AWS Marketplace sessions at re:Invent 2021

Here are the AWS Marketplace sessions you can register for and view at re:Invent this week! If you’re attending re:Invent in person, be sure to check the linked catalog listing, as dates and rooms may change. You can attend many sessions, including all keynotes and leadership sessions, virtually by registering for the free virtual pass.

Monday, November 29

MKT 301: Build secure and compliant ML and data backed applications

Workshop
10:00 AM-12:15 PM, Venetian room Bellini 2006
Speakers: Kanchan Waikar and Om Patri

In this workshop, you will learn how to compose secure and compliant applications consisting of machine learning (ML) models and third-party datasets from AWS Marketplace that solve an ML problem. During the workshop, you will set up a service catalog portfolio containing multiple individual compliant service catalog products which you will subsequently vend as an end user. Finally, you will log on to the secure notebook instance environment you vended and you will run the ML experiment.

MKT303-R1: Unlock value from AWS Control Tower Landing Zone using Flight Controller

Chalk talk
1:45 PM-2:45 PM, Ceasar’s Forum, Academy 412
Speakers: Jacob Alao, Ajay Ravindaranathan

AWS Control Tower Landing Zones are a cornerstone of digital transformation strategies, which act as a technological and upskilling accelerator. We will show, through Site Reliability Engineering (SRE) and Service Level Objectives (SLOs), how an AWS customer used Flight Controller for Landing Zones, an AWS Marketplace offering, to build an AWS Control Tower landing zone that maximizes value and enables delivery teams to flourish. You will learn how an SLO based approach to demand management across domains provides meaningful and impactful business outcomes to reduce waste and technical debt, improve velocity, efficiency and observability across team and stakeholders.

KYN001: Global Partner Summit keynote

Keynote
3:00 PM-4:30 PM, Venetian, Hall A
Speaker: Doug Yeum, Stephen Orban, Sandy Carter

Join us for the Global Partner Summit keynote, presented by Doug Yeum, Head of AWS Partner Organization, Sandy Carter, Vice President, Worldwide Public Sector Partners and Programs, and Stephen Orban, General Manager of AWS Marketplace and Control Services. You’ll learn about cloud-powered innovation and the opportunity it creates for AWS Partners, as well as how AWS Partners use the AWS Cloud to build innovative solutions and services, differentiate their businesses, and enable customers in virtually every industry to transform their businesses.

MKT204: Learn how to drive deployment frequency through automation

Chalk talk
3:15 PM-4:15 PM, Caesar’s Forum, Forum 115
Speakers: Kishore Vinjam, Linh Lam

Adopting container and microservice-based cloud-native architectures have been proven by many organizations to help meet customers’ demands faster and achieve business agility. However, containerized architectures also require an increase in speed, frequency, and consistency of application deployments. For development and operations teams seeking to transition to cloud-native, new challenges also arise with the complexity of moving away from manual scripting and ensuring deployments are automated, traceable, and repeatable. Join this session to learn how to navigate these challenges and drive deployment frequency through automation and how tools in AWS Marketplace can help you in your journey to the cloud.

GPS209: How to grow your SaaS business and drive revenue with AWS Marketplace

Breakout session
6:15-7:15 PM, Venetian, Murano 3204
Speakers: Mona Chadha, Craig Wicks

Demand for software-as-a-service (SaaS) applications is accelerating, and software builders are looking at SaaS as a primary business model to reach customers and scale their growth. Join this session to understand challenges that SaaS organizations face while building their go-to-market strategies and how to address them. You will also hear how AWS Marketplace helps accelerate the time to bring new solutions to market, streamlines the procurement process for customers, enhances governance and control, while creating a strategic channel to acquire new customers, migrate existing customers to the cloud, and grow revenue.

MKT302-R1: Manage approvals and distribute entitlements using AWS Marketplace

Chalk talk
7:45-8:45 PM, Caesar’s Forum, Forum 108
Speakers: Renée Paul, Shu He

In this session, customers will learn to build an AWS Private Marketplace, which enables administrators to curate catalogs of approved products in AWS Marketplace. Administrators will learn to create and manage multiple Private Marketplace catalogs for the specific needs of their various AWS accounts. Customers will then learn how to add free Amazon Machine Image (AMI) products from AWS Marketplace. Additionally, customers will learn how to use Managed Entitlements via AWS License Manager to distribute license to users throughout their organization.

