Advertising & Marketing: Solution In Focus

Customize each interaction to reach more customers and better understanding the complete digital journey. 

Win, retain, and grow customers in a digital-centric world

Organizations worldwide are modernizing customer engagement by customizing each interaction, while reaching more customers and better understanding the complete digital journey. Marketing, advertising, operations, and IT teams leverage AWS Marketplace – a curated digital catalog that makes it easy to procure end-to-end advertising technology (AdTech) and marketing technology (Martech) solutions. This page is designed to help you evaluate solutions to your top daily challenges, from designing excellent customer experiences to leveraging consumer data to monetizing the user journey.

Hear from respected industry experts and AWS technology partners

The chapters below each focus on a martech category and take you through a curated collection of purpose-built solutions and tools available in AWS Marketplace. Hear from respected industry experts and AWS technology partners as they describe the challenges each solution can solve and how their customers are delivering value with real-life examples. Then watch a demo to see how practitioners use these solutions every day.

Chapter 1: Digital Customer Experience

Customer Data Platforms (CDP)
Digital Customer Experience Solutions
Acquiring and maintaining relationships with customers requires meeting their expectations with secure technologies that deliver optimized and contextualized digital customer experiences.
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Chapter 2: Customer Data Platforms

Customer Data Platforms (CDP)
Customer Data Platforms (CDP)
How do you obtain a single 360-degree view of the customer? With the mass proliferation of data from digital interactions and emerging data privacy laws, companies have more customer data at their disposal than ever before.
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Chapter 3: Customer Engagement

Customer Data Platforms (CDP)
Customer Engagement Solutions
Consumers demand personalized, omnichannel experiences in real-time, along with high standards for data privacy and customer service. AWS enable marketers to interact, monetize, and retain their customers across every channel at scale.
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Chapter 4: Marketing Analytics & Intelligence

Customer Data Platforms (CDP)
Digital Customer Experience Solutions
Customer experience is no longer a function of a business, but a primary driver in business growth. Marketing analytics and intelligence tools help measure the impact of your marketing efforts across channels and resources. The solutions explored here can help you collect, analyze, monetize, and optimize your data to improve your customer experiences and increase ROI.
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Chapter 5: Advertising Technology Solutions

Customer Data Platforms (CDP)
Customer Data Platforms (CDP)
Targeting the right online consumers with the right content at the right time is key to growing your business. But how do you know which strategies are working and which are draining your marketing budget? The advertising technology (adtech) solutions here can help you leverage your data for insights that simplify the digital marketing process and maximize your ROI.
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The state of advertising and marketing technology modernization

Review the results from a Forrester conducted survey of respondents with responsibility for advertising and marketing technology strategy and procurement at their organizations. 

Ben Tepfer

Sr. Technical Evangelist, Adobe
With a passion for connecting data and creativity, Ben Tepfer is Adobe’s resident storyteller. As the Senior Technical Evangelist for Adobe’s Experience Cloud and Experience Platform, Ben is responsible for creating and representing the vision and value of Adobe in real-world use cases for the market, analysts, and customers globally.

Beth Dabagian
Director, Partnerships & Channels, Cordial
Beth has been fueling win-win partnerships for more than 20 years with extensive background and a consistent track record of leveraging alliances and channels to increase market influence and drive revenue impact. She began her career with hardware and software technology companies, evolved into the world of SaaS and has spent the most recent 5 years in marketing technology.

James Meyers

Head of Martech Strategy, ActionIQ

James Meyers is a Product Strategy Director at ActionIQ with extensive experience at a leading research firm where he previously studied and advised organizations on customer data platforms (CDPs) and data-driven marketing. James’s unique expertise in data management solutions derives from building and operating a homemade CDP at Lowe’s Home Improvement in addition to implementing an MDM solution there, among other feats.

Jason Breed

Global Lead, Channels & Alliances, Crownpeak

Jason has built his career in the marketing and technology space and is currently responsible for establishing, growing and maintaining a competitive, world-class partner program for Crownpeak - an enterprise CMS - across all product categories, worldwide. Prior to Crownpeak, he led new growth pillars for both IBM and Accenture – building skills, channels and new consulting models that transformed businesses.

