AWS for Media & Entertainment

NAB Show 2024 Demo Showcase

Monetization

Generative AI for Advertising - Ad Break Detection

This demonstration is designed to automate the identification of ideal places in pre-recorded video content for inserting video ads, frame accurately, non-intrusively, without disrupting the storyline.

The demonstration leverages AWS Generative AI and traditional AI/ML capabilities to automatically generate an "Edit Decision List" (EDL) compatible with most video editing software. Human editors review the suggested ad break markers, apply potential edits, and send them as ad insertion instructions to down stream systems such as linear broadcast playout, FAST channel playout, server-side ad stitchers, or client-side video players.

Architecture

Generative AI for Advertising  - Ad Break Detection
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Disclaimer

The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running Amazon EC2 instances or using Amazon S3 storage.

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