Streaming Video for Fitness Companies

The Business-to-Consumer (B2C) Fitness Industry has seen a significant adoption in live and on-demand streaming video for use cases such as instructor-led virtual classes. An on-demand generation of fitness enthusiasts wants to participate on their terms, typically at home and on devices accessible to them.
Traditional fitness gyms can leverage streaming video to extend the reach of their in-class offerings to a broader, more geographically-diverse member base. Innovative companies can deploy virtual fitness classes as a critical component of their business strategy. Streaming video has become a key competitive advantage for fitness companies looking to differentiate and monetize valuable content.
AWS provides solutions to quickly deploy live or on-demand streaming video of instructor-led classes in a turnkey, virtualized, or cloud-based deployment. This results in unmatched flexibility, reduced cost and time-to-market, and the scalability to accommodate a growing member base. And AWS and its partner offerings enable any company looking to expand its capabilities into workflows complementary to streaming video.
Yony Feng on How Peloton Relies on the Scalability of AWS (8:07)

Solutions Guide: Streaming Video for Fitness Companies

The Streaming Video for Fitness Companies solutions guide provides an overview of the templatized AWS solutions which health and fitness companies can deploy to stream live and on-demand video, as well as relevant case studies exemplifying those media solutions. Learn about:

  • Fitness industry dynamics 
  • Live on AWS solution and case study
  • VOD on AWS solution and case study
  • Machine Learning solution and case study


The following providers deliver solutions which enable your organization to stream live and on-demand video quickly, reliably, securely, and at scale. 

Use cases

  • Live Streaming
  • Video On Demand
  • Live Streaming with Automated Multi-Language Subtitling

Case studies


Learn how subscription-based yoga studio Glo rebranded its entire video library and saved operational costs by leveraging AWS and AWS Elemental services.

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Get started

Leading fitness companies are already using the live and on-demand streaming video solutions to become innovative leaders. Contact our experts and start your own AWS Cloud journey today.