AWS Transformation Day in London explores how the cloud is transforming organisations, industries and the world around us. The one-day event brings together business and technology leaders to examine the disruptive opportunities of cloud for today’s enterprises.

Whether you’re looking to create a culture of innovation; prepare your talent for change; modernize your infrastructure with the latest security, risk management and compliance measures; differentiate your offering with AI and machine learning; or learn how to qualify the impact of the cloud on your business – you’ll get practical tips and advice, glean best practices, and discover new, enabling technologies and services at AWS Transformation Day.


Who should attend?

Who should attend?

Business leaders: If you’re planning the digital transformation of your business; a CFO trying to understand the financial impact of cloud adoption; or a CMO wanting to deliver a more personalised experience to your customers, you’ll get all the advice and insights you need to be successful.

Technology leaders: Discover AWS products and services to help you accelerate your cloud journey, plus methodologies to support your innovation strategies. You can also pose your technical questions to AWS experts.


Feature Topics

Explore a variety of topics around enterprise transformation and dive deeper into cloud best practices

AWS Transformation Day will provide you with insights into how organizations can accelerate their enterprise transformation and will include topics like cloud economics, mass migration, enterprise workloads, compliance & data security, innovation culture as well as industry solutions. In all sessions and workshops, you will be able to learn directly from AWS experts, customers and partners.

Leveraging AI & Big Data
Cloud Economics
Migration & Enterprise Workloads
Security & Compliance
Industry Trends & Solutions
Digital Innovation & Business Transformation
Culture & Organizational Change


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Philip Potloff, Head of Enterprise Strategy at Amazon Web Services

Philip joined AWS in 2017 and serves as the head of enterprise strategy. Philip leads a team of former CIOs and CTOs that work with technology executives to develop cloud adoption strategies for their own companies by sharing experiences and approaches for how the cloud can help them increase speed and agility while devoting more of their resources to their customers.

Prior to joining AWS, Philip held multiple senior executive positions at including CIO and COO. During his 12-year tenure, Philip led the transformation of the car shopping website's technology architecture and product development methodologies. This included a successful all-in cloud migration to AWS that was completed in 2016.

Philip most recently served as the company’s first Chief Digital Officer where he leveraged Edmunds’ new cloud-based technology model to accelerate innovation and delivery of the next generation of products and features for the site’s millions of monthly car shoppers and thousands of dealer partners.

In 2017, Philip was recognized as one of Computerworld’s Premier 100 Technology Leaders for extending the influence of the technologist’s role to include digital transformation and business model innovation.

Prior to, Philip served in technology leadership roles for several Silicon Valley startups including a natural language search engine, and speech recognition software company, Nuance Communications.

Philip earned his bachelor’s degree in Economics from UCLA.


08:00 - 09:15 Registration & breakfast

10:15 - 12:00 Keynote

12:00 - 13:30 Lunch

15:10 - 15:35 - Coffee & refreshment break

17:15 - 18:30 - Networking & drinks

Agenda is subject to change.





Accessibility & Special Requirements



Etc venues
133 Houndsditch Liverpool Street
London, EC3A 7BX

Learn from AWS experts on Transformation Day

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