centralized data lake that sets the foundation for a Customer 360 with AWS Lake Formation that makes it easy to set up a secure data lake in days. Then, set up a deterministic identity graph quickly with identity resolution solutions that map identifiers together and create unified customer records you can use for audience segmentation, enrichment, and activation.
Streamline data enrichment
Customers can easily enrich first-party data with their preferred data providers via AWS Data Exchange, which makes it easy to find, subscribe to, and use third-party data in the cloud. Once subscribed to a data product, you can use the AWS Data Exchange API to load data directly into Amazon S3 and then match it with other identifiers using Amazon EMR and AWS Glue Catalog.
Accelerate with Partners
The AWS Digital Customer Experience partner competency enables marketers and ad publishers to accelerate adoption of a first-party data platforms by choosing from 21 partners with Customer 360 capabilities already running on AWS, as well as consulting solutions for rapid implementation. Customers can also speed time to market using AWS Marketplace Customer 360 solutions such as Segment, ActionIQ, Tealium, and Amperity.

First-party data platforms solutions and services

AWS services

Leading first-party data platforms on AWS

Segment

Using Amazon Personalize, Segment Enables Its Customers to Create Custom Recommendations

Segment using AWS to process 450 billion events per month and create personalized recommendations from that data with Amazon Personalize.

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Using Amazon Personalize, Segment Enables Its Customers to Create Custom Recommendations
Salesforce CDP Unifies Consumer Data at Exabyte Scale on AWS
Salesforce

Salesforce CDP Unifies Consumer Data at Exabyte Scale on AWS

Learn how Salesforce builds on AWS to process exabytes of data, resolve known and anonymized IDs into highly accurate user profiles, and deliver audience segments across activation channels.

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Nielsen

Nielsen Processes 250 Billion Ad Events per Day Using Serverless Computing on AWS

Nielsen is shifting its attribution business to be 100% cloud native on AWS and leveraging Amazon EMR to achieve up to 20% daily efficiency for its overall compute utilization.

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Annalect

Annalect Uses Containers and Amazon Redshift Spectrum to Cost-Effectively Process Trillions of Events

Annalect, a subsidiary of Omnicom Media Group,cost-effectively processes more than 3 trillion events and petabytes of data using containers, Amazon Athena, and Amazon Redshift Spectrum.

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Accelerate with key industry partners

For customers looking to accelerate time to market, the AWS Partner Network (APN) offers a dedicated partner competency for Customer 360s, including 21 technology partners with ready-made first-party data platform offerings.

AWS Marketplace

Launch turnkey solutions from additional Customer 360 partners in AWS Marketplace.

Resources

See related videos, blogs, case studies and much more.

Featured resource

How Salesforce CDP unifies consumer data at exabyte scale

Discover how Salesforce CDP enables marketers to know everything about their consumers at massive scale by using AWS.

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Presentation

Building the post-cookie identity graph for marketing

See how Cox Automotive combined data from millions of car shoppers across 40,000 auto dealers and brands to create an identity graph with Amazon Neptune.

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Presentation

Leadership session: Digital marketing and ad technology

See the AWS vision for how companies stand out in the crowded, massively scaled advertising and marketing ecosystem.

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Blog

Building a customer 360 knowledge repository with Amazon Neptune and Amazon Redshift

Build and deploy large-scale data platforms like data lakes, data warehouses, and lakehouses to capture and analyze a holistic view of the customer.

Read the blog »

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