Content Delivery for Digital Marketing

Deliver your digital marketing and advertising content at minimum latency with AWS

With AWS services you can securely deliver advertising content to relevant audiences with low latency and high transfer speeds. With the global reach of the AWS network you can speed up delivery of web and mobile content, scale applications and reduce traffic to the origin server, resulting in a cost effective data transfer without having to provision and manage additional services. AWS enables you to provide an enhanced customer experience through personalized ads, customizable rules, and detailed tracking.

 

AWS for Digital Marketing - Content Delivery (1:22)

Use Cases

  • Targeted Advertising
  • Targeted Advertising
  • Targeted Advertising

    Digital marketing companies need to serve targeted advertising or marketing content and must do so under limited time. AWS provides services and infrastructure to build reliable, fault-tolerant, and highly available content serving platforms in the cloud. The diagram below illustrates that after you win a bid, the ad exchange sends a URL to the right ad content. The ad viewer's device receives the URL and sends a request to CloudFront. Before the URL gets to CloudFront, WAF and Shield handle fraud detection and removal. CloudFront then delivers the content to the ad viewer using the cached copies of your content to minimize latency.

    Digital-Marketing_Diagram-01_Content-Delivery

AWS Reference Architecture

Ad Serving

AWS provides services and infrastructure to build reliable, fault-tolerant, and highly available ad serving platforms in the cloud. In this document, we describe the two main parts of such a system: ad serving infrastructure and click-through collection featuring a data analysis cluster.

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Video: Enhancing Video Center Operations

Deliver and Monetize Your Content with Video Center Operations on AWS

The flexibility of AWS provides many advantages in the processing and delivery of bursty video applications such as video on demand and live events. Learn how Elemental and AWS are architecting media-centric playout, monetization, and delivery services on top of AWS.

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Video: Enhanced Caching Strategies

Cache Me if You Can: Minimizing Latency While Optimizing Cost Through Advanced Caching Strateigies

From CloudFront to ElastiCache to DynamoDB Accelerator (DAX), this is your one-stop shop for learning how to apply caching methods to your AdTech workload: What data to cache and why? What are common side effects and pitfalls when caching? What is negative caching and how can it help you maximize your cache hit rate? How to use DynamoDB Accelerator in practice? How can you ensure that data always stays current in your cache?

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