Jonathan Barouch

CEO & Founder, Local Measure
Jonathan Barouch is Founder and Chief Executive Officer of real-time customer conversation platform Local Measure. Local Measure has offices in Sydney, Amsterdam, Barcelona, Miami and Singapore, and was the winner of the 2021 ICMI global Contact Center Awards in the “Best New Technology” category.

Kevin Chochrane

SVP, Product Marketing, Acquia

Kevin Cochrane is SVP, Product Marketing at Acquia. Kevin has been a leader in the CMS industry since its inception, leading marketing teams at Interwoven, Alfresco, Adobe, Bloomreach and most recently, SAP. He is excited to continue driving innovation in the digital experience space. Kevin studied international relations at Stanford University.

Lisa Box

SVP & GM, WP Engine

As Senior Vice President and General Manager, Enterprise, Lisa Box leads WP Engine's efforts for Enterprise agencies, brands and partners such as R/GA, Microsoft, and Omnicom. Her teams focus on delivering the best customer and technical success, white glove onboarding, and enablement while fostering our growth, and marketing and sales strategy.

Marina Klusas

SVP, Global Partnerships & Alliances, Amperity

Marina Klusas is SVP of Global Partnerships and Alliances at Amperity, the leading customer data platform (CDP) for enterprise consumer brands. In this role, Marina designed and is currently advancing Amperity’s global ecosystem of Cloud partners, ISV tech partners, System Integrators, and Strategy Consulting firms across high-growth markets to accelerate business impact for customer-centric brands and transform siloed customer data into world-class customer experiences.

Martin Salle

Enterprise Sales Leader, Algolia
Martin was among the first employees at Algolia when joining over 5 years ago, coming from Google. He has helped scaling the Customer Success and Sales teams ever since. Today, Martin looks after Algolia's Enterprise customers focusing on the Fortune 100.

Matthew Gray

VP, Global Partnerships, Tealium
Matt is currently VP Global Partnerships at Tealium. Tealium connects customer data – spanning web, mobile, offline, and IoT devices - so brands can connect with their customers. Tealium has been at the forefront of delivering trusted customer data orchestration solutions to enterprises for over a decade. Tealium is an Advanced Technology partner with AWS and the Tealium platform is built exclusively on AWS.

Michelle Lerner

Sr. Director, Business Development, Branch Metrics
Michelle brings over 13 years of start-up experience to Branch and is particularly passionate about cultivating strategic and meaningful relationships with channel partners. She's a marathon runner, devoted dog mom to rescue dog Maurice, and is on a mission to find the best burrito in NYC.

Miling Pansare

VP Product Marketing, Cloudinary

Milind Pansare is VP of Product Marketing at Cloudinary. Milind has a background in computer science, and has led marketing, alliances, and engineering teams at startups and larger tech companies in silicon valley for 30 years. When not immersed in tech, he tends to his vineyard, studies wine making, and prays for snow.

Nathan Smith

Director, North America Partner Sales, Zendesk
Nathan leads the North America Channel Sales function for Zendesk. Nathan has 22 years of exceptional technology sales experience, including SaaS Channel Sales leadership roles with Zendesk and Jive Software, IT sales and business development roles for Dell, Oracle, Google, and Bluecoat Systems (a Symantec company).

Scot Gillespie


Scot Gillespie is the Chief Technology Officer and General Manager of Arc XP, a cloud-native digital experience platform.  Under Gillespie’s leadership, Arc XP has grown exponentially evolving from a headless CMS to a feature-rich digital experience platform that supports the content, commerce and digital experiences needs of enterprise companies, retail brands and media and entertainment organizations around the world.

Tyler Vickers
Strategic Partner Engineer, Segment
With over 10 years of experience, Tyler is a veteran of the Customer Data Platforms (CDP) and marketing tech space. He has assisted enterprise SaaS companies with their CDP acquisitions as well as native, ground-up platform builds. Tyler is now helping Segment partners and customers get the most out of their investments on the #1 Customer Data Platform.

