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NAB Show 2024 Demo Showcase
Monetization
Composable Customer 360 - Churn Prediction & Management with Databricks and Hightouch
AWS is demonstrating a Churn Prediction demo, which uses the Databricks Lakehouse platform for data modeling and storage. Raw data is loaded into the Lakehouse using Delta Live Tables. Insights are built by enriching, merging, and aggregating these raw data tables. Machine learning platforms such as MLflow and AutoML natively integrate into Databricks, letting data scientists easily train and deploy customer engagement models, such as propensity to churn. The Hightouch reverse ETL data activation platform streams churn prediction data from the Lakehouse for use in any business application.
Architecture
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