Media & Entertainment

Overview Customers Blog Partners Resources

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Monetization

Maximize advertising revenue while driving customer engagement and personalization across platforms and channels

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AWS helps customers adapt to dynamic audiences and a quickly changing industry by leveraging a broad selection of data-driven services informed by machine learning and AI. As a result, advertisers are empowered to build deeper, more personalized connections with audiences and lasting consumer relationships that deliver increased revenue and long-term business value.

AWS re:Invent 2022 - Ad technology innovation with NBCUniversal and FreeWheel

Benefits

Increase ad revenue by modernizing linear and digital advertising sales

Simplify and unify the linear and digital advertising ecosystem by leveraging data to facilitate cross-platform ad buying, fulfillment, and measurement. AWS services and AWS Partner offerings optimize and automate the ad sales process and delivery, maximizing yield across direct and programmatic sales, and ensuring campaigns are fulfilled across platforms with minimum waste. Additionally, media companies can combine audience data from a variety of sources, while AWS services and partner solutions measure ad attribution across all platforms.

Deliver effective and profitable audience development and engagement

Map the customer journey by unifying customer data, and behavioral and contextual insights. This helps predict and minimize churn and enables new audience development by identifying and targeting similar viewers. Manage offers and promotions across hybrid monetization models (SVOD, TVOD, and AVOD) using AI-powered audience segmentation and metadata generation tools and gain immediate value from first-party data assets.

Maximize revenue through end-to-end data driven optimization of the ad sales process

Using AWS data science and AI/ML services, media companies can increase revenue with data-driven campaign planning, ad placements, and optimized delivery across channels. Data-driven optimization reduces audience deficiency units, allows for better ad placement, and maximizes Return on Advertising Spend (ROAS).

AWS services

AWS Clean Rooms

AWS Clean Rooms helps customers and their partners more easily and securely collaborate and analyze their collective datasets—without sharing or copying one another’s underlying data.

AWS Elemental MediaTailor

AWS Elemental MediaTailor is a channel assembly and personalized ad-insertion service for video providers to create linear over-the-top (OTT) channels using existing video content. The service then lets you monetize those channels—or other live streams—with personalized advertising.

AWS Entity Resolution

AWS Entity Resolution helps you match and link related records without the need to build custom solutions. Use flexible, configurable machine learning (ML) and rule-based techniques to optimize record matching based on your business needs.

Customer stories

Bundesliga Leverages Amazon Personalize to Enhance the Fan Experience

discovery+ uses Amazon Personalize to combat decision fatigue

FreeWheel Migrates Key Ad Tech Platforms to AWS, Delivering a Globally Scalable Cloud Transformation

NBCU Uses AWS to Build First-Party Data Solution within Its One Platform Technology Stack

Omnicom Collaborates with AWS to Transform Advertising Campaign Development with Generative AI

Amazon Prime Video Uses AWS to Deliver Solid Streaming Experience to More Than 18 Million Football Fans

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AWS Partners for Monetization

Discover purpose-built media and entertainment solutions and services from an extensive network of industry-leading AWS Partners that have demonstrated technical expertise and customer success in building solutions on AWS.

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Consulting partners

AWS Consulting Partners help customers build customized solutions to meet their unique needs.

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Resources

See related technical guides, solution briefs, blogs, and much more.

Building a privacy-first contextual intelligence solution for advertising on AWS

Blog

Building a privacy-first contextual intelligence solution for advertising on AWS

This blog post describes how to use audience interest, gathered from consumed content, to target audiences without the use of third-party cookies.

Build taxonomy-based contextual targeting using AWS media intelligence and Hugging Face BERT

Blog

Build taxonomy-based contextual targeting using AWS media intelligence and Hugging Face BERT

In this blog post, learn how to build a machine learning (ML) solution for contextual advertising to extract context from digital content and map it to standard taxonomies in order to generate value.

Building generative AI into marketing strategies- a primer

Blog

Building generative AI into marketing strategies- a primer

In this blog post, explore the mechanics of generative AI, its benefits, and how AWS services can facilitate its integration into marketing communications.

Improve the return on your marketing investments with intelligent user segmentation in Amazon Personalize

Blog

Improve the return on your marketing investments with intelligent user segmentation in Amazon Personalize

This blog post explains how to use Amazon Personalize to segment your users based on preferences for grocery products using an Amazon Prime Pantry dataset.

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Leading companies in media and entertainment are already using AWS. Contact our experts and start your own AWS journey today.

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AWS Media Blog

Read the latest AWS for Media & Entertainment news and announcements, customer stories, and how-to guides.

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