Category: Events

Amazon Prime Day 2025 achieved record-breaking sales with enhanced AI shopping features, while AWS infrastructure handled unprecedented volumes of data—including 1.7 trillion Lambda invocations per day, DynamoDB peaking at 151 million requests per second, and a 77% increase in Fargate container tasks—showcasing the massive scalability required to power the four-day shopping event.

AWS AI league is a program that helps organizations upskill their workforce by combining fun competition with hands-on learning using AWS AI services. It offers a unique opportunity for both enterprises and developers to gain valuable and practical skills in fine-tuning, model customization, and prompt engineering – essential skills for building generative AI solutions.

Perform safer container application deployments without custom deployment tooling, enabling you to ship software updates more frequently with near-instantaneous rollback capability.

Read about all the new launches, including Nova enhancements, Bedrock AgentCore, SageMaker, and AI Agents.

AWS now enables extensive customization of Amazon Nova foundation models through SageMaker AI with techniques including continued pre-training, supervised fine-tuning, direct preference optimization, reinforcement learning from human feedback and model distillation to better address domain-specific requirements across industries.

Amazon Bedrock AgentCore enables rapid deployment and scaling of AI agents with enterprise-grade security. It provides memory management, identity controls, and tool integration—streamlining development while working with any open-source framework and foundation model.

Amazon SageMaker has introduced three new capabilities—Amazon QuickSight integration for dashboard creation, governance, and sharing, Amazon S3 Unstructured Data Integration for cataloging documents and media files, and automatic data onboarding from Lakehouse—that eliminate data silos by unifying structured and unstructured data management, visualization, and governance in a single experience.

AWS is enhancing its Free Tier program with up to $200 in credits for new users: $100 upon sign-up and an additional $100 earned by completing activities with services like Amazon EC2, Amazon Bedrock, and AWS Budgets.