John Hollands

Global Channel & Alliances, Zeta Global

John is the Vice President of Business Development at Zeta Global.

John Baudino

Vice President of Partners and Alliances, Treasure Data

John Baudino serves as Group Vice President of Digital Data and Indirect Sales for Acxiom Marketing Solutions. In this role, John leads a team focused on developing relationships with digital publishers, platforms, agencies and traditional resellers to demonstrate the value data has on their businesses and the clients they serve.

Mike Marzano

Director, Global Cloud Alliances, Contentsquare

Michael is an alliance and partnerships professional with over 15 years of combined account management, business development and partnerships experience within SaaS, Martech and Technology Solutions. 

Allison Windon

Senior Vice President, Strategy, Qualtrics

Allison is a marketing, sales, and go-to-market executive with deep experience in SaaS and Financial Services sectors. She is a trusted advisor and sparring partner with experience evaluating and executing mergers and acquisitions, international expansion, and launch of new businesses. Allison is passionate about building new functions and solving complex problems.

David McCarthy

Marketing & Ads SC Leader, Sprinklr

David is responsible for Sprinklr’s advertising pre-sales strategy for Europe, the Middle East, and Africa.

Adena DeMonte

Product Marketing Manager, Sendbird

Adena is a seasoned marketing leader dedicated to helping organizations improve operational efficiencies and increase the value of all business spend.  

Lans Crauer 

Senior Business Value Consultant, Khoros

Lans is a versed leader dedicated to CX Innovation and Analytics to improve organizations through digital transformation and process improvement. As an operations specialist, he is skilled at leading and mentoring people and improving processes, and has wide-ranging industry experience—from Retail and Medical to IT and SEO.

Nathan Loveless 

Vice President of Sales, Americas, Blueshift

Previously Director of Business Strategy and Development at Goodway Group, VP Sales Strategy and Operations and RVP of Sales at Lytics, and VP of Marketing and Business Development at Kryptiq (Acquired by Surescripts).  

Aaron Verstraete

Head of Strategy and Partnerships, unitQ

Aaron Verstraete is a Head of Strategy and Partnerships at unitQ.

Zac Fuld

Director of Strategic Partnerships, Heap

With a deep technical and go-to-market background within data infrastructure, analytics, and mar-tech, Zac Fuld now runs all things partner acquisition, development and management, partner/alliance strategy, partner operations, and partner marketing. 

Nick Ippel

Lead Partnerships North America, MoEngage

Nick is a 15+ year Southeast Asia startup and B2B SaaS veteran with experience in building, growing and managing regional (sales and partnerships) teams.  

Sunil Rao

Senior VP of Analytics, Merkle

Sunil bring over 13 years of experience in advanced analytics, marketing technology, and CRM.  He is an expert in digital data and audience platforms and leverages his deep expertise in quantitative methods to apply them in today’s digital world. He currently leads Merkle’s Audience Science & Management practice where he helps clients deliver a superior customer experience and drive ROI through the application of first-party data, advanced analytics, and state of the art marketing technology platforms. Sunil also leads the creation of unique and integrated solutions across Merkle’s proprietary identity and data platform, Merkury, and leading marketing technology providers. He has led analytics engagements across industry verticals for a variety of clients including AT&T, Universal Orlando, Citizens Bank, American Express, Abercrombie & Fitch, Sony, Aviva Insurance, and many others.  

Chelsea Wadsworth

Director of Cloud Alliances, LiveRamp

Chelsea Wadsworth is the Director for Cloud Alliances at LiveRamp. She is responsible for evangelizing, developing, and executing successful cloud Product and GTM strategies with AWS.

Fabio DeBernardi 

VP of Business Development, Adverity

Fabio DeBernardi has dedicated the past 15 years of his career to business development for digital media, digital marketing and analytics and solutions. He focusses on developing channel and technology partnerships and loves what he does.  

Why AWS Marketplace?

AWS Marketplace is a curated digital catalog that makes it easy to find, testbuy, and deploy the third-party software you want, with the simplified procurement and controls you need.

Learn more about AWS Marketplace 


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