Tuesday, November 30^th

MKT201: Use AWS Data Exchange to streamline data processing and analytics

Breakout session
11:00 AM-12:00 PM, Venetian, Lido 3004
Speaker: Chris Casey

In this session, Goldman Sachs discusses why they’ve decided to consume their financial data natively through AWS and how they’ve made data consumption and analytics more efficient and agile through AWS Data Exchange distribution methods. Hear also from FactSet leadership on why they’re moving their financial exchange data to the cloud and using AWS Data Exchange to make their data more easily accessible and usable for AWS customers.

MKT302-R2: Manage approvals and distribute entitlements using AWS Marketplace

Chalk talk
1:15-2:15 PM, Caesar’s Forum, Forum 101
Speakers: Renée Paul, Shu He

COP220: Automate account provisioning and customization with AWS Control Tower

Breakout session
1:15-2:15 PM, Venetian, Delfino 4002
Speakers: Kirk Porritt, Brad Hankel

Do you need to create many accounts or create accounts regularly while making sure they meet user needs and your business and security policies? If so, join this session to learn how to provision and customize an AWS Control Tower managed account before delivering it to end users.

ANT315: Using Redshift to directly query third-party party data on AWS

Chalk talk
2:00-3:00 PM, Caesar’s Forum, Summit 217
Speakers: Sam Gibson, Natasha Cherneykina

Learn how companies spanning across multiple industries are using Amazon Redshift to easily find, subscribe to, and immediately access and analyze third-party data sets without having to set up data ingestion pipelines.

MKT303-R2: Unlock value from AWS Control Tower Landing Zone using Flight Controller

Chalk talk
4:15 PM-5:15 PM, Ceasar’s Forum, Summit 221
Speakers: Jacob Alao, Ajay Ravindaranathan

AWS Control Tower Landing Zones are a cornerstone of digital transformation strategies, which act as a technological and upskilling accelerator. We will show, through Site Reliability Engineering (SRE) and Service Level Objectives (SLOs), how an AWS customer used Flight Controller for Landing Zones, an AWS Marketplace offering, to build an AWS Control Tower landing zone that maximizes value and enables delivery teams to flourish. You will learn how an SLO-based approach to demand management across domains provides meaningful and impactful business outcomes to reduce waste and technical debt, improve velocity, efficiency and observability across team and stakeholders.

MKT206: Quickly discover and use third-party APIs in the cloud

Breakout session
5:45-6:45 PM, Caesar’s Forum, Alliance 312
Speakers: Ricky Pellegrini, Claire OBrien

As the volume of third-party APIs expands, it has become increasingly difficult to find and use data from trusted API-based data sources in a consistent manner. Join this session to learn how AWS Data Exchange makes it easy to discover, subscribe to, and use third-party APIs in the cloud. For data providers, learn how to license your APIs on the AWS Data Exchange catalog. Hear how key AWS Partners are using AWS Data Exchange to make exchanging data simpler for their customers.

ANT215: Introduction to AWS Data Exchange for Amazon Redshift

Breakout session
7:15-8:15 PM, Venetian, Palazzo B
Speakers: Neeraja Rentachintala, Ryan Waldorf

AWS Data Exchange for Amazon Redshift enables you to combine third-party data found on AWS Data Exchange with your own first-party data in your Amazon Redshift cloud data warehouse requiring no ETL, accelerating time to value. AWS Data Exchange allows the line of business to immediately access and analyze a provider’s data once access has been granted, eliminating the need to depend on their IT teams to provision the data they need. Data providers can license access to their Amazon Redshift cloud data warehouse or allow subscribers to download files from Amazon S3 with no heavy lifting.

Wednesday, December 1

MKT205-L: Transform Your Digital Supply Chain & Procurement with AWS Marketplace

Leadership session
8:30-9:30 AM, Venetian, Venetian Theater
Speaker: Stephen Orban

Large organizations buy software, data, and professional services from hundreds (sometimes thousands!) of vendors. CIOs want builders to have access to the best products from the best vendors and visibility into what their builders are using. Line of Business owners want solutions that will make their teams as productive as possible. CFOs want to know how much they’re spending, with whom, and make sure they are getting the best price, and CISOs want to make sure the solutions are secure. Procurement leaders and legal teams need to be able to manage and govern across multiple business units and IT teams. In this session, you’ll learn how AWS Marketplace is transforming the digital supply chain so that leaders in large organizations get the best selection, at the best price, with the best transparency, and with the governance they need to operate their business at scale.

