AWS Partner Network (APN) Blog

We’re excited to bring you AWS re:Invent 2025 both in-person and virtually! The conference is December 1 – December 5 in Las Vegas, with virtual opportunities to watch keynotes and Innovation Talks live. To help you prepare, we curated a list of key re:Invent information for AWS Partner and AWS Marketplace communities.

Automat-it evolved from a DevOps specialist to a comprehensive MSP through AWS Strategic Collaboration Agreement, expanding to 6 new EMEA markets and growing its customer base by 265%. The partnership enabled 96% workforce expansion, 250+ new AWS certifications, and development of innovative GenAI solutions. With AWS support, Automat-it achieved 300% revenue growth while improving profit margins, demonstrating how AWS empowers partners to scale globally and ascend the cloud value chain. This transformation showcases the power of AWS Strategic Collaboration Agreements in driving partner success and innovation across emerging technologies.

Discover how AWS and BeyondTrust deliver comprehensive identity security solutions that enable organizations to implement zero trust principles, manage privileged access, and accelerate secure cloud adoption. Learn about six essential identity security controls including just-in-time access, enhanced remote access features, and automated secrets management that help organizations reduce identity-based risks while maintaining operational efficiency across cloud, hybrid, and on-premises environments.

Discover how Accenture and AWS are helping organizations protect their data against emerging quantum computing threats. Learn about our four-phase approach to implement quantum-safe cryptography and ensure your organization’s long-term security. Start your quantum-safe journey today with expert guidance from AWS and Accenture.

We’re announcing strategic updates to Channel Partner Programs and Managed Services Provider Program for 2026, featuring enhanced incentives, streamlined benefits, and new deal registration capabilities. These changes are designed to help Partners scale their AWS practices more efficiently while driving greater customer success in digital modernization and AI initiatives.

Learn how to enhance your AWS security within your organization through Infrastructure as Code using ControlMonkey together with AWS Control Tower. This post illustrates the usage of both tools to comply with the PCI DSS standard. We’ll first look at how AWS Control Tower provides a foundation for secure, compliant infrastructure. Afterwards, we’ll explore how ControlMonkey enhances this foundation by allowing teams to enable control policies that are directly added to the IaC review GitOps process.

AWS Partners are leveraging Amazon Bedrock AgentCore to rapidly transform proof-of-concept AI innovations into production-ready enterprise solutions, delivering transformative value across industries from financial services to travel and banking. Early adopters like Caylent, Cisco, Genpact, PwC Australia, and Reply are achieving remarkable results—including faster response times, reduced developer cognitive load, and significant ROI—by utilizing AgentCore’s serverless runtime, memory management, and enterprise-grade security features.

Learn how to balance the competing demands of authentication security and user experience in today’s digital landscape, where customers expect frictionless interactions while businesses require strong fraud prevention. This post covers the integration between Amazon Cognito and Authsignal, showcasing how they work together to create adaptive authentication experiences that respond to user context and business needs.

ASAPP, an AWS Advanced Partner, provides AI-powered solutions for customer service. Founded in 2014, ASAPP helps transform contact centers by automating tasks, assisting representatives, and improving customer experience. Their GenerativeAgent platform handles complex conversations while maintaining enterprise-level performance and safety standards. This blog explains how ASAPP’s GenerativeAgent platform, built on AWS infrastructure, combines cloud capabilities with specialized AI to transform customer service operations.

We’re announcing new benefits for AWS Managed Services Provider (MSP) Partners in 2026 to help scale their AWS practices and deliver outcomes in AI, security, and modernization.

The Amazon SageMaker Startup Incubator is transforming how startups deliver solutions to enterprise customers. Through comprehensive technical enablement and accelerated go-to-market support, the program helps startups overcome common challenges in infrastructure management and enterprise integration. Five successful lighthouse partners – Tonic AI, Activeloop, Weaviate, Snowplow, and SuperAnnotate – showcase the program’s impressive impact. These partnerships demonstrate how startups can efficiently build enterprise-grade solutions. Backed by AWS’s robust infrastructure and technical expertise, the program offers a proven path for startups to scale their data and AI solutions.