This Composable Customer 360 demonstration enables marketers and advertisers to create audience segments, customer journeys, and campaigns in a self-service environment. Data is synced directly from the customer’s own data warehouse, without porting the data to a CDP. In this scenario, data residency stays fully within the customer environment. The modular nature of the composable architecture allows customers to stitch together best-of-breed components as an extension of their broader customer data management strategy.

ActionIQ’s HybridCompute (InfiniteCompute) technology allows brands to tap directly and securely into their data warehouse, making customer data accessible and actionable for business users. Seamlessly integrate with the cloud data warehouse of your choice—whether it's AWS Redshift, Databricks, or others—and discover how ActionIQ's user-friendly interface quickly connects to your data, and enables audience segmentation activation to a variety of downstream destinations without data replication.