Advertising & Marketing: Solution In Focus

Customize each interaction to reach more customers and better understanding the complete digital journey. 

Win, retain, and grow customers in a digital-centric world

Organizations worldwide are modernizing customer engagement by customizing each interaction, while reaching more customers and better understanding the complete digital journey. Marketing, advertising, operations, and IT teams leverage AWS Marketplace – a curated digital catalog that makes it easy to procure end-to-end advertising technology (AdTech) and marketing technology (Martech) solutions. This page is designed to help you evaluate solutions to your top daily challenges, from designing excellent customer experiences to leveraging consumer data to monetizing the user journey.

Hear from respected industry experts and AWS technology partners

The chapters below each focus on a martech category and take you through a curated collection of purpose-built solutions and tools available in AWS Marketplace. Hear from respected industry experts and AWS technology partners as they describe the challenges each solution can solve and how their customers are delivering value with real-life examples. Then watch a demo to see how practitioners use these solutions every day.

Chapter 1: Digital Customer Experience

Customer Data Platforms (CDP)
Digital Customer Experience Solutions
Acquiring and maintaining relationships with customers requires meeting their expectations with secure technologies that deliver optimized and contextualized digital customer experiences.
Learn more»

Chapter 2: Customer Data Platforms

Customer Data Platforms (CDP)
Customer Data Platforms (CDP)
How do you obtain a single 360-degree view of the customer? With the mass proliferation of data from digital interactions and emerging data privacy laws, companies have more customer data at their disposal than ever before.
Learn more»

Chapter 3: Customer Engagement

Customer Data Platforms (CDP)
Customer Engagement Solutions
Consumers demand personalized, omnichannel experiences in real-time, along with high standards for data privacy and customer service. AWS enable marketers to interact, monetize, and retain their customers across every channel at scale.
Learn more»

Chapter 4: Marketing Analytics & Intelligence

Customer Data Platforms (CDP)
Digital Customer Experience Solutions
Customer experience is no longer a function of a business, but a primary driver in business growth. Marketing analytics and intelligence tools help measure the impact of your marketing efforts across channels and resources. The solutions explored here can help you collect, analyze, monetize, and optimize your data to improve your customer experiences and increase ROI.
Learn more»

Chapter 5: Advertising Technology Solutions

Customer Data Platforms (CDP)
Customer Data Platforms (CDP)
Targeting the right online consumers with the right content at the right time is key to growing your business. But how do you know which strategies are working and which are draining your marketing budget? The advertising technology (adtech) solutions here can help you leverage your data for insights that simplify the digital marketing process and maximize your ROI.
Learn more»

The state of advertising and marketing technology modernization

Review the results from a Forrester conducted survey of respondents with responsibility for advertising and marketing technology strategy and procurement at their organizations. 

Ben Tepfer

Sr. Technical Evangelist, Adobe
Beth Dabagian
Director, Partnerships & Channels, Cordial

James Meyers

Head of Martech Strategy, ActionIQ

Jason Breed

Global Lead, Channels & Alliances, Crownpeak

Jonathan Barouch

CEO & Founder, Local Measure

Kevin Chochrane

SVP, Product Marketing, Acquia

Lisa Box

SVP & GM, WP Engine

Marina Klusas

SVP, Global Partnerships & Alliances, Amperity

Martin Salle

Enterprise Sales Leader, Algolia

Matthew Gray

VP, Global Partnerships, Tealium

Michelle Lerner

Sr. Director, Business Development, Branch Metrics

Miling Pansare

VP Product Marketing, Cloudinary

Nathan Smith

Director, North America Partner Sales, Zendesk

Scot Gillespie

CTO & GM, ARC XP
Tyler Vickers
Strategic Partner Engineer, Segment

John Hollands

Global Channel & Alliances, Zeta Global

John Baudino

Vice President of Partners and Alliances, Treasure Data

Mike Marzano

Director, Global Cloud Alliances, Contentsquare

Allison Windon

Senior Vice President, Strategy, Qualtrics

David McCarthy

Marketing & Ads SC Leader, Sprinklr

Adena DeMonte

Product Marketing Manager, Sendbird

Lans Crauer 

Senior Business Value Consultant, Khoros

Nathan Loveless 

Vice President of Sales, Americas, Blueshift

Aaron Verstraete

Head of Strategy and Partnerships, unitQ

Zac Fuld

Director of Strategic Partnerships, Heap

Nick Ippel

Lead Partnerships North America, MoEngage

Sunil Rao

Senior VP of Analytics, Merkle

Chelsea Wadsworth

Director of Cloud Alliances, LiveRamp

Fabio DeBernardi 

VP of Business Development, Adverity

Why AWS Marketplace?

AWS Marketplace is a curated digital catalog that makes it easy to find, testbuy, and deploy the third-party software you want, with the simplified procurement and controls you need.

Learn more about AWS Marketplace 

2M

Active Subscriptions

10,000+

Products across 50 Categories

1,600+

Independent Software Vendors

310K+

Active Customers