AWS for Sports
The world’s leading sports organizations are leveraging AWS to elevate fan engagement, produce insights from performance analytics, create enhanced live broadcasts, and deliver smart venue experiences—all the while enabling more flexibility, lowered costs, and increased return on investment.
New and noteworthy sports updates
New ebook: Transforming the business of sports
AWS works with many of the world's leading sports organizations—innovators and pioneers—that expect more from technology partners because great experiences speak louder than words. Learn more about the exciting ways sports organizations are leading fan experiences with AWS.
AWS and NHL debut new advanced stats
Two new advanced statistics powered by AWS, shot analytics and save analytics, give fans a better understanding and deeper appreciation of how their favorite players and teams perform during crucial moments.
Why Bundesliga, Germany's premier national football league, chooses AWS
Bundesliga is using AWS AI/ML, analytics, compute, database, and storage services to deliver real-time statistics that improve insights into game strategy and outcomes and recommend personalized match footage for fans.
Sportradar migrates to the cloud, reduces data latency by 76%
Discover how Sportradar leveraged AWS MAP to migrate divisions across 19 countries to see not only increased agility, staff productivity, and cost savings, but also reduced latency for the transfer of time critical data and time to market for its products.
Accelerate sports innovation with AWS
AWS solutions and services provide value across the entire spectrum of sports organizations' IT operations. Explore services and solutions for AWS Sports solution areas.
Leverage data to promote, monetize, and deliver personalized experiences for fans.
Monitor athlete health and safety and optimize scouting, officiating, and performance.
Run low-latency, high-quality broadcast workloads backed by the most agile, flexible, scalable, and reliable cloud infrastructure.
Drive operational efficiency, sustainability, provide a more captivating fan experience, and maximize the ROI on sports venue investments.
Take the next step into the digital future and modernize front office and business operations while reducing costs.
What businesses can learn from sports leagues
How to create emotional connections and build loyalty with your customers
Innovate with key industry partners
Accedo offers a combination of the products and services needed to support customers at every stage of the video business journey, from strategy, design, and conception through to delivery and post-launch optimization.
Learn more »
LiveLike is an audience engagement platform that transforms digital users into engaged fans through customized, interactive experiences.
KINEXON is a global technology leader that provides performance and analytics solutions for sports teams and leagues.
StellarAlgo helps the world’s leading sports and live entertainment brands understand, grow, and monetize their audiences.
C360 Technologies, Inc. is a computer vision SaaS company that provides solutions to broadcasters and sports leagues racing to capture D2C OTT Streaming market share by producing more immersive media.
Pixellot is revolutionizing the sports broadcast world with its pioneering AI-automated video production solutions.
Magnifi is the flagship enterprise solution offered by VideoVerse. Magnifi endeavors to connect fans with real-time, relevant, and customized video content and make content discoverability easier.
Second Spectrum, a part of the Genius Sports family, is the Official Tracking Provider for the NBA, Premier League, and MLS, and provides an unparalleled machine understanding of every game.
Learn about some of our customers
Here are just a few examples of how AWS is helping customers and partners engage their fans, train their teams, and transform the business of sports and entertainment.
Media & Entertainment
Media & Entertainment