.215bd1af8ac0dd7af2a4234dc9cdf587c74b4656.png "AWS for Media & Entertainment"){kind=logo}
NAB Show 2024 Demo Showcase
Monetization
Advanced Advertising Formats with Triplelift, Innovid, SpringServe, castLabs and AWS Elemental MediaTailor
This demo features non-intrusive ad formats (overlays) rendered on the client-side for live – squeeze backs/frame ads, split-screen ads, and ad overlays with Innovid’s client SDKs in concert with SpringServe Ad Decision Server (ADS), castLabs as the OTT client, and Elemental MediaTailor SSAI pass-through signaling to the player for the non-linear overlays. These advanced ad formats appear at the same time as the primary content, allowing continuity of viewership, as opposed to existing pre-roll and mid-roll ad formats that take the viewer away from their content. Overlay advertising can be served across a range of devices, including those without native overlay ad support (based on the device’s capability).
The demo also features non-intrusive ad formats (overlays) rendered on the server-side for VOD - squeeze backs/frame ads, split-screen ads, ad overlays and virtual product placement (VPP) with Triplelift Creative Ad Server in concert with SpringServe Ad Decision Server (ADS), castLabs as the OTT client, and Elemental MediaTailor SSAI for segment replacement in the manifest.
Architecture
Related Content
Disclaimer
The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running Amazon EC2 instances or using Amazon S3 storage.