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NAB Show 2024 Demo Showcase
Monetization
Shoppable Ad Overlays with Triplelift and AWS Elemental MediaTailor
This demonstration features TripleLift's non-intrusive shoppable ad overlay creatives rendered on the server-side for VOD, supporting both QR code on a secondary device and native checkout flows. In concert with an Ad Decision Server (ADS), AWS Elemental MediaTailor server-side ad insertion (SSAI) performs segment replacement on the server side, and serves as a pass-through providing metadata to the client player for rendering interactive components. These advanced ad formats appear at the same time as the primary content, allowing continuity of viewership, as opposed to existing pre-roll and mid-roll ad formats that take the viewer away from their content. Overlay advertising can be served across a range of devices, including those without native overlay ad support (based on the device’s capability), such as Roku, Amazon FireTV, Apple TV, Samsung, LG, Hisense, Mobile and Web devices.
Architecture
Related Content
Disclaimer
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