AWS for Media & Entertainment

NAB Show 2024 Demo Showcase

Monetization

Shoppable Ads with Vudoo

Vudoo's content creative platform enables brands, publishers and agencies to author and monetize content using its suite of e-commerce and content enhancement tools. This includes transcoding of media assets, creating interactions and importing and attaching products to sell. Vudoo platform generates VAST/VPAID tags for 3rd party ad servers or publisher ad servers to traffic the interactive shoppable ads programmatically.

Vudoo's in-stream transaction feature allows viewers to make purchases directly within videos, images, or links. Vudoo enhances content with interactive features which are all powered by a secure API gateway. Vudoo’s secure endpoints enable you to display and buy products inside the ad experience, via a headless integration to the downstream commerce platform, to facilitate purchases directly from the ad.

Architecture

Shoppable Ads with Vudoo
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Disclaimer

The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running Amazon EC2 instances or using Amazon S3 storage.

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