AWS drives innovation in content monetization and cloud broadcast at Advertising Week & NAB Show New York

The AWS Media & Entertainment, Games, and Sports team is set to make an impact in New York City this week, participating in Advertising Week and NAB Show in New York, with plans to showcase how AWS empowers media and entertainment companies to boost content monetization, foster customer engagement across multiple platforms, and run broadcast workloads with unparalleled agility and scalability.

To assist attendees navigating these events, we’ve created a comprehensive guide highlighting the AWS Media & Entertainment, Games, and Sports sessions scheduled throughout the week:

Advertising Week NY:
Storytelling in the Digital Age: Cross Platform Engagement & Content Monetization (Tuesday, October 8, 10:10am)
In a dynamic media landscape, companies must leverage data to create personalized experiences that captivate audiences and fuel monetization across platforms. Panelists will share strategies to foster engagement and drive revenue through data-driven storytelling.

• Jana Meron, Vice President, Revenue Operations and Data, The Washington Post
• Chris Ziemer, AWS Global Industry Specialist Leader, Monetization, AWS
• Stephanie Layser, Worldwide Head of Publisher Ad Tech, AWS

AWS is also participating in the Female Quotient’s Equality Lounge panels on female leadership in media, and human-centric AI to highlight diversity’s role in fueling creativity and innovation:

How Female Leaders are Rewriting the Rules in Media and Entertainment Monday (Monday, October 7, 12:30pm)
Media and entertainment landscapes have forever shifted thanks to consistent disruption and audience demands and women are leading the charge. In this panel conversation, we welcome the leaders who are shaping narratives, challenging stereotypes, and creating content that resonates with audiences worldwide to talk candidly about the new rules of engagement across touchpoints.

• Steph Lone, Global Director, Solutions Architecture, Media & Entertainment, Games, and Sports, AWS
• Lara O’Reilly, Senior Correspondent, Business Insider
• Tracy-Ann Lim, Chief Media Officer, JPMorgan Chase & Co.
• Bianca Bradford, Director, Head, Agency, North America, Meta
• Maha Abouelenein, CEO, Digital and Savvy
• Alia Lamborghini, SVP, Global Revenue, Yahoo DSP

Algorithm for Equality®: Human-Centric AI: Where Creativity Meets Technology (Tuesday, October 8, 1:30pm)
AI is reshaping the marketing landscape, but it’s true potential lies in its ability to augment human creativity, not replace it. This session brings together leading female marketers who are pioneering the integration of AI into their organizations. Discover how to harness the power of AI while maintaining a human-centric approach.

• Samira Bakhtiar, General Manager, Media, Entertainment, Games, and Sports, AWS
• Taryn Crouthers, President, ATTN
• Molly Fuard, VP, Ad Product Marketing, SiriusXM Media
• Kari Marshall, Vice President, Media, T-Mobile
• Lindsay Franke, Executive Vice President, Creative Excellence & Brand, Ipsos
• Abigail Posner, Director, Creative Works, Google

Cloud innovation spotlight at NAB Show New York
AWS offers broadcast customers the broadest, deepest platform for cloud-based live production, broadcast operations, monitoring and control; and for linear distribution. Built on the most mature cloud platform used by the largest community of customers and partners, AWS broadcast and live production solutions provide customers with cutting-edge agility and scalability.

At the NAB Show October 9—10, you can find us at the AWS & NFL Next Gen Stats exhibit space highlighting the interactive Playbook Pass Rush experience. Playbook Pass Rush allows fans to dive into the tactics behind an NFL pass rush, showcasing the newest AI-powered statistic from AWS Next Gen Stats. Fans can play offense or defense, select their formations and design pass rush routes, then watch simulated plays in a battle to top the leaderboards.

AWS will also host a theater takeover with customer-led thought-leadership sessions, including:

Strategies for Customer Engagement and Monetization in Streaming TV (Wednesday, October 9, 1:45pm)
Join AWS, Amagi, and Anthem to discuss strategies for both connecting and retaining customers, driving content personalization, and increasing engagement to maximize monetization across the streaming media landscape.

• Michael Shewchenko, Vice President, Digital Operations, Anthem Sports & Entertainment
• Kiel Fox, Director Sports Marketing, Amagi
• Steph Lone, Global Director, Solutions Architecture, Media & Entertainment, Games, and Sports, AWS

Cloud for Connection: How the NHL is using the cloud to innovate and connect with their fans (Wednesday, October 9, 2:30pm)
The National Hockey League (NHL) innovates with cloud production, new analytics, alternate broadcasts, and new programming concepts. Join this session for a conversation with Sean Williams, VP of Innovation at the NHL, as he discusses how the league is leveraging technology to better serve and grow its fanbase.

• Sean Williams, VP, Innovation – Technology Partnerships, National Hockey League
• Andrew Reich, Sr Industry Specialist BD, AWS

Unlocking Unrealized Value in the Vast NHL Media Archives (Wednesday, October 9, 3:15pm)
Learn how the NHL digitized, migrated, and is now managing archival content on AWS, representing thousands of hours of historic video. Hear how content migration partner Cloudfirst.io helped the NHL unlock new value in media libraries by surfacing assets that were long ago forgotten. See how the power of AI and generative AI offer an unprecedented level of auto discovery of metadata—faces, labels, names, transcriptions, avoiding manual data entry. By merging these forgotten archives with live channel broadcast management and streaming, these organizations are transforming their operations and the overall fan experience.

• Brian Campanotti, Digital Transformation Visionary, Cloudfirst.io
• Carin Forman, Global Partner Lead, Media Supply Chain and Archive, Telco, Media and Sports, AWS
• Grant Nodine, SVP Technology, National Hockey League

Unleashing the Power of Cloud-Based Remote Editing with AWS: A+E Networks’ Transformative Journey (Wednesday, October 9, 4:00 pm)

In the ever-evolving media and entertainment landscape, it’s clear that the power of the cloud is a game changer. This fireside chat explores how A+E Networks leveraged AWS to enable a comprehensive migration of its content archive and implement cloud-based remote editing capabilities. Attendees will hear from A+E about the strategic drivers behind its decision to embrace the cloud for archive storage and remote editing and will gain a deeper understanding of the competitive advantage of the end-to-end cloud migration process. Discover how A+E Networks revolutionized its media processing, enabling faster than ever large-scale content distribution deals.

• Brendan Noone, Head of Media and Entertainment, North America, AWS
• David Klee, VP of Media Engineering and Broadcast Operations, A+E Networks

AWS is driving innovation across the advertising, marketing, media and entertainment industries, allowing companies to maximize revenue, engagement, and innovation on the world’s most comprehensive and broadly adopted cloud. Register for Advertising Week NY, and NAB Show New York today and learn how AWS can transform your business and unlock new possibilities.