AWS for Media & Entertainment

NAB Show 2024 Demo Showcase

Media Supply Chain

Accelerating Content Monetization: Automated Workflows from Production to Distribution

Summary

Organizations face challenges in managing and automating workflows across the content lifecycle, from creation to consumption. This demonstration showcases how AWS ISV partners can help to streamline your media supply chain in a cloud environment. You will see how content can be ingested, organized, enhanced, monetized, and distributed to downstream platforms, enabling you to scale operations while reducing manual efforts. By automating workflows, you can easily meet scale demands, unlock new monetization opportunities, and improve overall efficiency.

Automating media and content works with SDVI (01:16:00)

SDVI tackles the complexity and inefficiencies in media workflow management by automating media processes. Leveraging a centralized platform with modular components, API integration, and customizable business rules, SDVI reduces manual intervention and operational costs. This demo showcases the integration of SDVI with various tools, including Intelligent QC with Work Order and QC review, content provenance validation with C2PA, integration with Media2Cloud for metadata generation and analysis, and sending assets to Iconik asset management if all QC passes. These integrations highlight SDVI's ability to streamline media workflows, enhance quality control processes, ensure content provenance, and seamlessly transfer assets to asset management systems, enabling organizations to improve efficiency, reduce errors, and focus on delivering high-quality content to their audiences.

Content provenance with C2PA

C2PA on AWS tackles the issue of content provenance and authenticity with content and media that may have been modified or altered. C2PA enables the secure attachment of tamper-evident metadata to media files, allowing content creators and distributors to assert authorship and provide transparency to consumers.

Rights and Metadata Management with Fabric, IMDb, and Rightsline (00:38:23)

Fabric and Rightsline help media companies ensure compliance, maximize content value, and reduce manual effort. Fabric and Rightsline tackle the challenge of managing rights and metadata for media content across various platforms and regions. By providing a centralized system for storing, organizing, and tracking rights information, along with automated metadata management and integration with existing workflows. The integration of IMDb data further enriches the metadata, providing additional context and information to enhance content discoverability and user engagement.

Production Asset Management with Overcast HQ (03:52:19)

Production Asset Management with Overcast HQ streamlines the creative process by providing a centralized repository for storing, organizing, and collaborating on production assets, including 3D assets. It enables teams to work efficiently and meet deadlines by automating delivery based on approval and integrating with editorial tools such as Adobe Premiere. This comprehensive solution empowers creative professionals to manage their production pipeline seamlessly, from asset creation to final delivery, enhancing productivity and ensuring smooth collaboration throughout the entire process.

Digital Asset Management with Tenovos (05:01)

Digital Asset Management with Tenovos helps organizations manage, store, and distribute their digital content across multiple channels. It ensures brand consistency and reduces manual effort through automation and integration with existing systems. This demo showcases how Tenovos ingests key art, poster art, and trailers from servicing partners through MASV.io, enabling teams to collaborate, version, review, and approve material for publishing. These capabilities streamline the content lifecycle and empower organizations to deliver engaging experiences across various platforms.

Media Asset Management with Iconik (06:09:17)

Media Asset Management with Iconik optimizes the entire content lifecycle by facilitating the cataloging, organization of mastered assets, and retrieval of media assets. Using custom actions, this demo integrates with Audio Shake to separate audio and generate subtitles, and with Ateliere to send assets for distribution. These integrations enable organizations to maximize the value of their content, streamline workflows, and drive revenue growth by ensuring mastered assets are properly organized and easily accessible for distribution.

Content Ingest, Organization, and Automation with MASV

MASV tackles the challenge of rapidly and securely transferring large media files, which is essential for content ingest and collaboration. This demo showcases how MASV's portal can be used to automate the organization and ingest of assets into asset management systems based on work order and title, allowing media professionals to streamline their content ingest process, boost organizational efficiency, and automate workflows.


Packaging and Distribution Management with Ateliere (11:16:00)

Ateliere streamlines the complex process of packaging and distributing content across multiple platforms, a critical challenge for media companies. By leveraging cloud-based workflows, automation, and support for various formats and deliverables, Ateliere enables efficient and scalable content packaging and distribution, reducing manual effort, ensuring consistency, and accelerating time-to-market for media organizations. This demo incorporates IMF (Interoperable Master Format), allowing for de-duplication at a frame level, and showcases how Ateliere can automate the distribution of content to a simulated downstream OTT platform, further enhancing efficiency and streamlining the content delivery process.

Dialogue, Music, & Effects Separation with AudioShake (09:00:00)

This demo addresses the challenge of separating dialogue, music, and effects in audio files, which is crucial for content repurposing and localization. By employing advanced machine learning algorithms, AudioShake accurately identifies and isolates individual audio elements, enabling media professionals to efficiently edit, remix, and adapt content for different markets and platforms.

Packaging QC with Interra Systems Baton (12:44:14)

Interra Systems Baton is an automated quality control (QC) solution that addresses the challenges media companies face in ensuring the quality and compliance of their content packaging across various formats and delivery platforms. Baton analyzes and validates the integrity of media packages, including container structure and content alignment, ensuring adherence to industry standards and specifications. This comprehensive and efficient approach to packaging QC helps media companies overcome the difficulties associated with packaging and distribution errors.

Architecture

 Accelerating Content Monetization: Automated Workflows from Production to Distribution
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Disclaimer

The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running Amazon EC2 instances or using Amazon S3 storage.

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