.215bd1af8ac0dd7af2a4234dc9cdf587c74b4656.png "AWS for Media & Entertainment"){kind=logo}
NAB Show 2024 Demo Showcase
Monetization
Converged Ad Sales on AWS
The demonstration features a single pane of glass view for campaign management, unified measurement, and data-driven inventory placement and optimization. Unified ad sales planning facilitates selling of inventory across all platforms (linear and digital) and devices from one place. Best-in-class data science-driven algorithms ensure optimal placement of inventory across channels, maximizing yield across direct and programmatic sales and ensuring campaigns are fulfilled across platforms with minimum waste. Unified measurement tools enable comparability, coverage, and consistency of multiple currencies, leveraging data sets from multiple measurement providers.
Architecture
Disclaimer
The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running Amazon EC2 instances or using Amazon S3 storage.