AWS for Sports

Contact sales

AWS is transforming sports

The world’s best sports and entertainment organizations use AWS to build data-driven solutions and reinvent the way sports are watched, played, and managed. AWS provides cloud services that are at the core of innovation, athlete optimization, and epic fandom. Whether it's predicting the probability of a catch in real time, or forecasting ticket sales after a winning season, technology is changing the game. And AWS is how.

New ebook: Transforming the business of sports

Benefits of AWS for sports

Elevate the fan experience

With over 16 years delivering cloud services to millions of customers, AWS enables sports organizations to deliver high-quality, low-latency, and interactive live sports content directly to fans, enhancing in-venue engagement and incremental monetization opportunities.

Turn data into insights

Sports organizations use data to gain business insights that can maximize ROI, and drive new efficiencies and business models. AWS enables these organizations to analyze their data at scale, and make better, more informed decisions.

Accelerate innovation

AWS is changing the game of sports and helping customers solve true business problems by increasing the pace of innovation, and changing how we collect, automate, analyze, and leverage data for leagues and teams, as well as secondary stakeholders.

Lower costs and increase ROI

With a vast array of services and features, AWS makes it faster, easier, and more cost effective to move existing applications to the cloud and build nearly anything you can imagine. Eliminate technical debt, better link demand with IT costs, and reallocate resources to higher value projects faster.

New and noteworthy sports updates

Reinvent live sport search_feature card for blog

Reinvent live sports search with generative AI on AWS

Imagine asking your TV, “When’s the next Formula One race?” and instantly getting accurate results. This is the future of live sports search, powered by generative AI.

Learn more >>

How the Seattle Seahawks streamline game-day coverage using AI

AI-powered content automation system revolutionizes the Seattle Seahawks’ digital strategy, streamlining distribution of digital content, automating video uploads, transcripts, and summaries to enhance fan experience.

Learn more >>

Getting started with AWS Elemental MediaLive Anywhere

Learn how to set up and configure new feature AWS Elemental MediaLive Anywhere (MediaLive Anywhere), media customers now have the option to deploy hybrid workflows using a cloud-based, centralized management control plane, with visibility into their entire on-premises encoding fleet.

Learn more >>

How the PGA TOUR uses machine learning and generative AI from AWS to enhance Media Asset Management

Read how the PGA TOUR MAM not only preserves the history of the game (with content dating back to 1920), but also provides over 400 content creators and partners with the footage they need to create new stories and bring context to golf’s most exciting moments.

Learn more >>

How the world's leading sports organizations leverage AWS

How AWS creates a winning schedule

AWS helped the NFL sort through a quadrillion possible options for the 2023-2024 season. Learn about the science—and art—behind finding “the one.”

Find out how »

Formula 1 redesigns car for closer racing and more exciting fan experience

By relying on AWS Graviton2-powered EC2 instances, F1 has seen an 80% reduction in simulation time and lowered the cost of running these workloads by 30%.

Read the case study »

AWS and NHL debut new advanced stats

Two new advanced statistics powered by AWS, shot analytics and save analytics, give fans a better understanding and deeper appreciation of how their favorite players and teams perform during crucial moments.

Watch the video »

Why Bundesliga, Germany's premier national football league, chooses AWS

Bundesliga is using AWS AI/ML, analytics, compute, database, and storage services to deliver real-time statistics that improve insights into game strategy and outcomes and recommend personalized match footage for fans.

Learn more »

See all sports case studies

Generative AI for sports

Generative AI is helping reinvent the sports industry by increasing efficiencies and elevating fan engagement. Learn how AWS is helping leagues, teams and media & entertainment with this cutting-edge technology.

Level up with generative AI

What businesses can learn from sports leagues

How to create emotional connections and build loyalty with your customers

Read the article on WSJ.com