Klaus Burg, Managing Director & General Manager for AWS DACH region
Former roles

Managing Director, General Manager DACH, AWS
Member board of Directors, The American Chamber of Commerce in Germany e.V.
Chairman of the Board, Kinderreich
Managing Director, General Manager, HSO CRM Solutions GmbH
Executive Vice President, Managing Director, audius GmbH
COO, Director Enterprise and Partner Group, Microsoft


Master’s Degree in Computer Science, Hochschule Esslingen University of Applied Sciences
BSc Computer Science, Hochschule Esslingen University of Applied Sciences

“As more and more enterprises in Germany, Austria and Switzerland address the need to transform their business models, there’s now a high demand for business leaders and boardrooms to bridge their digital knowledge gap and gain an in-depth understanding of how to become an enterprise capable of managing high-speed change.”

Klaus Bürg was appointed as the Managing Director & General Manager for AWS DACH region (Germany, Austria and Switzerland) in July 2018. Since then, he has embarked on a mission to accelerate the region’s digital development, supporting and fueling the growth by partnering with organizations to advance their innovation, time to market, competitive differentiation and business value creation, leveraging AWS cloud.

Klaus believes that to truly benefit from technology and digitization, tech needs to be recognized as more than just a route to cost optimization. He argues that enterprises often do not realize their cloud transformations are likely to fail if they continue to position their IT solely as a cost center. Instead, enterprises need to focus on ROI and the incremental capabilities a digital business model can bring. It is creating these new and agile business models, which are underpinned by digital/Cloud, that Klaus specializes in creating and that can result in accelerated business outcomes delivering sustainable growth and competitive advantage in today’s rapidly evolving markets across the region. It is Klaus’s belief that IT departments hold the key to this transformation, and it is they, and they alone, who are capable of delivering the agility and true business growth that will be the mainstay of enterprises of the future.

Klaus has more than 25 years’ experience in the IT industry, including more than 15 years focus on business and mission critical applications. He has significant and proven expertise in managing international enterprise companies and developing go-to-market strategies, as well as an affinity to cutting-edge technologies. Klaus has worked in well developed and emerging markets, and has a deep expertise in manufacturing, healthcare and pharma, financial services and professional services.

Being innovative and customer-obsessed are two important parts of the AWS DNA, and Klaus has spoken often about how this fuels his work at AWS. Partnering with customers to help innovate on their behalf, Klaus has seen significant business improvements across the region – spanning technology, organizational transformation and also in a positive change in company culture.


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