MKT208: {New Launch} AWS Marketplace for Containers Anywhere

11:30-12:30 PM, Caesar’s Forum, Forum 113
Speaker: Vaishali Ghiya and Mandus Momberg

Gartner predicts by 2023, more than 70% of global organizations will be running three or more containerized applications in production. As customers accelerate their journey to the cloud, containers and Kubernetes are the preferred way to deploy and manage hybrid workload environment. In this session you will learn how AWS Marketplace for Containers Anywhere enables customers to procure and deploy Kubernetes applications on EKS in AWS and on-premises environments using Amazon EKS Anywhere or any self-managed Kubernetes clusters. Palo Alto Networks will share how software vendors can benefit from simpler and faster procurement, license management and streamlined renewals and upgrades for their customers.

MKT202: Drive Digital Transformation and Governance with AWS Marketplace

Breakout session
2:30-3:30 PM, Venetian, Delfino 4104
Speakers: Chris Grusz

Navigating changing business needs and modernizing organizations at scale is no easy feat. In this session, learn how AWS Marketplace streamlines and accelerates your cloud modernization journey by making it easy to find, buy, deploy, and manage third-party software and data solutions that run on AWS. You will also hear how AWS customers are creating agile organizations with cloud-driven modernization strategies that meet cross-functional technical and business objectives, with solutions from AWS Marketplace. You will also learn how AWS Marketplace accelerates innovation, simplifies procurement, improves governance controls, and optimizes costs to ensure your organization is positioned for success in the future.

MKT203: Supercharge your reseller pipeline

Chalk talk
6:15-7:15 PM, Caesar’s Forum, Summit 221
Speakers: Chris Spandikow, Sam Piper

This session introduces the core concepts of establishing a reseller pipeline. You will learn how to expand your business by authorizing Channel Partners to resell, providing blanket and single use opportunities and discounts, and monitoring your reseller pipeline.

Thursday, December 2^nd

MKT304: Build end-to-end data pipelines with third-party data & AWS analytics stack

Builders’ session
1:00-2:00 PM, Caesar’s Forum, Academy 417
Speakers: Balaji Gopalan, Chris Marshall

Organization’s internal data often does not provide rich insights that leadership needs to take right strategic decisions. With third-party marketplace intelligence data, you can fill these gaps and generate powerful reports. In this session, you will learn how to consume and build feature rich data pipelines using third-party data from AWS data Exchange and AWS analytics suite.

Session types

Breakout sessions

AWS re:Invent breakout sessions are lecture-style and one hour long. These sessions take place across the re:Invent campus and cover all topics at all levels (200–400). Sessions are delivered by AWS experts, customers, and partners, and they typically include 10–15 minutes at the end for Q&A.

Workshops

Workshops are two-hour hands-on sessions where you work in teams to solve problems using AWS services. Workshops organize attendees into small groups and provide scenarios to encourage interaction, giving you the opportunity to learn from and teach each other. Each workshop starts with a short lecture (10–15 minutes) by the main speaker, and the rest of the time is spent working as a group. There are additional AWS experts in the room to make sure every group has the assistance they need. Come prepared with your laptop and a willingness to learn! We will provide any AWS credits you may need.

Chalk talks

Chalk talks are a highly interactive content format with a small audience. Each begins with a short lecture (10–15 minutes) delivered by an AWS expert, followed by a 45- or 50-minute Q&A session with the audience. The goal is to foster a technical discussion around real-world architecture challenges. Chalk talks are one hour long and contain expert-level content presented by AWS experts.

Builders’ sessions

These are 60-minute small group sessions with up to six attendees per table, and one AWS expert, who is there to answer questions and provide guidance. It’s just you, your laptop, and the AWS expert.

To find out more, visit the re:Invent virtual event page.

About the author

Heidi Miller AWS Heidi Miller is a Senior Program Manager with AWS Marketplace and manages the blog, social media, and customer reference programs. She is passionate about using content marketing to empower customers to solve business problems. In her free time, she enjoys podcasting, salsa dancing, swing dancing, and biking.

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